The Standout Strategy

Facilitator Guide • 65 Minute Session

Level: Entry/Intermediate

Learning Objectives

•Explain why 80% of applications "disappear" and how proactivity fixes it.
•Identify the "Golden Window" (5-7 days) for professional follow-up.
•Demonstrate a professional follow-up phone call using a structured script.
•Draft a customized follow-up email that highlights specific value.

Time Breakdown (65 Min)

00:00 - 00:05Intro & Icebreaker

00:05 - 00:15The "Black Hole" Problem

00:15 - 00:30The Follow-Up Timeline

00:30 - 00:45Activity: The Phone Call

00:45 - 00:55Activity: The Email Draft

00:55 - 01:05Wrap-Up & Commitment

Instructor Introduction Script

"Good morning/afternoon, everyone. We’ve all been there: you spend an hour tailoring your resume, you hit 'submit' on that job application, and then... nothing. It feels like your application fell into a black hole. Today, we’re changing that narrative. We aren't just going to wait for the phone to ring; we’re going to make sure they know exactly who you are. This session is called 'The Standout Strategy,' and by the end of this hour, you’ll have the exact tools and scripts needed to show an employer you aren't just looking for a job—you're ready to work for THEM."

Facilitator Notes & Pacing

Pacing Tip: If the group is high-energy, spend more time on the roleplay activities. If they are quieter, use the discussion prompts to pull out personal stories of application frustration.

The "Max" Factor: If you are coaching someone like 'Max' (who may be discouraged by lack of responses), emphasize that silence isn't a "No"—it's usually just "Busy." Your job is to help them cut through the noise.

Sub Note: All required materials are in the Student Toolkit. Ensure every student has a pen and the "Standout Strategy Worksheet."

Section 1: The "Black Hole" Problem (10 Mins)

Goal: Shift mindset from passive to proactive

Why do applications go unanswered? Most people think it's because they aren't qualified. In reality, it's often simpler: hiring managers are overwhelmed. A single job posting can get 200+ resumes. If yours is #147, it might never even be opened.

The Passive Path

Apply → Wait → Check Email → Get Frustrated → Give Up.

The Standout Path

Apply → Calendar Follow-up → Call/Email → Connect → Interview.

"Hiring managers don't hire the best 'applicant' on paper; they hire the person they believe will solve their problems. A follow-up proves you are a problem-solver who takes initiative."

Discussion Prompt

"Think of a time you were waiting for something important—a package, a text, a grade. How did it feel to just wait? Now, imagine you had the power to speed it up. Why don't we do that with jobs?"

Section 2: The Follow-Up Timeline (15 Mins)

Goal: Timing and Strategy

1 The 24-Hour Rule

If you applied via email directly to a person, send a "Confirming Receipt" note. If through a portal, skip this.

2 The Golden Window: Day 5-7

This is when you make your first proactive move. Most companies process resumes in weekly batches. You want to be at the top of the pile when they look.

3 The Three Methods

The Phone Call

Highest impact, highest nerves.

The Email

Safe, professional, easy to track.

In-Person

Retail/Service industry only.

Section 3: Activity - The Phone Call (15 Mins)

Activity Purpose

To practice the hardest form of follow-up: the phone call. By saying the words out loud, you reduce anxiety for the real thing.

Step-by-Step Instructions

1.Find a Partner: One person is the "Hiring Manager," one is the "Applicant."
2.The Setup: Use the script on the next page. The Hiring Manager should be polite but busy.
3.Run the Scene: Spend 4 minutes practicing the call.
4.Switch Roles: Ensure both people practice the applicant side.
5.Feedback: Tell your partner one thing they did well and one word they could change.

The Script: "The Helpful Pro"

Applicant: "Hello, my name is [Name]. I’m calling to follow up on the [Job Title] application I submitted last [Day]. Is there a hiring manager available for a quick 30-second chat?"

-- If they say 'Yes' --

Applicant: "Great! Hi, I'm [Name]. I just wanted to reiterate my interest in the role. I have [1-2 years experience/specific skill] and I'm very eager to help the team at [Company Name]. I wanted to see if there were any updates on the timeline or if you needed any further info from my end?"

-- If they say 'No/Busy' --

Applicant: "I completely understand. Is there a better time to call back, or should I reach out to a specific email address instead? Thank you for your time!"

Common Mistake Note

"Don't sound like you're complaining that they haven't called. Sound like you are offering to help them by providing more info. Be a resource, not a nuisance."

Section 4: Activity - The Follow-Up Email (10 Mins)

Goal: Drafting a professional written message

Use the "Follow-Up Toolkit Worksheet" to draft your email. An effective follow-up email must include:

Clear Subject Line: "Following Up: [Your Name] - [Job Title] Application"
The Hook: Remind them who you are and when you applied.
The Value: One sentence on why you are the right fit.
The Ask: "I’d love to discuss how I can contribute to [Company]."

Knowledge Check Question:

"If you send an email and don't hear back for another 5 days, what do you do?"

Strong Answer:

"Try a different method. If you emailed first, try a phone call. If the phone call goes to voicemail, leave one professional message and then focus on the next application. Don't stalk, but do diversify your approach."

Section 5: Real-World Application (5 Mins)

Tomorrow, I want everyone to look at the list of jobs they applied for this week. Pick ONE that you really want. Apply the Standout Strategy to that one job this week. Put it on your calendar right now.

The "Max" Strategy Summary

"Applying is only 50% of the job search. The other 50% is following up. If Max applies with you on Monday, he should be calling them on Friday. Every time."

Wrap-Up & Close Script

"We’re wrapping up today's session. Remember: a 'No' is okay. A 'No' means you can stop spending energy on that job and find one that fits. But 'Nothing' is what we want to avoid. By following up, you force the employer to make a decision, and you prove that you are someone who shows up, does the work, and cares about the outcome. You have the scripts, you have the timing, and you have the talent. Now, go make that call."

Standout Strategy Training End of Session

The Standout Strategy

Standout Strategy Facilitator Guide

Standout Strategy Slides

Standout Strategy Toolkit Worksheet

Standout Strategy Reference Sheet

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