Social Brand Audit Worksheet Social Blueprint Audit
Phase 01 // 7TH GRADE
Social Brand Audit
Evaluating My Daily Social Signals
NAME:
DATE:
01. Signal Strength Check
How often do you broadcast these middle school signals? Be honest.
Using sarcasm/roasting that might go too far
NEVER
SOMETIMES
OFTEN
Interrupting someone to tell your own story
NEVER
SOMETIMES
OFTEN
Spreading rumors or repeating "tea" about others
NEVER
SOMETIMES
OFTEN
Joining groups/talks when others aren't interested
NEVER
SOMETIMES
OFTEN
Spamming someone's phone with notifications
NEVER
SOMETIMES
OFTEN
The Brand Killer
Identify one "Blocker" harming your brand. How does it affect Trust ?
The Brand Builder
Identify one "Builder" to use this week. What is the specific Impact ?
Architect's Summary
"Social signals build the conversation about you."
My Target Goal:
System-Audit_01.S Social Blueprint // Grade 7
Foundation Check Counselor Guide Foundation Check
Session 1: The Social Brand
Grade 7TH
Architect's Goal
Students will analyze their "Social Brand"—the reputation built by their daily social signals. They will identify "Blockers" that damage their brand and "Builders" that strengthen peer respect and trust.
Key Concepts
The Social Signal: The constant stream of data we send (body language, tone, digital presence).Reputation vs. Character: Who you are vs. how the hallway sees you.Social Brand Audit: Honestly evaluating the "vibe" we broadcast.
Resources
Slides: Social Branding
Social Brand Audit Worksheet
The Build Plan
01
The Hook: "The Broadcast" (5 mins)
Ask: "If your social life was a brand like Nike or Apple, what would your slogan be right now?" Discuss how reputation is built through repeated "signals."
02
Discussion: High-Density Signals (10 mins)
In 7th grade, signals are loud. Discuss "Social Blockers": sarcasm that goes too far, being the "main character," or digital ghosting.
03
Activity: Social Brand Audit (20 mins)
Students complete the worksheet. Emphasize honesty—this is for their eyes only. They identify one "Blocker" to retire and one "Builder" to invest in.
Counselor Facilitation Guide
Addressing the "Likeability" Gap
7th graders often struggle with Self-Monitoring . They may feel they are being "funny" while others find them "annoying" or "toxic."
"We aren't trying to change your personality. We are trying to make sure your Intent matches your Impact ."
Common 7th Grade Blockers
• Excessive sarcasm/roasting
• Always needing to be the expert
• Group-chat drama sparking
• One-upping other's stories
7th Grade Builders
• Active listening (follow-up Qs)
• Validating peer frustrations
• Inclusive body language
• Reliability (doing what you say)
Foundation Check Slides Module 01
The Social Brand
Architecture of Reputation
The Constant Broadcast
Signal Monitoring
Everything you do is a Data Point.
Reputation isn't just one big thing. It's 1,000 small things you do every day.
"What message are you sending before you even speak?"
Social Signal Audit
The Blockers
Constant Roasting/Sarcasm
One-upping other people
Ghosting / Inconsistency
The Builders
Active Listening (Questions)
Low-Key Validating
Reliability & Follow-through
Intent ≠ Impact
"I was just kidding" is about your Intent .Impact .
"Your Brand is built on Impact. If people feel pushback from you, they'll stop coming closer."
Power Brake Counselor Guide Power Brake
Session 2: Digital & Social Impulse
Grade 7TH
Architect's Goal
Students will identify high-stakes impulse moments—specifically digital ones like "Send Button" regret and social roasts—and practice the 3-second "Brake" to protect their reputation.
Key Concepts
The Social Gap: The space between an urge and an action.Digital Impulse: The permanence of online reactions.High-Temperature Choices: Using the Think-O-Meter to slow down.
Resources
Slides: Power Brake (v2)
Impulse Control Log Worksheet
The Build Plan
01
The Hook: "The 1-Second Regret" (5 mins)
Ask: "Have you ever hit 'Send' on a text and immediately felt sick because you knew it was a bad idea?" Discuss why the "Gas" pedal in our brain is so fast.
