Session 1 Lesson Plan Basics Branding Basics
Session 1 Lesson Plan
45 Minutes
Objective
Students will learn the fundamentals of branding—its definition and key elements—and demonstrate understanding by identifying real-world brand components.
The "Why"
Understanding branding fundamentals equips students with essential marketing skills, fostering analytical thinking about how businesses convey identity.
Materials
• Branding Basics Slide Deck
• Session 1 Script
• "What Is a Brand?" Reading
• Brand Examples Worksheet
• Branding Bingo Game Cards
• Brand Quick Quiz & Key
Prep (10 min)
• Review the script and familiarize yourself with transitions.
• Print reading passages & worksheets (1 per student).
• Assemble and shuffle Bingo cards.
• Queue the slide deck.
Step-by-Step Instructions
5m Warm Up
Project Slide 2: "What comes to mind when you hear 'brand'?" Students share with partners; teacher invites 2–3 pairs to share aloud.
10m Reading
Distribute Reading Passage . Silent reading (4 min). Facilitate discussion on the definition and examples noticed in the text.
10m Worksheet
Hand out Worksheet . Students list 3 brands and describe one element (logo, slogan, color). Pair-share to compare.
10m Game
Branding Bingo . Use Slide 5 to call out elements. First student to get bingo stands and explains their elements.
5m Quiz
Distribute Quick Quiz . Individual completion. Collect and use answer key for scoring.
5m Cool Down
Reflection: "What’s one new insight about branding today?" Invite 2–3 students to share. Preview next session.
Branding Basics Slides Session 1
What Is a Brand?
Explore the fundamentals of branding, identify real-world elements, and play Branding Bingo!
Teacher Notes: Welcome students! Introduce the unit “Brand Like a Boss” and today’s focus on defining and recognizing branding.
Warm-Up Activity
What comes to mind when you hear the word “brand”?
Turn to a partner and share one word, phrase, or image.
Teacher Notes: Warm-up: Project this slide and ask students to turn to a partner and share any words or images that pop into their mind.
Defining a Brand
A brand is the combination of a company’s name, logo, messaging, and overall experience.
It communicates identity and value to its audience.
Teacher Notes: Discuss the formal definition: a brand goes beyond logos and slogans—it’s the feelings and promises a company delivers.
Real-World Examples
Nike
“Swoosh” logo + “Just Do It” slogan
McDonald’s
Golden arches logo + yellow/red colors
Apple
Minimalist logo and clean white packaging
Coca-Cola
Script font and iconic red color
Teacher Notes: Share 3–4 real-world examples. Ask: Which brand element stands out most in each? Why?
Bingo Time!
1
“Just Do It”
4
Starbucks green mermaid
2
Golden arches
5
Coca-Cola script
3
Apple’s bitten logo
6
Twitter blue bird
Teacher Notes: Explain how these prompts mimic the bingo game. Call out each. Encourage winners to explain their squares.
Reflection
What’s one new insight you gained about branding today?
Write it down in your notes or share it aloud with the class.
Teacher Notes: After the bingo game, use this slide to guide a quick reflection. Invite 2–3 students to share insights.
Coming Up Next...
In Session 2, we’ll learn how to craft a Brand Identity:
Defining voices and values
Designing logos and color schemes
Building consistency across platforms
Teacher Notes: Preview Session 2. Encourage students to think about products they use every day.
Session 1 Script Basics Session 1 Script
What Is a Brand?
Teacher Resource
45-Minute Lesson
Introduction (2 Minutes)
“Good morning, everyone! Welcome to our new unit called Brand Like a Boss . Over the next ten sessions, you’ll learn how companies create and share their identity and value. Today, we’re starting with the very basics: defining what a brand is and spotting brand elements in the real world.”
Project Slide 1: Objectives.
“On the screen, you see our goals for today: Explore the fundamentals of branding, identify real-world brand elements, and play Branding Bingo to reinforce what we learn. Let’s dive in!”
Warm Up (5 Minutes)
Project Slide 2: Prompt.
“Turn to a partner and share one word, phrase, or image that pops into your mind when you hear brand . Ready? Go!”
[3-Minute Partner Discussion]
“Time’s up. I’d like to hear from three pairs. Pair 1, what did you say? Pair 2? Pair 3?”
(Note: Collect responses like "Nike," "logo," "promise." Acknowledge each.)
Reading & Discussion (10 Minutes)
“Next, we’ll read a short passage called What Is a Brand? It goes beyond logos and slogans to explain how brands create experiences and promise value. Please read silently for four minutes.”
[4-Minute Silent Reading]
“Let’s discuss! Who can put the definition of a brand into their own words? ... Great! Now, what examples did you notice in the reading? Name a company and its brand element.”
Action: Write 3–4 key terms—like identity , experience , promise —on the board.
