| [ N ] No |
| 5 | A store offers a payment plan for a big purchase. | Financing — Extending customer credit/terms for purchase. | [ N ] No |
| 6 | A salesperson explains the product to one customer in person. | Selling (Personal Selling) — Direct interpersonal sales, NOT advertising. | [ N ] No |
| 7 | A business buys theft insurance for its inventory. | Risk Taking (Risk Management) — Shielding against financial loss. | [ N ] No |
| 8 | A warehouse holds products until stores need them. | Storing (Warehousing) — Housing goods until required. | [ N ] No |
Key Misconception Alert: Advertising vs. Marketing: Students commonly mistake all marketing activities (or personal selling) for "advertising." Emphasize that advertising is specifically paid, non-personal promotion delivered through mass media. Remind them that marketing encompasses all 8 distinct business functions!
Teacher Answer Key • Unit 4 Page 1 of 2 • Flip for Product Exemplars & Poster Planner Key → Principles of Business Management
Part 3 Exemplar
Exemplar: "HydroTech Smart Sleeve"
| Marketing Activity | Exemplar Student Business Action (Look for concrete, realistic actions) |
|---|---|
| Buying | Purchasing rolls of recycled neoprene and waterproof smart zipper pulls from a certified eco-textile supplier. |
| Selling | Setting up an e-commerce TikTok shop demo and offering student campus ambassadors 10% commission. |
| Transporting | Contracting with a local courier to ship online orders in biodegradable mailers directly to customers. |
| Storing | Leasing a 50 sq. ft. climate-controlled micro-fulfillment unit with barcoded bins to organize inventory by size. |
| Financing | Securing a $2,500 youth entrepreneur microloan and integrating "Buy Now, Pay Later" (Klarna) at online checkout. |
| Researching | Conducting focus groups with 30 high school athletes to test sleeve grip, drop resistance, and pocket depths. |
| Risk taking | Purchasing general product liability insurance in case a bottle leaks onto an expensive laptop inside a backpack. |
| Grading & valuing | Assigning "Standard" vs. "Heavy-Duty" grades; pricing standard at $19.99 and heavy-duty at $27.99. |
Part 4
1. Main Customer: High school and college student-athletes (ages 14–22) who commute daily with tech and gym gear.
2. Customer Need / Problem Solved: Water condensation soaks school notebooks and electronics; existing sleeves lack secure pockets for student ID cards and locker keys.
3. Customer-Oriented vs. Sales-Oriented: A sales-oriented company focuses solely on closing transactions and quotas. A customer-oriented team solicits user feedback, offers a 60-day leak-proof replacement guarantee, and designs modular sizes based directly on student device measurements.
Bridge
Criteria: Must connect advertisement to the broader marketing plan
| Poster Element | Exemplar Content & Evaluation Focus |
|---|---|
| Product or service name | HydroTech Smart Insulated Bottle Sleeve |
| Target customer | Active student athletes and bus commuters who carry laptops & workout gear in one bag. |
| Main benefit (Why buy?) | Never suffer ruined notes or waterlogged laptop screens again—100% condensation containment. |
| Slogan or catchy phrase | "Stay Hydrated, Keep Dry: Defense for Your Tech & Track." |
| Activity poster helps with | Selling (Promotion) — Generates awareness, informs customers, builds brand desire. |
| Activity poster will NOT do | Transporting / Storing — Posters cannot move or warehouse physical items; the logistics team and shipping carrier handle those. |
Teacher Answer Key • Unit 4 Page 2 of 2 • Ready for tomorrow's poster design studio Principles of Business Management
