Viral Waves Slides Marketing Sprint • Day 1
Project: Six Seven Trend
Cracking the Teen Trend Code
How culture moves at the speed of social feeds—and how top marketing teams turn viral slang into real-world hype.
Analyze Trends
Anatomy of a viral wave
Trendjacking
Brands joining culture
Ideate 5 Concepts
Six Seven product blitz
Trend Mechanics
What Makes a Trend Explode?
1. The Spark
A meme, soundbite, game, or phrase catches fire inside peer groups on TikTok or YouTube.
Fast & Organic
2. Remix Culture
Teens repurpose the trend—making their own jokes, merch, and variations that spread like wildfire.
Shared Community Humor
3. Commercial Peak
Smart brands take notice and launch limited drops, snack flavors, or campaigns before the wave passes.
High Brand Value
Key Takeaway: Trends provide an instant shortcut to connect with youth audiences—if executed with authenticity.
Marketing Strategy
Trendjacking: Good vs. Cringe
Winning Trendjack
Feels natural to the product (e.g., fast food witty tweets, sneaker collaborations).
Understands the slang and jokes without sounding like a corporate textbook.
Moves quickly while the phrase is still fresh and exciting to teens.
Total Flop (Cringe)
Forces a meme where it doesn't fit (e.g., insurance ads misusing slang).
Takes months to approve, launching after the trend is already "dead."
Explains the joke inside the advertisement, destroying the humor.
Your goal today: Build a product concept that feels like something you and your friends would actually want.
Agency Brief
Your Mission: Six Seven Trend
The Client Scenario
You are a junior marketing strategist at a youth-focused branding agency. A major brand wants to launch an unforgettable teen product centered around the phrase "Six Seven."
Tone: High energy, creative, authentic, and fun!
Example Directions
Apparel "Six Seven Fresh" Sneaker drop
Beverage "Level Six Seven" sour energy drink
Gaming "Six Seven XP" limited in-game skin
Rule: Be silly, serious, or high-tech—there are zero bad ideas in brainstorming!
Step 1 • Action Time
10-Minute Ideation Blitz
5
Quantity First
Write down at least five distinct product concepts, slogan ideas, or campaign stunts.
⚡
Mix Categories
Try different industries: snacks, streetwear, video games, audio gear, or social apps.
🔥
Use The Phrase
Ensure "Six Seven" is prominently woven into the product name, slogan, or feature set.
Open Your Trend Storm Worksheet
Record all 5 concepts in the brainstorming matrix now.
Timer: 10:00
Step 2 • Decision Time
Select Your Winning Concept
Teen Appeal
Would real students stop scrolling and talk about this product with friends?
Creative Spark
Is the idea original and fresh, or is it just another boring copycat?
Visual Potential
Can you easily sketch a bold logo, package mockup, or advertisement for it tomorrow?
Circle Your Champion Idea!
Explain your selection on the worksheet before wrapping up Day 1.
Trend Storm Worksheet Marketing Sprint • Lesson 1 Marketing Challenge
Six Seven Trend Storm
Ideation Matrix & Trend Analysis
Name:
Date:
Class:
A
Trend Decoding: Understanding the Wave
In your own words, what is a viral trend, and why do phrases like “Six Seven” capture the attention of teenagers online?
B
Step 1: Ideation Blitz (5–10 Minutes)
Write at least 5 creative product, slogan, or ad ideas.
01
Product / Concept Name
Slogan or "Six Seven" Hook
02
Product / Concept Name
Slogan or "Six Seven" Hook
03
Product / Concept Name
Slogan or "Six Seven" Hook
04
Product / Concept Name
Slogan or "Six Seven" Hook
05
Product / Concept Name
Slogan or "Six Seven" Hook
C
Step 2: Choose Your Best Idea
Circle the winning idea above!
Selected Concept Number
Why would this idea work best for a company? (Business Connection)
Tip: Be as creative as possible — think like a real youth marketer! Next: Lesson 2 • Campaign Blueprint & Visuals
Campaign Craft Slides Marketing Sprint • Day 2
Project: Six Seven Trend
Building Your Campaign Blueprint
Taking your chosen Six Seven idea from a raw brainstorm to a fully realized brand with a killer tagline, story, and visual ad mockup.
01
Product Name
02
Slogan / Tagline
03
Trend Connection
04
Visual Mockup
Project Checklist
Step 3: The 4 Campaign Pillars
1
Product Name
What is your product called? Make it distinct, memorable, and unmistakably tied to the Six Seven phenomenon.
2
Slogan or Tagline
A short, rhythmic phrase that sticks in your head. Think Nike's "Just Do It" or McDonald's "I'm Lovin' It."
3
Description & Connection
A few sentences explaining why this product exists and how it cleverly connects to the Six Seven trend.
4
Visual Ad / Mockup
Draw a sketch, draft a social media ad, or design a logo mockup showcasing the product's look and feel.
Today's packet provides dedicated spaces for all 4 pillars.
Copywriting Playbook
Catchy Names & Slogans
Formula for Product Names
Trend + Descriptor: "Six Seven Hydro," "Six Seven Glitch"
Action Verb + Trend: "Drop Six Seven," "Pulse Six Seven"
Tier / Level: "Level Six Seven," "Six Seven Pro"
Formula for Taglines
Rhyme or Rhythm: "Seven Days, Six Ways to Win."
Bold Command: "Never Stop at Five. Hit Six Seven."
Youth Slang Twist: "Certified Six Seven Energy."
Pro Tip: Say your slogan out loud three times. If it sounds clunky or hard to say, simplify it!
Rubric Focus (5 Points)
The Trend Connection Story
Your product description cannot just say "it has Six Seven in the name." You must explain the connection:
1. Cultural Hook
How does the item reflect the meme, humor, or aesthetic of Six Seven?