Worksheet Activity (10 Minutes)
“I’m handing out the Brand Examples Worksheet . List three brands you know and describe one element for each—logo, slogan, or color scheme. You have six minutes. Then you’ll pair up to compare notes.”
[6-Minute Independent Work + 2-Minute Pair-Share]
“Who wants to share an interesting takeaway from their conversation?”
Branding Bingo (10 Minutes)
“Time for Branding Bingo! Each of you has a Bingo card. We’ll use Slide 5 to call out brand elements. When you hear one on your card, mark it. The first student to get four in a row—stand up and let me know!”
Project Slide 5: Bingo Prompts.
“Here we go: 1. ‘Just Do It’, 2. Golden arches, 3. Apple’s bitten-apple logo, 4. Starbucks green mermaid, 5. Coca-Cola script, 6. Twitter blue bird...”
Quick Quiz (5 Minutes)
“Let’s check your understanding with the
What Is a Brand Reading Passage Reading Passage
What Is a Brand?
A brand is more than just a name or a logo—it’s the promise a company makes to its customers.
When you see a familiar symbol, color scheme, or slogan, you immediately recall the feelings, experiences, and values that go with it. For example, you might think of speed and victory when you see the Nike “swoosh,” or feel comfort and warmth when you notice McDonald’s golden arches. Those images carry meaning because companies carefully choose every part of their brand to connect with people.
Key Brand Elements
1
Name
The word or words people use to identify a company (e.g., Starbucks).
2
Logo
A visual mark or symbol (e.g., the bitten-apple for Apple).
3
Slogan
A short phrase that sums up a company’s promise (e.g., “Just Do It” for Nike).
4
Colors & Style
Specific hues, fonts, and design choices that create a consistent look (e.g., Coca-Cola’s red and script font).
Quick Fact
When brand elements work together, they build an identity that influences how customers feel and what they expect.
Vocabulary
In this unit, you’ll learn how to pick the right pieces to create a memorable, authentic brand of your own.
Brand Examples Worksheet Brand Detective
Session 1 Worksheet: Identifying Brand Elements
Name:
Date:
Instructions
Choose three brands you encounter in your daily life. For each brand, identify one key element (Logo, Slogan, or Color Scheme) and describe it in the space provided.
1
Brand Name:
Focus Element:
Logo
Slogan
Color Scheme
Description:
2
Brand Name:
Focus Element:
Logo
Slogan
Color Scheme
Description:
3
Brand Name:
Focus Element:
Logo
Slogan
Color Scheme
Description:
Branding Bingo Game Cards Branding Bingo
Listen for the elements and mark your square!
CARD A
“Just Do It”
Golden Arches
FREE SPACE
Coca-Cola Script
Bitten Apple
Green Mermaid
Blue Bird
Red & White
Minimalist Style
Eco-friendly
Bold Slogan
Luxury Brand
Catchy Jingle
Friendly Voice
Trustworthy
Brand Name
CARD B
Blue Bird
FREE SPACE
Green Mermaid
“Just Do It”
Coca-Cola Script
Golden Arches
Brand Name
Bitten Apple
Luxury Brand
Bold Slogan
Eco-friendly
Minimalist Style
Red & White
Trustworthy
Friendly Voice
Catchy Jingle
Brand Quick Quiz Basics Quick Quiz
Session 1: Branding Fundamentals
Name:
1. Based on today's reading, what is the best definition of a brand?
Just the name and logo of a company.
The total promise, identity, and experience a company provides.
The price list of products sold by a business.
A physical mark burned onto a product.
2. Which of the following is NOT a common brand element discussed today?
Slogan
Color Scheme
Shipping Speed
Logo
3. Match the iconic brand element to the correct company:
Element
A. Golden Arches
B. Bitten Apple
C. “Just Do It”
Brand
1. Nike
2. Apple
3. McDonald's
4. Why do companies carefully choose their brand elements (like colors and fonts)?
5. What is the main purpose of a Slogan?
Branding Buzz Unit Session 1 Assessment
Quiz Answer Key Basics Answer Key
Session 1: Brand Quick Quiz
Teacher Resource
1. Definition of a Brand
Answer: The total promise, identity, and experience a company provides.
Rationale: Branding goes beyond visuals; it is the "identity and value" communicated to an audience.
2. Not a brand element
Answer: Shipping Speed
Rationale: While part of customer service, shipping speed is not a visual or messaging "element" of the brand identity itself (like a logo or slogan).
3. Matching
A. Golden Arches → 3. McDonald's
B. Bitten Apple → 2. Apple
C. “Just Do It” → 1. Nike
4. Why choose elements carefully?
Sample Answer: To connect with people, create a consistent look, and influence how customers feel or what they expect.
Accept any answer that mentions connection, consistency, or emotional influence.
