Brand Builder Lesson PlanBrand Builder Lesson Plan • Grades 11–12 Duration 30 Mins Objective Students will learn to articulate their unique strengths and draft a concise personal brand statement using a structured template, culminating in peer feedback to refine their messaging. Why It Matters Developing a clear personal brand fosters self-awareness, communication skills, and future readiness—key SEL competencies for postsecondary and career success. Preparation Review Tell Your Story Slides for examples. Preview Brand Template Worksheet. Study Statement Criteria Rubric. Prep Time 5 Minutes Instructional Flow 5 Brand Examples Slide Deck Guided Discussion Project the Tell Your Story Slides. Showcase 2–3 sample personal brand statements highlighting different strengths (e.g., creativity, leadership). Facilitate a brief discussion: What makes each statement clear and engaging? Emphasize how each statement reflects the author’s unique SEL strengths. 5 Template Walk Direct Instruction & Modeling Distribute the Brand Template Worksheet. Walk students through each section: Strengths, Core Values, Audience, and Key Message. Model filling in one row using your own example to demonstrate concise phrasing. Answer student questions about wording or structure. 10 Drafting Time Individual Work & Coaching Ask students to complete their personal brand statement on the worksheet. Encourage them to refer back to example slides and keep language specific and concise. Circulate to offer individual support and prompt deeper reflection on SEL strengths. 10 Peer Review Collaboration & Refinement Pair students and exchange drafts. Provide each pair with the Statement Criteria Rubric. Instruct partners to read each other’s statements aloud and use the rubric to give feedback on clarity, authenticity, and impact. Allow time for students to revise their statements based on peer input.
Tell Your Story SlidesPersonal Branding Tell Your Story Crafting Your Personal Brand Statement TEACHER NOTES: Welcome everyone! Introduce the slide deck as a kickoff to crafting personal brand statements. Explain that “Tell Your Story” showcases examples and prompts to inspire clear, authentic messaging. Learning Objectives 01 Understand the key elements of a personal brand statement. 02 Identify and articulate your unique strengths. 03 Draft a concise, impactful statement. TEACHER NOTES: Read aloud the objectives and connect them to SEL skills. Emphasize that self-awareness and communication are key to future success. Brand Statement Examples “I am a creative problem-solver who brings people together to build innovative solutions.” “As a dedicated leader, I empower teams to achieve goals with empathy and strategic thinking.” “I leverage analytical skills to drive data-informed decisions that foster growth.” TEACHER NOTES: Present each example and ask students to note which strengths stand out. Point out differences in tone and focus. Discussion Prompts What makes each statement clear and engaging? Which elements highlight the author’s SEL strengths? How do these statements reflect the author’s values? TEACHER NOTES: Facilitate a quick class discussion using these prompts. Encourage students to cite specific words or structure that make statements effective. Key Takeaways Clarity Use straightforward language Authenticity Reflect your true strengths Conciseness Keep it under one sentence TEACHER NOTES: Summarize key lessons from the examples and discussion. Emphasize that clarity, authenticity, and conciseness are non-negotiable. Guiding Questions ? What are your core strengths and values? ? Who is your primary audience? ? What key message do you want to convey? TEACHER NOTES: Introduce these guiding questions to support students during drafting. Remind them to refer back here if they get stuck.
Brand Template WorksheetBrand Template Drafting Your Professional Narrative Name: Date: Use this template to identify your strengths, values, and audience, then draft a concise personal brand statement. Refer to the Tell Your Story Slides for examples and guiding questions. 1 Strengths What are 2–3 of your top strengths? (e.g., creativity, empathy, analytical thinking) 2 Core Values Which values guide your work and interactions? (e.g., integrity, growth, collaboration) 3 Audience Who is your primary audience? (e.g., future employer, college admissions, team members) 4 Key Message In one phrase, what main message do you want to convey? (e.g., empowering teams) 5 Draft Personal Brand Statement Combine your strengths, values, and audience focus into one concise sentence. Aim for clarity, authenticity, and impact. Reference: Clarity • Authenticity • Conciseness
Statement Criteria RubricStatement Criteria Personal Brand Assessment Rubric This rubric guides peer feedback and instructor assessment of personal brand statements. Each criterion is scored on a 1–3 scale: 3 = Excellent, 2 = Proficient, 1 = Needs Improvement. CriteriaExcellent (3)Proficient (2)Needs Improvement (1)Clarity How easy is the message to understand? | Message is crystal clear and immediately understandable. Uses precise, concrete language with no ambiguity. | Generally clear overall, with one minor ambiguous phrase. Language conveys intent but may need slight refinement. | Statement is confusing or vague. Key ideas are lost in unclear wording. | | Authenticity Does it reflect the author's true self? | Statement feels deeply personal and genuine. Clearly reflects the author’s unique strengths and values. | Shows elements of voice but lacks depth in places. Some generic language remains. | Relies on clichés or generic phrases. Lacks personal connection to stated strengths/values. | | Conciseness Is it succinct and impactful? | Succinctly phrased in a single, impactful sentence. No redundant or filler words. | One sentence with minor extra words that don’t detract. Could tighten phrasing for greater impact. | Wordy or runs beyond one sentence. Contains unnecessary detail that clouds the main message. | | Audience Alignment Is the tone right for the reader? | Directly targets the specified audience with appropriate tone. Demonstrates clear understanding of audience needs. | Mentions audience but tone/focus is only somewhat aligned. Could better tailor wording to audience.
