Retail Foundations Slides RETAIL-101
RETAIL REVOLUTION SEQUENCE
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The World of Retail Business
Foundations, supply chains, store operations, and the visual strategies driving modern commerce.
Business Administration & Entrepreneurship
GRADES 10-11
Foundational Core
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What Exactly is Retail?
At its core, retail is the final transaction process where goods or services are sold directly to consumers 📝 Blank 1.
This transaction is strictly for their own personal, non-commercial 📝 Blank 2 use.
The Key Role
The primary purpose of a retailer is to serve as the final link 📝 Blank 3 in the product distribution supply chain.
Retailers add value through time, place, selection, and convenience.
Retail Revolution Unit
Industry Language
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Core Retail Vocabulary
1. Supply Chain 📝 Vocab 1
The entire network of entities, assets, and logistics involved in moving a product from its initial creation to the final customer.
2. Manufacturer 📝 Vocab 2
The producer or factory that takes raw materials and assembles them into completed consumer goods.
3. Wholesaler 📝 Vocab 3
An intermediary business that buys huge quantities from factories and resells smaller bulk lots to retail stores.
4. Consumer Reference Term
The final individual who purchases the finished product for their own personal consumption or daily use.
These core terms are used across all operations and business layouts.
Retail Revolution Unit
Economic Impact
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Three Pillars of Retail Impact
GDP Indicator 📝 Blank 6
Provides the ultimate scoreboard tracking nation-wide consumer spending.
Major Employer 📝 Blank 7
Serves as the massive job pool driving careers and first-job options.
Access & Flow
Solves the "last mile" logistics so products gather conveniently under one roof.
Let's deep dive into each pillar for a detailed look!
Retail Revolution Unit
Pillar 1 Deep Dive
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What is GDP?
The Economic
Thermometer
Gross Domestic Product (GDP) is the total dollar value of all finished goods and services produced inside a country in a single year.
Why Retail Dictates GDP
70% Spending: Consumer spending drives roughly 70% of major economies. Retail is the primary channel for that spending.A Vital Indicator: If retail sales drop, economists know consumer confidence is low. If sales surge, the economy is thriving.
Retail sales act as a real-time health tracker for our local neighborhoods.
Retail Revolution Unit
Pillar 2 Deep Dive
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Employment Hub
A Massive
Career Machine
Retail is the largest private sector employer in many countries. One in four jobs is tied directly or indirectly to retail!
More than Barcode Scanners
The Gateway: Provides critical "first jobs" for high schoolers to learn cash management and customer service.Professional Paths: Back-end professional paths include supply chain analysts, visual designers, buying agents, and app developers.
Retail offers robust corporate and entrepreneurial leadership paths.
Retail Revolution Unit
Where We Shop
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Physical Stores
Brick-and-Mortar
🛍️ Touch, inspect, and try items
🤝 Get immediate face-to-face help
⚡ Take products home instantly
Online Stores
E-Commerce
📱 Shop 24/7 on your smartphone
📦 See millions of different options
🚚 Delivered directly to your door
Both channels are crucial in the modern retail revolution.
Retail Revolution Unit
Pillar 3 Deep Dive
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The Logistics Miracle
Product Access
& Consumer Flow
Imagine if you had to visit a farm in Idaho for potatoes, a factory in Asia for a shirt, and a lab in California for a phone.
Solving the "Last Mile"
Central Locations: Retailers coordinate bulk logistics to gather items under one roof for convenient physical browsing.Assortment Value: By curating assortments of complementary goods, they create massive convenience value.
Retail bridges the physical distance between creators and end users.
Retail Revolution Unit
Product Pipeline
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The Traditional Supply Chain Flow
1
Manufacturer
Produces goods in bulk lots.
2
Wholesaler
Stores & distributes smaller batches.
3
Retailer 📝 Blank 4
Exhibits, stocks, & breaks product bulk.