5. Purpose of a Slogan
Sample Answer: A short phrase that sums up a company’s promise and makes it memorable.
Grading Guide
Questions 1-3
1 point each for correct matching or selection.
Questions 4-5
1 point each for clear explanation or correct definition.
Total Score
Out of 5 points.
Session 2 Lesson Plan Identity Identity Essentials
Session 2 Lesson Plan
45 Minutes
Objective
Students will define brand voice and core values and apply these insights to sketch a logo concept that aligns with a brand’s identity.
The "Why"
Brand voice and values give a company its personality—understanding them helps students craft authentic brands and sharpens design thinking.
Materials
• Brand Voice Slide Deck
• Session 2 Script
• Brand Voice Reading Passage
• Voice & Values Worksheet
• Matching Game Cards
• Logo Sketch Templates
• Color Scheme Swatches
• Quick Quiz & Key
Prep (10 min)
• Review the script.
• Print readings & worksheets.
• Print/cut Matching Game Cards.
• Print Logo Sketch Templates.
• Distribute Color Swatches.
Step-by-Step Instructions
5m Warm Up
Slide 2 prompt: "What tone or style does a brand's messaging use?" Share with partners; invite 2–3 pairs to report out.
8m Reading
Distribute Reading Passage . Silent reading (4 min). Discuss "brand voice" and the importance of values.
7m Matching
Matching Game . Call out brand values; students with matching examples read aloud.
10m Worksheet
Voice & Values Worksheet . Students list values and describe voice for a brand. Compare with partners.
12m Design
Logo Design Activity . Use templates and color swatches to sketch a logo concept reflecting chosen values.
3m Quiz
Complete the Brand Voice Quiz individually.
Brand Voice Slides Session 2
Identity Essentials
Voice, Values, and the Art of the Logo
Teacher Notes: Welcome back! Today we’ll dive into defining brand voice and core values.
Warm-Up Activity
Think of a brand you know—what tone or style does its messaging use?
Turn to a partner and share one example of that brand’s “voice.”
Teacher Notes: Warm-up: get students thinking about tone and style by connecting it to brands they already know.
What Is Brand Voice?
Brand voice is the consistent personality and tone that communicates a brand’s values.
It is how a company "speaks" to its audience.
Teacher Notes: Explain that brand voice is more than words—it’s the personality a brand expresses through messaging.
Brand Voice Examples
Innocent
Friendly, playful, casual
Apple
Innovative, minimalist
Patagonia
Adventurous, eco-conscious
Nike
Motivational, bold
Teacher Notes: Offer concrete examples of how different brands use voice to reflect their values.
Matching Game
Innovative
Friendly
Luxurious
Adventurous
Trustworthy
Bold
Stand up when you hear your brand's matching value called out!
Teacher Notes: Introduce the matching game by projecting these prompts; students will match to card examples.
Logo Design Tips
Shapes
Round for friendly ,bold .
Colors
Warm for energetic ,trustworthy .
Aa
Typography
Casual for playful ,luxury .
Teacher Notes: Share key design tips that tie voice and values into logo elements.
Reflection
What’s one way you used values or voice in your logo sketch?
Write it down or share it aloud with the class.
Teacher Notes: Prompt students to reflect on how they translated voice and values into their sketches.
Session 3...
Audience Analysis & Messaging Refinement
Identifying target audience
Crafting key messages
Session 2 Script Identity Session 2 Script
Defining Brand Voice & Values
Teacher Resource
45-Minute Lesson
Introduction (2 Minutes)
“Welcome back, everyone! Last session we learned what a brand is. Today, we’re going deeper: we’ll define brand voice and core values , then use those insights to sketch a logo that truly represents a brand’s personality.”
Project Slide 1: Objectives.
Warm Up (5 Minutes)
Project Slide 2: Warm-Up Activity.
“Think of a brand you know—what tone or style does its messaging use? Turn to a partner and share one example of that brand’s voice. Ready? Go!”
[3-Minute Discussion]
Reading & Discussion (8 Minutes)
“Now we’ll read the Defining Brand Voice Reading Passage . It explains what brand voice is and why core values shape it. Please read silently for four minutes.”
[4-Minute Reading]
Facilitate discussion: Ask why values matter for consistency and connection.
Matching Game (7 Minutes)
“Time for a quick matching game! I’ll call out a value or tone—when you hear your card, stand up and read your brand example aloud. Let's look at Slide 5 for the prompts.”
Project Slide 5: Matching Game Prompts.
Worksheet Activity (10 Minutes)
“Hand out the Voice & Values Worksheet . Choose one familiar brand. List three to four core values, then write one sentence describing its voice. You have six minutes.”
[6-Minute Independent Work]
Logo Design Activity (12 Minutes)
Project Slide 6: Logo Design Tips.
