Target Tracker Worksheet Mission Intel // Target Alpha
Target Tracker
Agent Name
Target Alpha (Company Name)
1. Target Identity
Industry & Sector:
Mission Statement or Core Values:
2. Intelligence Report
Recent News, Milestones, or Key Projects:
Company Vibe, Culture, & Employee Reviews:
3. Role Specifications
Top 3 Skills required for this role:
#1
#2
#3
The "Hidden" Challenge or Company Pain Point:
Dossier Sec-Alpha // Carrier Scout Intel Page 1 of 2
Mission Intel // Target Bravo
Target Tracker
Agent Name
Target Bravo (Company Name)
1. Target Identity
Industry & Sector:
Mission Statement or Core Values:
2. Intelligence Report
Recent News, Milestones, or Key Projects:
Company Vibe, Culture, & Employee Reviews:
3. Role Specifications
Top 3 Skills required for this role:
#1
#2
#3
The "Hidden" Challenge or Company Pain Point:
Dossier Sec-Bravo // Carrier Scout Intel Page 2 of 2
Mission Briefing Facilitator Guide Instructor Guide // Module 102
Mission Briefing
90-Minute Employer Intel Workshop (Simplified Edition)
Duration
90 Minutes
Focus
Multi-Job Research
Output
Intel Dossier
Vocabulary Briefing (Front-Load these!)
Spend 10-15 minutes explaining these terms before starting. Many students may be intimidated by "jargon."
Glassdoor / Indeed: "Think of it as Yelp or TripAdvisor for jobs. Workers go there to talk about what it's really like to work for a boss."Key Competitor: "The rival team. If you're Nike, your competitor is Adidas. Knowing the rivals shows the boss you understand the whole game."Mission Statement: "The company's 'North Star.' It's why they do what they do beyond just making money."
Session Flow
00-15 MIN
Introduction & Dictionary
Review the Scout Dictionary in the handbook. Use analogies to demystify terms. Check for understanding by asking for examples of local competitors.
15-30 MIN
Warm-Up Recon
Have students do the Quick Recon Warm-up on page 2 of the Handbook. Choose a famous brand everyone knows. This builds confidence before they tackle real job targets.
30-75 MIN
Multi-Target Deep Dive
Students fill out the Bounty List and Target Tracker for two jobs they actually want.
Instructional Tip: Circulate
Watch for students getting stuck on 'Competitors.' Help them think about where else a customer could spend that same dollar.
75-90 MIN
Debrief & Pitch
Have students share one "scout secret" they found. Discuss how research changes their confidence level. Collect the trackers for use in the next cover-letter session.
Scout Handbook Instructional Guide Field Manual // 01
Scout Handbook
Mastering Employer Research & Reconnaissance
"Don't apply blindly. Learn who the company is before you walk in. Use these tools to gather intelligence and stand out from the crowd."
Scout Dictionary: Common Terms
Mission Statement
The company's core purpose. Explains why they exist beyond making profit.
Key Competitor
The primary rivals. (Example: Nike vs. Adidas, McDonald's vs. Burger King).
Glassdoor & Indeed
Platforms where real employees write reviews about their jobs and bosses.
Company Culture
The overall "vibe" and values of the work environment (e.g., quiet, collaborative).
1
Official Recon
Start with public facing sources to build your base of facts.
About Us Page: Learn company history and core values.BBB Website: Check reviews and structural trustworthiness.
2
Employee Truths
Uncover what it's really like to work there day-to-day.
Glassdoor Reviews: Look for consensus on pros and cons.YouTube Vlogs: Search office tours and "day in the life" clips.
3
Advanced Recon Toolkit
Health/Money
Crunchbase
Vibe/Fit
Glassdoor
Reputation
BBB • Trustpilot
Video
YouTube
Field Manual // Employer Intelligence Page 1 of 2
Quick Recon Warm-up
Choose a famous brand (like Nike or Starbucks) and practice locating facts.
Lab Practice
Practice Company Name:
1 Intel Fact #1
Site Used (e.g., BBB, YouTube):
Specific Detail/Fact Found:
2 Intel Fact #2
Site Used (e.g., Glassdoor, Reddit):
Specific Detail/Fact Found:
Scout Strategy
Intelligence is useless without action. Use these practice facts to script custom responses for interviews. If the company values "collaboration," mention how your facts show you are a team player!
Field Manual // Employer Intelligence Page 2 of 2
Employer Bounty List Worksheet Mission Intel // Bounty Alpha
Employer Bounty List
Find these 10 items for your first target company. Use LinkedIn, Glassdoor, or Google!
Agent Name
Target Alpha Company
Intel Checklist (Alpha)
Found Bounty Item Intelligence Found (Notes) Address Headquarters location
| Year Founded
| CEO Name
| Key Competitor
| Recent News
| Rating
| Worker Review
| Top Skill
| Social Media
| Interview Q
Mission Intel // Bounty Bravo
Employer Bounty List
Repeat for your second target company.
Agent Name
Target Bravo Company
Intel Checklist (Bravo)
Found Bounty Item Intelligence Found (Notes) Address Headquarters location
| Year Founded
| CEO Name
| Key Competitor
| Recent News
| Rating
| Worker Review
|