4
Consumer 📝 Blank 5
Buys individual pieces for use.
Without wholesalers and retailers, consumers would have to buy directly from factories.
Retail Revolution Unit
Operational Roles
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Who Does What?
THE CREATOR
Manufacturers
They focus on product design, engineering quality, material procurement, and scaling production lines. They rarely sell directly to shoppers.
THE MIDDLEMAN
Distributors / Wholesalers
They handle mass regional storage, bulk transportation logistics, and shipping. They reduce costs by managing high volumes of cargo.
THE STOREFRONT
Retailers
They focus on marketing, visual displays, in-store customer experiences, cash collection, product bundling, and convenient store spots.
Each step in the supply chain adds value and updates the product's final retail price.
Retail Revolution Unit
Class Video
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Supply Chain In Action
Let's view a case demonstration of modern warehousing, automated picking robots, and logistical routes.
Focus Point:
Identify how automation is speeding up shipping lead times.
Embedded media
Observe how raw items are packed and prepared for distribution.
Retail Revolution Unit
Storefront Tasks
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Behind the Scenes: Store Operations
Running a brick-and-mortar storefront goes far beyond standing at a cash register. Managers must synchronize three key systems:
1. Front-of-House
Checkout management, active customer service, cash audits, and housekeeping.
2. Back-of-House
Receiving inventory trucks, unboxing, labeling prices, and inventory stock audits.
3. Loss Prevention
Monitoring surveillance, tracking stock discrepancies, and training teams against theft.
A clean, organized front-of-house leads directly to higher sales.
Retail Revolution Unit
Stock Control
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Managing Inventory
Inventory is the lifeblood of a retail shop. If you stock too little, customers leave disappointed (Called a stockout 📝 Vocab 4). If you stock too much, your cash is tied up on shelves (Called deadstock 📝 Vocab 5).
Critical Inventory Risks
Shrinkage 📝 Vocab 6: Loss of inventory due to shoplifting, employee theft, damage, or errors.
Stock Turnover: How many times a store sells and replaces its inventory over a given calendar period.
Finding the perfect stock level is a constant math equation for retailers.
Retail Revolution Unit
Visual Science
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Visual Merchandising 📝 Vocab 7
The art and science of presenting products in a way that stimulates visual interest and prompts shoppers to purchase.
Every visual touchpoint—from store window backdrops, color lighting, custom signs, to shelf heights—is strategically planned.
Key Storefront Displays
Window Displays: Designed to capture street foot traffic and pull pedestrians through the doors.
Endcap 📝 Vocab 8: Premium display shelves placed at the end of store aisles to showcase new or high-margin products.
POP (Point-of-Purchase) 📝 Vocab 9: Shelves near checkout loaded with small, high-impulse accessories.
Eye-level is buy-level! Premium items are always placed exactly at average eye height.
Retail Revolution Unit
Layout Psychology
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Store Layout Aesthetics
Grid Layout 📝 Vocab 10
Used by: Supermarkets & Pharmacies
Straight parallel rows. Maximizes inventory space, makes navigation efficient, and helps shoppers locate goods fast.
Maze Layout 📝 Vocab 11
Used by: IKEA & Furniture Stores
A winding maze path (Fixed Loop). Gently forces customers to walk through every showroom, maximizing exposure to impulse goods.
Layout designs directly dictate how many minutes a shopper spends inside a store.
Retail Revolution Unit
Omnichannel
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The Omnichannel Blending 📝 Vocab 12
Modern consumers do not shop exclusively online or in person. They demand a unified, seamless brand experience across both channels.
This integration is called omnichannel retailing .
Omnichannel Examples
BOPIS: Buy Online, Pick Up In-Store (click-and-collect).In-Store Apps: Checking local aisle stock levels on a smartphone before walking in.Unified Carts: Adding a product on your phone, then checking out on your laptop.
Over 70% of shoppers compare prices on their phones while standing inside a physical store.