“Next, we’ll sketch a logo reflecting your brand’s voice and values. Take your Logo Sketch Templates and Color Scheme Swatches . Remember: round shapes = friendly, sharp = bold. You have ten minutes.”
[10-Minute Sketching]
Quick Quiz & Cool Down (6 Minutes)
“Let’s check understanding with the Brand Voice Quick Quiz . Take three minutes... Okay, on Slide 7, write one way your logo sketch used voice or values.”
Project Slide 7 & 8.
Defining Brand Voice Reading Passage Identity Guide
Defining Brand Voice
A brand voice is the unique personality a company expresses through its words, tone, and style.
It helps customers hear the brand “speaking” in a consistent way across every interaction—social media posts, ads, emails, and more. When a voice is consistent, it builds a relationship of trust with the audience.
Why Core Values Matter
Core values are the guiding principles that shape a brand’s decisions and behavior. When you know a company’s values, you can choose a tone that matches:
Innovation value leads to a forward-thinking and confident voice.
Friendliness value leads to a warm and conversational tone.
Luxury value leads to a refined and elegant language.
Examples in Action
Innocent Smoothies
Uses casual language and humor to feel like a chatty friend.
Patagonia
Uses storytelling about responsibility to inspire outdoor action.
Apple
Writes simply and confidently, highlighting sleek design.
Nike
Employs energetic, challenge-driven language for athletes.
Pro Tip
When voice and values work together, they build authenticity. If a brand says they care about the environment but uses a corporate, uncaring voice, customers will notice the disconnect.
Voice & Values Worksheet Voice & Values
Session 2 Worksheet: Building Personality
Name:
Date:
1 Brand Selection
Choose a familiar brand to analyze (e.g., Nike, Starbucks, Lego).
2 Core Values
List 3–4 core values that guide this brand (e.g., Innovation, Sustainability, Speed).
•
•
•
•
3 Describing the Voice
In one sentence, describe the brand’s voice. What tone or style does it use?
4 Value-to-Voice Connection
Explain how at least two of the values you listed influence the brand’s voice.
Prepare to share one value-to-voice connection with a partner.
Brand Voice Matching Game Cards Brand Voice Match
Cut out these cards for the matching game!
Apple
Values: Innovative, Minimalist
“Think Different” confidence and simplicity.
Innocent
Values: Friendly, Playful
Casual, chatty tone that feels like a friend.
Tiffany & Co.
Values: Luxurious, Elegant
Refined, high-end style and sophisticated language.
Patagonia
Values: Adventurous, Eco-conscious
Nature-driven storytelling and activist messaging.
Amazon
Values: Trustworthy, Reliable
Customer-first service and reassuring, direct tone.
Nike
Values: Bold, Motivational
Energetic, challenge-driven language that inspires action.
Logo Sketch Templates Logo Design Lab
Session 2 Activity: Sketching Brand Identity
Name:
1
Logo Concept A
Sketch Here
Design Notes:
Values:
Shapes:
Colors:
Typography:
2
Logo Concept B
Sketch Here
Design Notes:
Values:
Shapes:
Colors:
Typography:
Color Scheme Swatches Color Swatches
Reference these palettes for your logo sketches!
Warm & Energetic
Red
#E63946
Orange
#F4A261
Yellow
#E9C46A
Cool & Trustworthy
Blue
#264653
Teal
#2A9D8F
Purple
#6A4C93
Neutral & Classic
White
#F1FAEE
Navy
#1D3557
Gray
#A8A8A8
Bold & Playful
Magenta
#E71D36
Gold
#FFD166
Lime
#8AC926
Cut along the dashed lines and arrange swatches beside your logo sketches
Brand Voice Quick Quiz Identity Brand Voice Quiz
Session 2: Personality & Values
Name:
1. What is brand voice?
The visual design of a logo.
The consistent personality and tone a brand uses across communications.
The target demographic a brand aims for.
The price point strategy of a brand.
2. Which of these is not typically considered a core value that shapes brand voice?
Innovation
Friendliness
Luxury
Location
3. If a brand’s core value is friendliness, which voice style fits best?
Warm and conversational
Refined and elegant
Bold and challenge-driven
Minimal and confident
4. Which example best illustrates a motivational, bold brand voice?
Innocent Smoothies using casual humor.
Nike’s “Just Do It” messaging.
Tiffany & Co. describing precious metals.
Apple’s sleek product descriptions.
5. Briefly explain how two core values you might choose for a brand would influence its voice or messaging.
Branding Buzz Unit Session 2 Assessment
Quiz Answer Key Identity Basics Answer Key
Session 2: Brand Voice Quick Quiz
Teacher Resource
1. What is brand voice?
Answer: The consistent personality and tone a brand uses across communications.
Rationale: Brand voice is how a brand "speaks" through words, tone, and style.