2. Teen Lifestyle
When and where will teenagers use it? (School, gaming, gym, hangouts?)
3. Brand Value
Why does launching this item make business sense for the company?
Rubric Reminder: Demonstrating both Trend Understanding and Business Connection is worth 10 of your 25 project points!
Campaign Blueprint Activity Marketing Sprint • Lesson 2 Step 3: Campaign Blueprint (Page 1 of 2)
Six Seven Campaign Profile
Brand Identity, Slogan & Trend Connection Strategy
Name:
Date:
Class:
1 Product Name
What is your product called? Must tie into the Six Seven concept.
2 Slogan or Tagline
A short, catchy phrase that sticks in teen consumers' minds.
3 Description & Trend Connection (Rubric: 10 Pts)
Understanding of Trends + Business Value
Write a detailed paragraph explaining: (1) What this product does, (2) How it specifically connects to the “Six Seven” trend, and (3) Why companies can profit by releasing it to teens right now.
4 Market Profile & Appeal Factors
Target Age / Subculture
Primary Launch Platform
Price Point or Tier
Why will this appeal to teens rather than adults?
Turn over to Page 2 to sketch your visual advertisement or product mockup. Page 1 of 2
Marketing Sprint • Lesson 2 Step 3: Visual Creative Studio (Page 2 of 2)
Visual Ad & Product Mockup
Social Media Ad, Packaging Sketch, or Print Billboard
Product Title: ________________________
Creative Drawing Area
Include product shape, colors, logo, and "Six Seven" branding
Feature Callout #1
Feature Callout #2
Promotional Sticker / Deal
Project Completion Checklist (Before Day 3 Showcase)
Check all 4 when ready
1. Product Name
2. Catchy Slogan
3. Description
4. Visual Mockup
Tip: Ready your visual mockup to hold up during your 60-second pitch in Lesson 3. Page 2 of 2
Pitch Perfect Slides Marketing Sprint • Day 3
Project: Six Seven Trend
The Pitch Showcase
Step into the boardroom. Pitch your Six Seven campaign with conviction, show off your visual mockup, and evaluate peer brands.
60-Second Pitch
Structure your story
Peer Feedback
Constructive critique
25-Point Rubric
Assessment criteria
Pitch Architecture
Anatomy of a 60-Second Agency Pitch
00–15s
1. The Hook
Grab attention with a relatable teen problem or an energetic phrase.
"Tired of boring snacks?"
15–30s
2. The Name & Tagline
Announce your product name loudly and deliver your catchy tagline.
Product + Tagline
30–45s
3. Trend Connection
Explain exactly why the Six Seven trend makes this product a guaranteed hit.
Business Logic
45–60s
4. The Visual Reveal
Hold up your visual mockup, point out key features, and give a call to action.
Show Mockup Page 2
Keep it brisk! Marketers know that brevity and punchiness win deals.
Speaker Secrets
Own the Stage: 4 Speaker Rules
Project Your Voice
Speak to the back row. Avoid whispering or mumbling into your paper.
Scan the Audience
Look up every few seconds. Make eye contact with your classmates.
Bring Real Energy
If you sound excited about your Six Seven product, your audience will be too!
High-Chest Visual Hold
Hold your visual mockup at chest height so everyone can clearly see your ad.
Presentation & Completion is worth 5 points on your rubric—neatness and effort shine through!
Agency Audience Protocol
Audience & Peer Review Norms
Total Focus
Pens down, eyes on the presenter, and absolute respect for each creative pitch.
Capture Feedback
Use the Peer Review table on your rubric sheet to record 1 star (glow) and 1 tip (grow).
Thoughtful Questions
Ask questions like a real brand investor: "How will you price this?" or "Where will teens buy it?"
Great agencies thrive on honest, uplifting peer collaboration.
Grading Scale
How You're Graded: 25 Points
Criteria 1 5 pts
Showcase Rubric Assessment Marketing Sprint • Lesson 3 Evaluation & Showcase
Six Seven Grading Rubric
Marketing Challenge Performance Assessment (25 Points Total)
Name:
Date:
Class:
Criteria Excellent (Full) Good (Most) Needs Imp. Pts Understanding of Trends (5 Points)Clearly explains what a trend is and shows understanding of how “Six Seven” became popular. Explains what a trend is with some detail; mentions “Six Seven” but lacks depth. Minimal explanation of a trend; little or no connection to “Six Seven.” /5
|
| Business Connection (5 Points) | Gives clear, creative examples of how companies could use “Six Seven” in marketing. | Gives at least one example, although it is not very detailed or creative. | Limited or unclear ideas about how businesses could use trends. |
/5
|
| Creativity of Campaign (10 Points) | The campaign/product idea is very original, engaging, and strongly connects to “Six Seven.” | The idea is somewhat creative and connects to the “Six Seven” trend. | The idea shows little creativity or a weak connection to the trend. |
/10
|
| Presentation & Completion (5 Points) | Work is complete, neat, and shows strong effort (sketch, slogan, description all included). | The work is primarily complete and shows effort, but is missing one required element. | Work is incomplete or rushed; several elements are missing. |
/5
|
| Total Cumulative Project Score: | /25 |
Peer Speed-Review Log (Record Feedback for 2 Classmate Pitches)
1 Glow (Strength) • 1 Grow (Improvement)
Presenter: _______________________ Product: _______________________
🌟 Glow (What was awesome?):
💡 Grow (Marketing recommendation):
Presenter: _______________________ Product: _______________________
🌟 Glow (What was awesome?):
💡 Grow (Marketing recommendation):
Instructor Feedback & Commendations Evaluator Signature: _______________________
Turn in this sheet along with your Trend Storm Sheet and Campaign Blueprint for final grading. Project Complete