Retail Revolution Unit
Case Analysis 1
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Logistics & Supply Chain
Target's Stores-as-Hubs
Instead of shipping all online orders from massive, distant warehouses, Target uses its local storefront back rooms to pick and package orders.
Over 95% of Target's online orders are fulfilled directly by your local store!
Why This Solution Works
Saves Billions: Avoids building separate expensive warehouses.Faster Delivery: Local trucks and curb-side drive-up pack times are cut to hours, not days.Fresh Stock: Rapid inventory turnover keeps products fresh and avoids deadstock.
Target turned its physical storefronts into a massive, decentralized logistical network.
Retail Revolution Unit
Case Analysis 2
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Layout Psychology & Merchandising
IKEA's Fixed-Path Maze
IKEA's layout forces shoppers along a single, winding loop path through beautifully decorated showrooms rather than straight parallel aisles.
By exposing shoppers to nearly every single product in the store , they trigger incredibly high rates of impulse purchases.
Key Storefront Mechanics
Decompression Zone: Wide quiet entry where shoppers pick up yellow bags and adjust to the atmosphere.Bulla-Bulla Effect: Bins piled high with cheap accessories to create an illusion of extreme value.Cheap Cafe: Affordable hotdogs and sweets re-energize shoppers halfway through the winding path.
IKEA designed its entire layout around consumer psychology to maximize purchase sizes.
Retail Revolution Unit
Case Operational Math
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Target Case Solutions
Hub Logistics Saves Cash
Shipping a package locally from a neighborhood store to a nearby house is vastly cheaper than shipping it across multiple states.
Fulfillment Cost Comparison
Traditional Shipping Model (Expensive)
Large remote warehouse → Long distance flight → Regional sort center → Home delivery.
Average Cost: ~$12.00 per package
Stores-as-Hubs Model (Optimal)
Local store → Short delivery route (same-day postal truck or driveway drive-up pickup).
Average Cost: ~$4.00 per package (66% Cost Savings!)
By saving shipping costs, Target keeps retail margins high and product retail prices competitive.
Retail Revolution Unit
Case Layout Science
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IKEA's "Bulla-Bulla" & Flat-Pack Strategy
1. The "Bulla-Bulla" Effect
Stack cheap items (like $1 candles) in massive dump bins. This makes shoppers think "What a bargain!" and buy them instinctively.
2. Flat-Pack Storage
Furniture is packed completely flat in cardboard boxes. This savy space, fits more on warehouse shelves, and lets customers load boxes themselves.
Every square foot of IKEA is engineered around space efficiency and buy triggers.
Retail Revolution Unit
Inventory Calculation Guide
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Worksheet Scaffolding
How to Calculate Shrinkage
Let's solve the math for your worksheet step-by-step using round numbers.
The Sneaker Vault Example
1
Find what is missing:
$10,000 (Computer) - $9,500 (Physical Count) = $500 Missing
2
Find the shrinkage rate:
($500 Missing / $10,000 Recorded) × 100 = 5% Shrinkage Rate
Recorded inventory value comes from computer logs; actual inventory comes from physical stock count.
Retail Revolution Unit
Career Paths
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Careers in the Retail Ecosystem
1. Store Manager
Leads teams, manages storefront operations, and drives local sales.
2. Product Buyer
Finds bulk products, negotiates with factories, and curates merchandise.
3. Visual Designer
Creates displays, window backdrops, signs, and retail shelf setups.
4. Web Builder
Builds app shopping experiences, web codes, and online storefronts.
Retail provides diverse professional opportunities for business students.
Retail Revolution Unit
Interactive Debrief
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Class Discussion:
Spotting the Strategy
Next time you walk into a store, observe its design critically.
Can you spot the decompression zone immediately inside the door?
Are the items on the endcaps high-priced or premium items?
How easy is it to find the basic necessities (like milk or plain t-shirts)?