2. Not a core value for voice
Answer: Location.
Rationale: Location is a demographic or geographic fact, not a guiding principle that determines personality.
3. Friendliness Value Match
Answer: Warm and conversational.
4. Motivational, Bold Example
Answer: Nike’s “Just Do It” messaging.
5. Open-Response: Two core values influence
Rubric (4 Points):
• 2 pts: Identifies two clear, relevant core values (1 pt each).
• 2 pts: Explains how each value shapes voice or messaging (1 pt each).
Sample Response:
"If my brand’s values are innovation and trustworthiness, its voice would be forward-thinking and reassuring. For innovation, I’d use future-focused language. For trustworthiness, I’d choose clear, transparent wording."
Session 3 Lesson Plan Audience Architect Audience Architect
Session 3 Lesson Plan
45 Minutes
Objective
Students will analyze their chosen brand’s target audiences by creating customer personas and refine messaging by drafting tailored taglines.
The "Why"
Knowing your audience is crucial for effective branding—this lesson helps students build personas and craft messages that resonate.
Materials
• Audience Analysis Slide Deck
• Session 3 Script
• Target Audience Reading
• Audience Personas Worksheet
• Messaging Matching Game Cards
• Tagline Draft Templates
• Messaging Quick Quiz & Key
Prep (10 min)
• Review the script and pacing.
• Print Reading & Worksheet.
• Print/cut Matching Cards.
• Print Tagline Templates.
Step-by-Step Instructions
5m Warm Up
Slide 2: "Think of a brand you love—what audience do they speak to most?" Partner share and report out.
8m Reading
Target Audience Passage . Silent reading (4 min). Discuss traits like demographics and psychographics.
10m Personas
Personas Worksheet . Students create two customer personas (demographics, needs, motivations).
7m Matching
Messaging Matching Game . Call out audience segments; matching message examples read aloud with explanation.
8m Taglines
Tagline Draft Templates . Students draft two taglines tailored to one persona, focusing on tone and value.
4m Quiz
Individually complete the Messaging Quick Quiz .
Audience Analysis Slides Session 3
Audience Architect
Who are you talking to?
Teacher Notes: Welcome students! Explain today's focus on understanding who we sell to and how to speak directly to them.
Warm-Up Activity
Think of a brand you love—what audience do they speak to most?
Turn to a partner and share one example.
Teacher Notes: Project this slide to kick off a quick partner share. After discussion, call on 2–3 pairs.
The Target Audience
A specific group of people a brand aims to reach.
Defined by shared traits like age, interests, or needs.
Teacher Notes: Emphasize traits like demographics, behaviors, and motivations.
Audience Examples
Nike
Performance athletes
HelloFresh
Busy young professionals
Lego
Creative families & children
Peloton
Health-conscious adults
Teacher Notes: Show how different brands serve distinct segments. Ask what connects them to the brand.
Customer Personas
What to include:
Demographics (Age, Location)Needs & Motivations Catchy Name or Backstory
"Use your worksheet to create two personas that bring your brand's audience to life."
Teacher Notes: Guide students through persona creation. Circulate and prompt specificity.
Messaging Match
Budget-conscious teens
Health-focused parents
Eco-friendly shoppers
Tech-savvy students
Adventure seekers
Value-driven seniors
When you hear your audience match, stand and read your message!
Teacher Notes: Explain the matching game: students with cards matching these prompts will stand.
Tagline Drafting
Draft two taglines for one of your personas!
Teacher Notes: Review tips and clarify each. Encourage students to focus on clarity.
Cool Down
Which persona did you find most challenging to create and why?
Session 3 Script Basics Session 3 Script
Audience Analysis & Messaging
Teacher Resource
45-Minute Lesson
Introduction (2 Minutes)
“Good morning, everyone! Welcome back to Brand Like a Boss . Today we’re zeroing in on who our brands speak to and how we craft messages that truly connect.”
Project Slide 1: Objectives.
Warm Up (5 Minutes)
Project Slide 2: Warm-Up Activity.
“Think of a brand you love—what audience do they speak to most? Turn to a partner and share one example. You have one minute.”
[3-Minute Partner Chat]
Reading & Discussion (8 Minutes)
“Now we’ll read the Target Audience Reading Passage . It explains what a target audience is and why it matters. Read silently for four minutes.”
[4-Minute Reading]
Facilitate discussion: Ask why knowing your audience matters when crafting messages.
Persona Creation (10 Minutes)
“Next, use the Audience Personas Worksheet to create two customer personas for your brand. Include demographics, needs, and a name. You have six minutes to work silently.”
[6-Minute Independent Work]
Messaging Game (7 Minutes)
Project Slide 6: Messaging Match Prompts.
“Let’s play a matching game! I’ll call out an audience segment. When you hear your match, stand and read your message aloud.”