02
Analogy: The Gas & The Brake (10 mins)
Middle school impulses aren't just about movement; they are about words. Identify "Gas Triggers": being roasted, getting a notification, wanting to be first to share news.
03
Activity: The 3-Beat Think-O-Meter (20 mins)
Hand out logs. Students rate recent situations on a 1-5 scale of "Hotness" (Impulse). Practice the 3-Beat Rule: Count to three before typing or talking when the Meter hits 3+.
04
Social Practice: Real Scenarios (10 mins)
Role play realistic 7th grade moments: "Someone makes a sarcastic comment about your outfit." Wait 3 beats before reacting.
Power Brake Slides Module 02
Power Brake
Managing Digital & Real-World Impulse
High-Heat Moments
What is "Impulse Gas"?
The urge to "clap back" instantly
Hitting 'Send' before proofreading
Cutting someone off mid-sentence
Spreading news that isn't yours
"In middle school, your Brakes are your most important reputation tool."
The Social Dashboard
System Check
The 3-Beat Gap
"Count to three before you react."
The Send-Lock
"If you're angry, lock the phone."
The Scenario Audit
"You see a group chat laughing at a photo of someone you're friendly with. You have a perfect roast ready in your head."
GAS
Blast
3-2-1
Brake
Impulse Control Log Worksheet Impulse Response System V2 // 7TH GRADE System: Power Brake
Impulse Control Log
Programming the 3-Beat Gap
STATION ID:
DATE:
01. Gas Triggers (The Urge)
Which moments make your "Internal Speed" hit the red zone?
Hearing a rumor
Chat Roast
Group chat frenzy
Waiting for a reply
02. Design Your Brake
In that 3-second gap, what question can you ask yourself to check your brand?
• "Will I regret this in 10 mins?"
• "What is the Impact on my brand?"
• "Is this roasting or just mean?"
Sketch your "Pause Routine"
03. The Heat Test
Scenario: "Your best friend 'leaves you on read' while posting a story."
High-Heat Impulse (Gas):
The 3-Beat Response (Brake):
Reputation_Guard_v2.0 // Grade 7 Single Page Layout
Room Scan Slides Module 03
Room Scan
Context Analysis & Unwritten Rules
Environmental Scan
Reading the room means finding Context Clues.
In 7th grade, the "Unwritten Rules" change every time you switch classes.
"What is the social expectation of this space right now?"
Eyes
Where is the focus?
Audio
Loud or Low?
Body
Tense or Loose?
Zone
Strict or Social?
Social Scenario Scan
The Cafeteria Huddle
Your group is huddled together whispering. One person has red eyes. The mood is heavy.
Repel Mode: Running in yelling "Sup losers!"
The Master Entry
"How can you join this group without damaging your brand?"
1. STOP
2. LOOK
3. LISTEN
Match the energy of the zone.
Room Scan Counselor Guide Room Scan
Session 3: Reading the Room
Grade 7TH
Architect's Goal
Students will transition from "Self-Monitoring" (S1-2) to "Environment Monitoring." They will learn to detect subtle social cues and "unwritten rules" of middle school spaces like the cafeteria, gym, and hallways.
Key Concepts
Context Cues: Reading the energy level of a room before speaking.The Social Filter: Adjusting behavior based on the specific audience.Unwritten Rules: The "silent" expectations of different middle school zones.
Resources
Slides: Room Scan
Context Scenario Cards
The Build Plan
01
Hook: "The Vibe Check" (5 mins)
Describe a scenario: "You walk into the cafeteria. Your group is huddled close, nobody is looking up, and the volume is low." Ask: "What happens if you run in screaming a joke?"
02
Discussion: 3-Point Scan (10 mins)
Teach the "Environmental Scan": 1. People (faces/posture), 2. Sound (loud/whispers), 3. Context (is it academic or social?). Why do "Repel Mode" people skip this step?
03
Activity: Context Detectives (20 mins)
Use the slides or cards to show 7th-grade contexts (The Gym, The Library, Hallway passing time, Science Lab). Students identify the "Unwritten Rule" and the "Magnet Entry" for each.
04
Summary: The 3-Second Scan (10 mins)
Combine this with the Power Brake. Before you open your mouth, scan for 3 beats. "Is my energy matching the room?"