Ready? Complete your guided notes package for evaluation.
RETAIL REVOLUTION SEQUENCE
Retail Foundations Guided Notes RETAIL REVOLUTION SEQUENCE - LESSON 1
Retail Foundations
Guided Notes & Vocabulary Worksheet
Student Copy
Name: ________________________
Date: _________________
Period: ______
1. Understanding the Core Concept
Retail is the sale of goods or services directly to _______________________ for their own personal, _______________________ use.
The primary purpose of a retailer is to serve as the _______________________ in the product distribution supply chain.
2. The 3-Step Retail Flow
Fill in the missing roles in the retail transaction flow below:
1
Manufacturer
Creates goods in bulk quantities.
2
________________
Breaks bulk & makes goods accessible.
3
________________
Buys and uses the final products.
3. Economic Pillars & Operations
GDP Indicator: Healthy consumer spending signals a strong economy. Retail sales are measured closely to track overall _______________________ spending.Job Creation: Retail functions as the _______________________ private sector employer, providing millions of career paths.
Video Discussion Question
Based on the video, note one way that automated digital technology and physical store logistics are blending:
Unit 1: Business of Retail Foundations Handout Page 1 of 2
RETAIL REVOLUTION SEQUENCE - LESSON 1
Retail Systems & Merchandising
Core Concepts Fill-In-The-Blanks
Student Copy
4. Operational Vocabulary & Concepts
Use terms from the slide deck (supply chain, manufacturer, wholesaler, stockout, deadstock, shrinkage, merchandising, endcap, POP, grid, maze, omnichannel) to complete these sentences:
The network of logistics and entities moving a product to a customer is the ___________________________.
A factory or production plant assembling raw elements into goods is a ___________________________.
A merchant that buys massive bulk lots and resells smaller batches to stores is a ___________________________.
Running out of inventory and disappointing buyers leads to a ___________________________.
Storing too much unsold inventory that ties up valuable store cash creates ___________________________.
Stock loss from shoplifting, damage, or bookkeeping errors is known as ___________________________.
Retail Teacher Guide RETAIL REVOLUTION SEQUENCE - TEACHER RESOURCES
Teacher Guide & Key
Answer Keys, Lesson Delivery Plans & Calculations
Teacher Edition
1. Guided Notes Answer Key (Page 1 Solutions)
Guided Notes Blanks (Page 1)
• Section 1: "...sold directly to consumers / individuals for personal, non-commercial use."
• Section 1: "...serves as the final link / bridge in the supply chain."
• Section 2 Diagram: Step 2: Retailer , Step 3: End Consumer .
• Section 3 GDP: "...track overall consumer spending."
• Section 3 Employment: "...functions as the largest private sector employer."
2. Guided Notes 12-Vocabulary Check (Page 2 Solutions)
Answers for Sentences 1 through 12
1. supply chain
7. merchandising
2. manufacturer
8. endcap
3. wholesaler
9. POP
4. stockout
10. grid
5. deadstock
11. maze
6. shrinkage
12. omnichannel
Unit: Retail Revolution Teacher Guide Page 1 of 3
RETAIL REVOLUTION SEQUENCE - TEACHER RESOURCES
Operations & Case Solutions
Lesson 2 Answer Keys & Step-by-Step Math Calculations
Teacher Edition
3. Retail Giants Case Studies Answer Key
Target Case Solutions
Q1: The network that moves items from production to customer.
Q2: Avoids building separate expensive warehouses, uses closer local trucks, saves shipping miles.
Q3: Stockers must pick orders and pack boxes in busy corridors while managing in-store walk-in shoppers.
IKEA Case Solutions
Q1: Maze path forces exposure to every showroom, whereas grid aisles let shoppers bypass unnecessary items.
Q2: Encourages low-cost impulse shopping just before they finalize checkout.
Q3: Accept various. Boutique: open/clean layout for service. Bookstore: looping path to encourage discovery.