Tagline Drafting (8 Minutes)
Project Slide 7: Drafting Tips.
“Now grab the Tagline Draft Templates . Draft two taglines for one of your personas. Remember: 3–6 words, benefit-focused, matching tone.”
[6-Minute Drafting]
Assessment & Reflection (7 Minutes)
“Complete the Messaging Quick Quiz ... Then on Slide 8, write down which persona was most challenging and why.”
Project Slide 8 & 9.
Target Audience Reading Passage Market Analysis
Target Audience
A target audience is the specific group of people a brand aims to reach with its messages and products.
This group shares common traits—such as age, interests, behaviors, or needs—that help a company focus its marketing efforts and speak in a way that resonates. When brands know exactly who they’re talking to, they can craft messages that address real needs and choose the right tone and style.
Defining Your Audience
Demographics
Basic facts like age range, gender, location, and occupation.
Psychographics
Interests, values, lifestyle, and attitudes.
Needs & Motivations
Problems they need solved or goals they want to achieve.
Behaviors
How they shop and what influences their choices.
Audience in Branding
Imagine sending a fitness product ad about “flexible home workouts” to a group of retirees who value gentle exercises. The message would miss the mark. Instead, a brand that studies its audience might discover that health-focused parents care most about quick, nutritious meal kits.
"By defining a clear audience, you can tailor every part of your brand—from the words you use to the colors you choose."
Case Study
Nike
Speaks to performance athletes using bold, challenge-driven taglines.
HelloFresh
Targets busy professionals with "easy, chef-inspired meals."
Audience Personas Worksheet Audience Personas
Session 3 Worksheet: Mapping the Customer Journey
Name:
Use your brand selection from Session 2 to build detailed customer profiles.
Brand & Product Context
Brand Name:
Core Offering (Product/Service):
1
Persona Profile 01
Name & Age:
Demographics (Location, Occupation):
Interests & Behaviors:
Needs & Motivations:
Pain Points (Challenges):
Backstory Snapshot (1–2 sentences):
2
Persona Profile 02
Name & Age:
Demographics:
Interests & Behaviors:
Needs & Motivations:
Pain Points:
Backstory Snapshot:
Final Selection
Which of these two personas will you focus on for tailoring your brand’s messaging, and why?
Messaging Matching Game Cards Messaging Match
Which message speaks to which audience?
Budget-conscious Teens
“Score big on style without breaking the bank—trendy gear under $20!”
Health-focused Parents
“Fuel your family’s day with nutritious meals prepared in minutes—because wellness can’t wait.”
Eco-friendly Shoppers
“Make every purchase count—100% recycled materials for a cleaner planet.”
Tech-savvy Students
“Unlock your potential with a high-speed, lightweight laptop—powerful performance for demanding studies.”
Adventure Seekers
“Explore beyond limits—our rugged backpacks are built for your toughest journeys.”
Value-driven Seniors
“Enjoy user-friendly gadgets that offer top quality at affordable prices—technology designed for you.”
Tagline Draft Templates Tagline Studio
Session 3 Activity: Crafting Your Brand Promise
Name:
Focus Persona Name:
1
Tagline Option A
Draft:
"Your Tagline Goes Here..."
Why it fits this persona:
2
Tagline Option B
Draft:
"Your Tagline Goes Here..."
Why it fits this persona:
Drafting Checklist
Keep it concise (3–6 words)
Match tone to your persona
Highlight a clear benefit
Choose memorable language
Messaging Quick Quiz Basics Messaging Quiz
Session 3: Target Audience & Taglines
Name:
1. What is a target audience?
A group of people with shared traits like age, interests, or needs.
The aesthetic elements of a brand (colors, fonts).
A brand’s slogan or tagline.
The pricing strategy for a product.
2. Which of these describes a psychographic attribute rather than a demographic attribute?
Age
Location (State or City)
Hobbies and values
Gender
3. Which tagline best follows the guideline of keeping it concise (3–6 words) and addressing a persona’s need?
Explore beyond limits
Fuel your family’s day with nutritious meals prepared by experts
Unlock your potential with a high-speed, durable, and stylish laptop
Make every single purchase count for the future of our entire planet
4. If you’re targeting budget-conscious teens, which message example fits best?
“Score big on style without breaking the bank”
“Explore beyond the limits of your imagination”
“Enjoy user-friendly gadgets at top professional quality”
“Unlock your maximum potential with a heavy-duty laptop”
5. Briefly explain how two elements of a persona (for example, needs and behaviors) would influence the tone and content of a brand’s tagline.
Branding Buzz Unit Session 3 Assessment
Quiz Answer Key Messaging Basics Answer Key
Session 3: Messaging Quick Quiz
Teacher Resource
1. What is a target audience?
Answer: A group of people with shared traits like age, interests, or needs.