Match Point Slides Module 04
Match Point
Calibrating Middle School Reactions
The Problem Scale (1-5)
1
Tiny
Minor text drama
2
Small
Sarcastic joke
3
Medium
Lost phone
4
Big
Failing a grade
5
Huge
Safety Emergency
"Does your reaction match the scale?"
The Reaction Overshoot
Brand Damage
When you have a Level 5 reaction to a Level 1 problem.
"People stop seeing the problem and only see your meltdown."
The Consequence
Peers feel exhausted and scared by unpredictability. They will start to avoid your brand.
Reputation Drop: Critical
Match Point Counselor Guide Match Point
Session 4: Calibrating Reactions
Grade 7TH
Architect's Goal
Students will learn to categorize social and academic problems into levels 1-5. They will analyze why "Reaction Overshoot" (having a Level 5 reaction to a Level 1 problem) kills their social brand.
Key Concepts
Problem Scaling: 1-2 (Independent Fixes), 3 (Collaborative), 4-5 (External Help).Reaction Match: Does the intensity of my response match the facts?Reputation Fallout: How big reactions make peers feel "unsafe" or "annoyed."
Resources
Slides: Match Point
Problem Scaling Audit Worksheet
The Build Plan
01
Hook: The Academic Fail (5 mins)
Ask: "You get a C- on a test you studied for. Your friend laughs. Is that a Level 1 or a Level 5 problem?" Discuss the difference between feeling hurt and having an emergency.
02
Discussion: The Reaction Glitch (10 mins)
When we have a Level 5 reaction (screaming, crying, digital blasting) to a Level 1 problem (lost pencil, minor insult), it creates a "Social Glitch." Peers back away because the reaction is unpredictable.
03
Activity: High-Heat Sorting (20 mins)
Present realistic scenarios: 1. Left on read, 2. Failing a grade, 3. Being made fun of in a hallway, 4. Dropping your phone. Students rate the problem and a "Matched Reaction."
04
Practice: The Down-Scale (10 mins)
Practice saying internal phrases to scale down: "This is a Level 2. I can handle this without blowing up my brand."
Problem Scaling Worksheet Social Calibration Check
Phase 04 // 7TH GRADE
Problem Scaling Audit
Matching Reaction to Reality
STATION ID:
DATE:
01. The Scale Scan
Rate the "Size" of these problems (1 = Tiny, 5 = Emergency).
Someone "leaves you on read" for 4 hours.
1
2
3
4
5
A rumor is spreading about you online.
1
2
3
4
5
02. The Reaction Match
Describe a Matched Reaction vs. an Overshoot .
Target Problem:
Matched Reaction (Cool):
Reaction Overshoot (Hot):
Impact Check
"Reaction overshoot destroys peer trust."
My Calibration Goal:
Scale-Calibration_v4 // Grade 7 Single Page Layout
Repair Crew Slides Module 05
Repair Crew
System Recovery & Trust Building
System Malfunction
Conflicts are inevitable. Leaving them un-repaired is what destroys relationships.
"A master architect doesn't quit when a bridge fails. They find the weak point and fix it."
The Recovery Protocol
01
Neutralize
Use your Power Brake. Don't speak while your Think-O-Meter is in the red.
02
Logic Check
Use an I-Statement. "I felt ___ when ___ happened." No accusations.
03
Re-Entry
Suggest a restitution. "Next time, can we both try ___?"
Master Recovery
"Your best friend told someone else a secret you shared. Now the group is talking about it. You see them in the hallway."
Apply Protocol 05
How do you start the conversation?
Social Repel:
Blast them in the hallway or the group chat.
Social Magnet:
Wait until you're 1-on-1 and use the recovery protocol.
Repair Crew Counselor Guide Repair Crew
Session 5: System Recovery
Grade 7TH
Architect's Goal
Students will learn a 3-step conflict resolution protocol designed for peer disagreements. The focus is on "Recovery"—moving from a social mistake back to a neutral or positive brand status.
Key Concepts
Restitution: Making it right through actions, not just words.Blame-Free Dialogue: Focusing on the "What" and "How" rather than the "Who."Trust Rebuild: Understanding that repair takes time and consistency.