Retail Giants Case Studies RETAIL REVOLUTION - LESSON 2
Retail Giants Case Studies
Simplified Analysis: Target's "Stores-as-Hubs" Supply Chain
Student Copy
Name: ________________________
Date: _________________
Period: ______
Case Study 1: How Target Gets Products to Your Door
The Core Challenge: How does Target keep its shelves full of thousands of products? Target relies on a supply chain —the path products take from the factory floor to the final consumer.
Traditionally, products went from the manufacturer to massive central warehouses, and finally to stores. But the rise of online shopping changed everything. Instead of building expensive new warehouses, Target started using its "Stores-as-Hubs" strategy.
Today, over 95% of Target's online orders are packed and shipped directly from the back rooms of their local physical stores. This strategy keeps inventory moving fast, lowers shipping costs, and lets shoppers pick up online orders in the parking lot within hours.
The Target Flow: Manufacturer → Hub → Customer
1. Factory
Makes goods in bulk
2. Port / Warehouse
Sorts bulk shipments
3. Target Store
Serves walk-ins & ships online orders
4. Consumer
Buys in-store or gets doorstep shipping
Comprehension Questions:
1. What is a "supply chain" and whose doorstep is it designed to reach?
2. Why is Target's "Stores-as-Hubs" strategy cheaper than shipping everything from one giant warehouse far away?
3. What is one challenge store workers might face when a physical store is used to pack online shipments?
Unit 1: Storefront and Supply Chain Case Studies Page 1 of 2
RETAIL REVOLUTION - LESSON 2
Retail Giants Case Studies
Simplified Analysis: IKEA's "Fixed-Path" Store Layout
Student Copy
Case Study 2: IKEA's Store Layout Psychology
The Core Challenge: Have you ever wondered why you can't walk into IKEA and buy just one thing? IKEA uses a clever retail technique called visual merchandising —designing a store's layout to encourage shopping.
Most grocery stores use straight, open aisles so you can find milk and bread fast. IKEA does the opposite: they use a "Fixed-Path" maze layout . Shoppers are guided along a winding path through decorated bedrooms, kitchens, and living rooms.
Because you are guided through the whole store, you see thousands of small accessories and kitchen items you didn't plan on buying. This exposure triggers
Store Operations Worksheet RETAIL REVOLUTION - LESSON 2
Store Operations Worksheet
Simplified: Inventory Math & Visual Display Choices
Student Copy
Name: ________________________
Date: _________________
Period: ______
1. Store Inventory Math
In store business, managing stock loss is critical. Let's look at the numbers for a local shop, "The Sneaker Vault" .
The Shrinkage Formula
\[\text{Shrinkage Rate} = \left( \frac{\text{Recorded Value} - \text{Actual Value}}{\text{Recorded Value}} \right) \times 100\]
The Data: The Sneaker Vault's computer checkout system reports that they should have $10,000 worth of shoes in stock. However, when the manager counts the physical shoe boxes in the back room, they find only $9,500 worth of shoes actually remain.
A. Calculate total Shrinkage ($) and Shrinkage Rate (%):
1. How much stock value is missing? (subtract values):
$ ___________________
2. Divide missing value by $10,000 × 100:
____________________ %
B. List three common causes of "shrinkage" in a physical store:
1. _________________________________
2. _________________________________
3. _________________________________
2. Store Display Choices
Visual display design dictates how products are presented to encourage impulse buying. Read the challenge below and make your design choices.
The Challenge: You have been tasked with designing a prominent "Endcap" display shelf located right at the front entrance of the store to launch a new line of eco-friendly running shoes.
1. How would you design this shelf to catch a customer's eye? Name two physical things you would add (like a neon sign, cool lights, or creative shoe boxes):
2. Stores often place a small, high-profit accessory next to shoes. What companion product would you add to your display, and why?