Rationale: Audience definition relies on shared characteristics, not visual elements or pricing alone.
2. Psychographic vs. Demographic
Answer: Hobbies and values.
Rationale: Hobbies/values are internal lifestyle factors (psychographics), whereas age and location are factual data points (demographics).
3. Tagline Guideline (Concise & Need-focused)
Answer: Explore beyond limits.
Rationale: This is 3 words, benefit-driven, and memorable. The others are too wordy for a standard tagline.
4. Budget-conscious Teens Match
Answer: “Score big on style without breaking the bank”
5. Open-Response Rubric
Rubric (4 Points):
• 2 pts: Identifies two clear persona elements (e.g., needs and behaviors).
• 2 pts: Explains how each element shapes tone or content (1 pt each).
Sample Response:
"For a budget-conscious teen, the need for affordability leads to a casual tone ('Score big on style'), and their behavior of browsing social media means the tagline must be punchy and shareable."
Session 4 Lesson Plan Design Studio Design Studio
Session 4 Lesson Plan
45 Minutes
Objective
Students will refine their logo concepts using feedback and design principles, then build cohesive color palettes that align with their brand’s voice.
The "Why"
Strong visual branding relies on polished logos and thoughtful color choices—this lesson deepens student design skills.
Materials
• Logo Refinement Workshop Guide
• Color Palette Exploration Guide
• Logo Sketch Templates
• Color Scheme Swatches
• Pencils, markers, erasers
• Sticky notes for feedback
Prep (10 min)
• Review both workshop guides.
• Print extra Sketch Templates.
• Gather physical art supplies.
Step-by-Step Instructions
5m Warm Up
Reflection: "What is one strength and one improvement you noticed in your initial logo?" 2–3 students share aloud.
20m Refine
Logo Refinement Workshop . Students review feedback, apply shape/form principles, and redraw logos. Includes peer review session.
15m Colors
Color Palette Exploration . Use swatches and psychology notes to pick 3–5 brand colors. Sketch a simple brand asset using the palette.
5m Reflection
Sticky note reflection: "How do your refined logo and palette work together to express your brand?" Gallery walk of work.
Logo Refinement Workshop Guide Refinement Workshop
Polishing Your Brand Mark
Session 4 Guide
In this hands-on activity, you will refine your initial logo concepts using design principles and feedback to create a polished final logo.
1
Review Feedback (5 min)
Look at the comments you received on your initial sketches. Identify 2–3 areas to improve (e.g., shape balance, color contrast, typography legibility).
2
Apply Design Principles (10 min)
Shape & Form
Ensure shape matches values (round = friendly, sharp = bold).
Color Harmony
Use swatches that reflect voice and values.
Typography
Choose font styles that match brand tone.
3
Sketch Refined Logo (15 min)
On a fresh template, redraw your logo incorporating the improvements. Annotate your choices:
Shapes:
Color:
Type:
4
Peer Review (10 min)
Exchange refined sketches with a partner. Offer 2 pieces of constructive feedback: one strength and one suggestion.
Outcome
A polished logo that reflects design principles, brand voice, and audience needs.
Color Palette Exploration Guide Color Palette
The Psychology of Brand Hue
Session 4 Guide
Part 1: Color Psychology
Red
Energy, excitement
Blue
Trust, calm
Yellow
Optimism, warmth
Green
Growth, eco
Purple
Luxury, creative
Part 2: Build Your Palette
Choose one of your personas. Based on their values, select 3–5 colors that support your brand voice.
Color 1
Color 2
Color 3
4
Optional
5
Optional
Reasoning:
Part 3: Application Sketch
Sketch a simple brand asset (icon, banner, or packaging) using your new palette.
Asset Preview
Session 5 Lesson Plan Asset Assembly Asset Assembly
Session 5 Lesson Plan
45 Minutes
Objective
Students will apply refined logos and color palettes to create cohesive brand assets—business cards, social posts, and website banners.
The "Why"
Applying visual branding in real-world formats reinforces design skills and teaches consistency—essential for professional identity.
Materials
• Session 5 Slide Deck
• Session 5 Script
• Business Card Templates
• Social Media Templates
• Website Banner Wireframes
• Art supplies or devices
Prep (10 min)
• Review the slide deck transitions.
• Print all asset templates.
• Queue brand asset examples.
• Prepare digital design tools (if using).
Sequence of Learning
5m Warm Up
Slide 2: Compare 3 real-world brand assets. Ask: "What makes these designs feel like they belong to the same brand?"
10m Walkthru
Distribute Asset Templates . Use Slides 3–5 to explain dimensions and best practices for each format.
20m Design
Design Activity . Apply refined logos and palettes to selected templates. Maintain proportions and HEX consistency.