Resources
Slides: Repair Crew
System Recovery Script Cards
The Build Plan
01
Hook: The Unfinished Argument (5 mins)
Ask: "What happens if you have a fight with a friend and neither person says anything for a week?" Discuss "Social Decay"—how silence builds walls.
02
Instruction: Recovery Protocol (10 mins)
Teach the 3 steps: 1. Neutral Zone (Power Brake), 2. The Logic Check ("I felt ___ when ___ happened"), 3. The Re-Entry ("How can we handle this next time?").
03
Activity: Role Play - The Roast (25 mins)
Scenario: One friend takes a joke too far in a group. The other friend is hurt. Practice the recovery protocol. Award "Master Architect" points for blame-free fixes.
Magnet Mode Counselor Guide Magnet Mode
Session 6: The Art of Reciprocity
Grade 7TH
Architect's Goal
Students will identify behaviors that create "Social Pull" (attracting peers through mutual interest) vs. "Social Repel" (pushing peers away through one-sidedness or intensity).
Key Concepts
Reciprocity: The 50/50 rule of conversation and interest.Social Friction: Habits like being "Too Much" (intensity) or "Not Enough" (ghosting).The "Me Too" Rule: Finding the overlap in interests to build a bridge.
Resources
Slides: Magnet Mode
Friendship Magnet Worksheet
The Build Plan
01
Hook: The Monologue (5 mins)
Role-play: You talk for 2 minutes straight about your favorite video game without letting the other person speak. Ask: "Would you want to hang out with me again?"
02
Discussion: Magnet vs. Repel (10 mins)
Magnet = Interest in others. Repel = Demanding interest from others. Focus on 7th grade habits: bragging about rank, excluding others from groups, being "low-key mean."
03
Activity: Overlap Mapping (20 mins)
Students use the "Me Too" Rule on their worksheets. They find 3 areas of overlap with someone in the room they don't usually talk to.
Magnet Mode Slides Module 06
Magnet Mode
The Science of Reciprocity
Social Polarization
Social Pull
Behaviors that add value to others. Validating, questioning, and finding overlap.
Social Repel
Behaviors that drain energy from others. Bragging or being "low-key toxic."
Magnet Skills
Module_06_A
01
The Validation Scan
02
Reciprocal Qs
03
The Brand Boost
04
Active Listening
The Overlap Rule
"Reciprocity means throwing the ball back. Don't just talk about your interests—find the Intersection."
My Stuff
Their Stuff
Intersection
Friendship Magnet Worksheet Likeability Analysis // Project: MAGNET PHASE 06
The Friendship Magnet
Scanning My Pulling Power
NAME:
DATE:
01. Magnet vs. Repel
Draw an arrow from each behavior to the correct side of the magnet.
REPEL
Pushes friends away
Sharing
Bragging
Listening
Interrupting
Sore Loser
Complimenting
MAGNET
Pulls friends in
02. Reciprocity (Give and Take)
Friendship is like a game of catch. You have to throw the ball back! Rate yourself:
I ask my friends what they want to do.
Always
Sometimes
Rarely
I talk about my own interests more than theirs.
Always
Sometimes
Rarely
03. Power Up
What is ONE "Magnet Skill" you will use today at recess/lunch to attract friends?
Write your plan here: ___________________________________________________________
Friendship Magnet Worksheet Reputation Audit // Project: MAGNET GRADE 7
The Reciprocity Magnet
Evaluating Social Pull vs. Social Repel
ID:
DATE:
01. Middle School "Magnet" Scan
Are you pulling friends in or pushing them away?
Validating feelings ("That makes total sense")
MAGNET
REPEL
Correcting people constantly on small details
MAGNET
REPEL
02. Finding the Overlap
Choose a peer. Find 3 shared interests for the Intersection .
My Interests
Their Interests
Intersection
03. High-Frequency Power Up
Magnet Question for Tomorrow:
Reputation-Audit_06.M // Grade 7 Single Page Layout
Shared Circle Counselor Guide Shared Circle
Session 7: Breaking Possessiveness
Grade 7TH
Architect's Goal
Students will tackle the middle school struggle of "Bestie Possessiveness" and "Clique Guarding." They will learn that open, flexible networks are stronger and more stable than closed, jealous pairs.