Unit 1: Storefront and Supply Chain Operations Worksheet Page 1 of 1
Retail Giants Cases Answer Key RETAIL REVOLUTION - LESSON 2
Retail Giants Case Studies
Teacher Answer Key: Target's "Stores-as-Hubs" Supply Chain
Teacher Key
Subject: Business of Retail
Grade Level: Grades 10-11
Resource: Exemplar Solutions
Case Study 1: Target Operations Summary
Students analyzed Target's "Stores-as-Hubs" supply chain strategy. This key provides exemplar answers that reflect high-quality student responses for 10th and 11th-grade business concepts.
Comprehension Questions & Exemplar Answers:
1. What is a "supply chain" and whose doorstep is it designed to reach?
A supply chain is the entire network of businesses, warehouses, transportation, and logistics that moves a product from raw creation in a factory all the way to its destination. It is specifically designed to reach the final doorstep of the end consumer.
2. Why is Target's "Stores-as-Hubs" strategy cheaper than shipping everything from one giant warehouse far away?
It is cheaper because it leverages existing stores and local inventory, savying Target from spending billions building separate warehouses. Shipping locally reduces transit miles, utilizes local delivery couriers, and allows customers to use free drive-up parking lot pickup, eliminating packaging and shipping fees entirely.
3. What is one challenge store workers might face when a physical store is used to pack online shipments?
An operational challenge is labor division and space congestion. Store associates must push cart pickers through tight aisles and retrieve items from shelves at the same time walk-in retail customers are shopping. This can crowd aisles, cause inventory computer errors (BOPIS stockouts), and distract from customer service.
Unit 1: Storefront and Supply Chain Cases - TEACHER KEY Page 1 of 2
RETAIL REVOLUTION - LESSON 2
Retail Giants Case Studies
Teacher Answer Key: IKEA's "Fixed-Path" Store Layout
Teacher Key
Case Study 2: IKEA Layout Operations Summary
Students analyzed IKEA's "Fixed-Path" maze layout and visual merchandising triggers. This key provides standard solutions for student evaluations.
Comprehension Questions & Exemplar Answers:
1. How does IKEA's "Fixed-Path" maze layout differ from a standard grocery store aisle layout?
A standard grocery store uses a Grid Layout where parallel aisles let shoppers navigate quickly to specific sections. IKEA’s Fixed-Path Loop Layout has only one winding path that guides shoppers through every single showroom in a specific sequence, forcing exposure to nearly 100% of the inventory.
Retail Pitch Project Guide RETAIL REVOLUTION - CULMINATING PROJECT
The Retail Pitch Guide
Design & Pitch Your Own Retail Storefront Concept
Team Packet
Team Members: __________________________________________
Target Launch Date: ________
1. The Mission: Become Retail Founders
Working in teams of 2-3, you will conceptualize and design a new, unique brick-and-mortar or omnichannel retail business. Your team will pitch your concept to a panel of "investors" (your teacher and classmates) to win launch funding.
Phase 1: Defining Your Store & Brand
Work through these core brand choices as a team:
A. Store Name & Brand Logo Idea:
B. Target Customer Demographics (Age, Income, Hobbies):
C. Core Product Category & Three Flagship Items (Include estimated retail prices):
D. Retail format & Operations Strategy:
Check which model you will prioritize and briefly defend why it fits your products:
Brick-and-Mortar
E-Commerce Only
Full Omnichannel
Retail Revolution PBL Guide & Workspace Page 1 of 2
RETAIL REVOLUTION - CULMINATING PROJECT
Store Design & Pitch
Floor Layout Sketching & Presentation Checklist
Team Packet
Phase 2: Visual Storefront & Floor Layout
How will customer traffic flow through your physical store? Draw a rough blueprint, indicating where you'll place key elements (Entrance Decompression Zone, Main Counter/POS, Premium Endcaps, or High-Value Aisles).