7m Gallery
Display assets. Peers visit 2 stations and leave a compliment and a suggestion via sticky note.
3m Cool Dn
Ask: "Which format was most challenging, and why?" Preview Session 6.
Asset Assembly Slides Session 5
Asset Assembly
Bringing the Brand to Life
Teacher Notes: Welcome students to Session 5. Today we’ll take our logos into real-world applications.
Warm-Up Activity
Business Card
Insta Post
Web Banner
What makes these designs feel like they belong to the same brand?
Teacher Notes: Ask students to notice consistency in logo placement, color, and typography.
Business Cards
Standard Size: 3.5" x 2"
Front: Logo & NameBack: Tagline & Info
Keep it clean—legible fonts are key!
Mockup View
Teacher Notes: Explain hierarchy: logo first, then contact details.
Social Media
Square Format
1080 x 1080 px
Prominent logo placement
Eye-catching color block
Short Call-to-Action (3-8 words)
Teacher Notes: Social posts are about visual impact and concise text.
Website Banners
Wide View
1200 x 300 px
Hierarchy
Logo ➔ Headline ➔ Button
Focal Point
Clear Headline & Action
Teacher Notes: Website banners need a wide format and clear call-to-action.
Peer Review
Visit two peers and leave sticky note feedback:
One Compliment (Strength)
One Suggestion (Growth)
Focus on:
Consistency
Teacher Notes: Circulate and ensure focus remains on constructive design feedback.
Session 6 Preview
Packaging & Collateral
Product Boxes
Promotional Posters
Brochures
Teacher Notes: Wrap up and preview Session 6’s focus on 3D packaging.
Session 5 Script Basics Session 5 Script
Applying Your Brand Visually
Teacher Resource
45-Minute Session
Introduction (2 Minutes)
“Good morning, everyone! Welcome to Session 5 of Brand Like a Boss . Today, we’re taking those elements you've refined into real-world applications. We’ll design business cards, social media posts, and website banners.”
Project Slide 1: Objectives.
Warm Up (5 Minutes)
Project Slide 2: Warm-Up Activity.
“Take a look at these three examples on the screen. Turn and talk with a neighbor: what makes these designs feel like they belong to the same brand?”
[1-Minute Partner Discussion]
(Acknowledge: consistent logo placement, matching colors, uniform typography.)
Template Walkthrough (10 Minutes)
“Now I’ll hand out three template options. You’ll pick two to design today. Let’s look at the specs for each on Slides 3 through 5.”
Explain: Business Cards (3.5" x 2"), Social Posts (Square 1080px), Website Banners (Wide 1200x300).
Design Activity (20 Minutes)
“Use your refined logo and exact HEX codes. Remember—maintain logo proportions and legibility. If you’re working digitally, use your design apps. Focus on alignment and visual hierarchy.”
[20-Minute Independent Design Time]
Teacher Tip: Circulate and give feedback on white space and contrast.
Peer Gallery & Feedback (7 Minutes)
Project Slide 6: Peer Review.
“Please display your assets around the room. Visit two classmates. On a sticky note, write one compliment and one suggestion for each. Focus on consistency and clarity.”
Cool Down & Reflection (3 Minutes)
“To wrap up, answer: ‘Which asset format was most challenging, and what would you adjust next time?’ ... Fantastic work! Next session, we’ll move into packaging mockups.”
Project Slide 7: Next Steps.
Business Card Templates Business Card Templates
Session 5 Activity: Print Media Asset
Dimensions: 3.5" x 2"
Concept 01
Card Front
Logo & Brand Name
Card Back
Tagline Here
Concept 02 (Vertical)
Front
Back
Design Guidelines:
• Keep important text at least 1/8" away from the edge (Safe Zone).
• Use high contrast between text and background.
• Limit to 2–3 fonts maximum.
Social Media Post Templates Social Post Templates
Session 5 Activity: Digital Media Asset
Format: Square (1:1)
Layout A: Image Focus
Logo
Layout B: Color Block
Logo
Layout C: Minimalist
Logo
Layout D: Split
Design Guidelines:
• Use your exact HEX codes for consistency.
• Call-to-Action (CTA) should be short (e.g., "Shop Now", "Learn More").
• High-quality imagery or bold shapes should draw the eye.
Website Banner Wireframes Website Banner Wireframes
Session 5 Activity: Web Media Asset
Format: Wide (Desktop)
Layout A: Centered Brand Message
Logo
Layout B: Side-by-Side (Split)
Logo
User Experience (UX) Tips:
• Visual Flow: Ensure the user’s eye travels from Logo ➔ Headline ➔ Call-to-Action.
• Accessibility: High contrast text is essential for readability on screens.
• Simplicity: Don’t clutter the banner with too many elements. One message only.
• Action: Your button color should "pop" against the background.