Key Concepts
Elastic Friendships: Relationships that stretch to include others without breaking.Jealousy vs. Protection: Distinguishing between caring for a friend and controlling them.Open Circles: The social brand of a person who welcomes "outsiders" into the group.
Resources
Slides: Shared Circle
Friendship Network Worksheet
The Build Plan
01
The Hook: The Rubber Band (5 mins)
Use a rubber band. Show how it can hold multiple pencils. If you try to wrap it too tight around just one, it loses its "spring" or snaps.
02
Discussion: "Left Out" Anxiety (10 mins)
Discuss the fear: "If they play with someone else, they'll like them more than me." Challenge the 1-to-1 friendship myth.
03
Activity: Network Mapping (20 mins)
Students map their "Friendship Network." Branches represent friends; twigs represent *their* other friends. Visualizing the social ecosystem.
04
Scenario Practice: The Trio (10 mins)
Practice "Three-Way Play." How to let a third person join a 1-on-1 talk without being inclusive.
Shared Circle Slides Module 07
Shared Circle
Breaking the Clique Culture
Cage or Circle?
The Cage
"You can't talk to them. You're MY friend."
The Circle
"I'm your friend, and I'm cool with your other friends too."
Friendship Elasticity
Network_Stability
When you try to Control a friend, you build a wall around yourself.
"Jealousy is a Repel Mode behavior. It tells people you don't trust them."
ME
F1
F2
F3
The Trio Test
"You're talking to your bestie. Someone you both know walks up and stands there awkwardly."
Repel Mode
Turn your back, lower your voice, or ignore them.
Magnet Mode
Step back to open the circle and say:
Friendship Network Worksheet Project: SHARED_CIRCLE // Network Mapping Grade 7
The Friendship Network
Mapping My Social Ecosystem
ID:
DATE:
"A cliquey friendship is a cage. A healthy friendship is a network."
01. Map Your Social Ecosystem
ME
Friend A
Twig 1
Twig 2
Friend B
Twig 1
Twig 2
Friend C
Twig 1
Twig 2
Group X
Twig 1
Twig 2
Friends in top boxes. THEIR other friends/interests in twigs.
02. The Flexibility Check
How do you react when your friend posts a story hanging out with someone new?
JEALOUS
ANXIOUS
NEUTRAL
SUPPORTIVE
Internal Script (My Re-calibration):
Ecosystem_Mapping_v1 // Grade 7 Social Blueprint Systems
Master Build Slides Module 08
Master Build
Graduation: Senior Social Architect
Architect's Toolkit Review
Social Brand
Signal Monitoring & Impact
Power Brake
The 3-Beat Reputation Gap
Recovery
Neutralize & Logic Rebuild
Open Network
Breaking Clique Possessiveness
Master Challenge
"You walk into a lunch group that is roasting someone you're friends with. You're feeling anxious (Level 3), and your friend looks at you for support. What is the Master Architect move?"
Show your blueprint in action!
(Scans → Brakes → Recovery → Reciprocity)
Master Build Counselor Guide Master Build
Session 8: Graduation & Synthesis
Grade 7TH
Architect's Goal
Students will demonstrate mastery by applying all 7 previous modules (Signals, Brakes, Scans, Scaling, Repair, Reciprocity, Flexibility) to high-stakes 7th-grade role-play challenges.
Key Concepts
Skill Integration: Combining multiple social tools at once.Brand Permanence: Consistency is what builds the brand long-term.The Master Blueprint: Owning your reputation and social success.
Resources
Slides: Master Build
Social Architect Graduation Cards
The Build Plan
01
The Tool Recall (10 mins)
Quick-fire review. Call out a social tool (e.g., "The 3-Beat Gap") and students must explain what it prevents (e.g., "Digital Regret").
02
Activity: The Master Challenge (25 mins)
Present a multi-layer scenario: "You hear a rumor about your bestie. They are currently ignoring your texts. You walk into the gym and see them laughing with someone else." Use ALL the skills to navigate.
03
Graduation & Brand Reveal (10 mins)
Hand out cards. Each student shares their "New Slogan" based on the changes they've made over 8 weeks.