Store Layout Blueprint Grid (Hand-draw here)
[MAIN ENTRANCE SIDE] [BACK STORAGE AREA]
Phase 3: Crafting the Perfect Pitch
Your presentation slide deck must last 3 minutes and answer these essential investor questions:
1. The Hook (30s)
What is the problem or missing market gap in our area? Why is your store the solution?
2. The Economics (60s)
How much does each product cost to make, and what is your retail markup percentage?
3. Layout & Vibes (60s)
Describe your physical storefront and visual merchandising strategy to drive impulse sales.
4. The Call-to-Action (30s)
How much seed capital are you asking for, and what will you use it for immediately?
Retail Revolution PBL Guide & Workspace Page 2 of 2
Retail Pitch Presentation Slides PITCH-DAY
RETAIL REVOLUTION SEQUENCE
LESSON 3 / SLIDE 1
The Retail Investor Pitch
Step into the boardroom. Learn how to package your brand, design your layouts, and pitch to capture investment.
Business Administration & Entrepreneurship
GRADES 10-11
PBL Pitch Structure
LESSON 3 / SLIDE 2
The Four Core Deliverables
1
The Hook
Identify a clear retail demand or gap in your community. Why does your shop need to exist?
2
The Model
Explain your format (Brick-and-Mortar, E-Commerce, or Omnichannel) and showcase your initial inventory pricing.
3
The Layout
Present your floor plan blueprint and visual merchandising ideas designed to drive high-margin impulse sales.
4
The Call
Request a specific funding amount from investors and define exactly how you'll deploy it to build your brand.
Total Presentation Time Limit: exactly 3 Minutes per team.
Retail Revolution Unit
Pitch Technique
LESSON 3 / SLIDE 3
How to Pitch Like a Pro
Investors invest in people just as much as products. Your attitude, confidence, and posture dictate how your proposal is received.
Avoid reading from slides word-for-word. Use your visual aids only to highlight key points, diagrams, and product imagery.
Investor Communication Rules
Eye Contact: Maintain eye contact with different panel investors throughout the room.
Shared Voice: Ensure every member of your founding team speaks for an equal amount of time.
Confidence & Pace: Speak clearly, control your breathing, and avoid rushing through important financial calculations.
Practice your transitions beforehand so your team speaks seamlessly.
Retail Revolution Unit
Investor Rubric
LESSON 3 / SLIDE 4
How You'll Be Evaluated
Brand Clarity
Did you identify a clear target customer profile and build a cohesive, memorable storefront name and logo?
Store Layout
Is your physical floor layout logical? Did you strategically design displays to drive impulse buying?
Retail Math
Are your financial calculations (wholesale cost, markup, and requested seed capital) realistic and fully justified?
Retail Unit Exit Tickets Cut Here: Lesson 1 Exit Ticket
RETAIL REVOLUTION
Exit Ticket: Retail Foundations
Lesson 1
Name: ________________________
Date: ________________________
1. In your own words, what is the primary role of a "Retailer" in the supply chain?
2. Which of the four retail models discussed (Brick-and-Mortar, E-Commerce, Omnichannel, Specialty) do you think is hardest for a new business to start? Why?
Cut Here: Lesson 2 Exit Ticket
RETAIL REVOLUTION
Exit Ticket: Storefront & Supply Chain
Lesson 2
Name: ________________________
Date: ________________________
1. What is retail "shrinkage", and why should store managers count physical boxes instead of just trusting computer systems?
2. Give one example of how IKEA uses "visual merchandising layout" to encourage customers to purchase items they didn't intend to buy:
RETAIL REVOLUTION
Exit Ticket: The Retail Pitch
Lesson 3
Name: ________________________
Date: ________________________
1. In an investor pitch, why is "The Hook" (explaining the target customer and market gap) placed at the very beginning instead of the financials?
2. Self-Reflection: What was the strongest aspect of your team's retail pitch, and what is one detail you would improve if you had more time?
