Domain One Match WorksheetESB v.2 Cert Prep Domain 1: Part 1 of 2 Domain 1: The Entrepreneur & Business Concepts Score: / 27 Name: Date: Period: Directions: Match each vocabulary term in Column 1 with its ESB v.2 definition in Column 2. Write the matching uppercase letter in the blank box. Ans Column 1: Key Terms Column 2: Definitions 01.B2B A. An individual who aspires to start and run a successful business. 02.B2C B. Commercial transaction taking place between two companies rather than a consumer. 03.Balance Sheet C. A document that compares assets to liabilities plus owner's equity. 04.Business Opportunity D. Senior executive managing & overseeing all company financial activities. 05.Business Plan E. A fee paid to an employee for completing a task. 06.C Corporation F. The action of working with one or more people toward a common goal. 07.CEO G. Commercial transaction selling products/services directly to end users. 08.CFO H. Agreement between employee & company outlining obligations & terms. 09.Collaboration I. Top executive leader overseeing operations, resources, & strategic decisions. 10.Commission J. Standards of professional conduct professionals should uphold. 11.Compensation K. Situation analyzed to evaluate if starting a sustainable business is feasible. 12.Confidentiality Agmt. L. Non-cash compensations offered to employees in place/addition to salary. 13.Contract M. Characteristic of being able to tackle goals with courage & perseverance. 14.COO N. Signed agreement stating entity will not disclose agreed-upon information. 15.Copyright O. Using one's mind to solve a problem by considering various solutions. 16.Critical Thinking P. Allows company to pass income/losses through shareholders to decrease taxation. 17.Employee Q. Senior executive overseeing day-to-day administrative & operational functions. 18.Entrepreneur R. Document addressing the concept, customers, and capital for a business. 19.Equity S. An individual hired by a company and compensated for their work. 20.Ethical Practices T. Thinking about and planning for the future. 21.Forward-Thinking U. Payment amount provided to employees for the number of hours worked. 22.Founder V. Legal IP protection for print, music, film, & other creative works. 23.Franchise W. Believing that one can accomplish anything with hard work. 24.Grit X. The person that developed or created a company or organization. 25.Growth Mindset Y. A business that takes its name & traits from an existing chain. 26.Hourly Pay Z. A characteristic in which an individual acts to turn ideas into action. 27.Initiative AA. A monetary amount given to employees in return for their work. ESB v.2 Certification Preparation • Domain 1 Review Page 1 of 2 ESB v.2 Cert Prep Domain 1: Part 2 of 2 Domain 1: Structures, Operations & IP Score: / 27 Name: Date: Period: Directions: Match each vocabulary term in Column 1 with its ESB v.2 definition in Column 2. Write the matching uppercase letter in the blank box. Ans Column 1: Key Terms Column 2: Definitions 28.Innovation A. A new idea, product, or method. 29.Intellectual Property B. Early, low-cost offering with just enough features to test concept with real users. 30.Lean Canvas C. A legal method used to protect an invention for a limited time. 31.LLC D. Combines pass-through taxation with personal asset protection for owners. 32.MVP E. Fees paid for the use of a brand name or image. 33.Nonprofit F. A one-page document discussing key information commonly seen in a business plan. 34.Opp. Recognition G. The individuals that own the business. 35.Owner H. The way one approaches new ideas and ventures in their life. 36.Partners I. A type of business that has no owner and does not pay federal US taxes. 37.Patent J. Two or more individuals that share a business's financial responsibility. 38.Personal Agency K. Presentation given to investors providing brief overview of plan. 39.Piece Work L. One's ability to act to work toward achieving a goal. 40.Pitch Deck M. A creative work or invention to which an individual has rights. 41.Problem-Solving N. A type of compensation provided for the amount of work produced. 42.Resiliency O. One's ability to adapt to change, loss, and disappointment. 43.Risk P. A fixed payment amount provided to a full-time employee. 44.Risk Tolerance Q. Business structure with special tax advantage passing income/losses through shareholders. 45.Royalty Fees R. The process of coming up with solutions to solve a problem. 46.S Corporation S. Trusting one's self, goals, and progress. 47.Salary T. The possibility of something negative happening (loss of time/money). 48.Self-Reliance U. An individual with an interest in a business. 49.Small Business V. Structure with a single owner not shielded from any amount of liability. 50.Sole Proprietorship W. The level of willingness to lose time and money when starting a business. 51.Stakeholder X. An individual that owns at least one share in a corporation's stock. 52.Stockholder Y. Privately owned with fewer employees & revenue than larger-sized businesses. 53.Trade Secret Z. A practice used to protect brand names, logos, and business names. 54.Trademark AA. A practice to protect a process, practice, or formula from competitors. ESB v.2 Certification Preparation • Domain 1 Review Page 2 of 2
Domain One Match KeyTeacher Key Domain 1: Page 1 of 2 Domain 1 Match Key: Part 1 Part 1 Key • 27 / 27 Fast Grading Strip (Terms 1–27) 27 Pts 1 B 2 G 3 C 4 K 5 R 6 P 7 I 8 D 9 F 10 E 11 AA 12 N 13 H 14 Q 15 V 16 O 17 S 18 A 19 L 20 J 21 T 22 X 23 Y 24 M 25 W 26 U 27 Z Key Vocabulary Term Matched Definition B01. B2B [B] Commercial transaction between two companies rather than a consumer. G02. B2C [G] Commercial transaction selling products/services directly to end users. C03. Balance Sheet [C] A document that compares assets to liabilities plus owner's equity. K04. Business Opportunity [K] Situation analyzed to evaluate if starting a sustainable business is feasible. R05. Business Plan [R] Document addressing concept, customers, and capital for a business. P06. C Corporation [P] Allows company to pass income/losses through shareholders to decrease taxation. I07. CEO [I] Top executive leader overseeing operations, resources, & strategic decisions. D08. CFO [D] Senior executive managing & overseeing all company financial activities. F09. Collaboration [F] The action of working with one or more people toward a common goal. E10. Commission [E] A fee paid to an employee for completing a task. AA11. Compensation [AA] A monetary amount given to employees in return for their work. N12. Confidentiality [N] Signed agreement stating entity will not disclose agreed-upon information. H13. Contract [H] Agreement between employee & company outlining obligations & terms. Q14. COO [Q] Senior executive overseeing day-to-day administrative & operational functions. V15. Copyright [V] Legal IP protection for print, music, film, & other creative works. O16. Critical Thinking [O] Using one's mind to solve a problem by considering various solutions. S17. Employee [S] An individual hired by a company and compensated for their work. A18. Entrepreneur [A] An individual who aspires to start and run a successful business. L19. Equity [L] Non-cash compensations offered to employees in place/addition to salary. J20. Ethical Practices [J] Standards of professional conduct professionals should uphold. T21. Forward-Thinking [T] Thinking about and planning for the future. X22. Founder [X] The person that developed or created a company or organization. Y23. Franchise [Y] A business that takes its name & traits from an existing chain. M24. Grit [M] Characteristic of being able to tackle goals with courage & perseverance. W25. Growth Mindset [W] Believing that one can accomplish anything with hard work. U26. Hourly Pay [U] Payment amount provided to employees for the number of hours worked. Z27. Initiative [Z] A characteristic in which an individual acts to turn ideas into action. Official Teacher Resource • Domain 1 Solutions Page 1 of 2 Teacher Key Domain 1: Page 2 of 2 Domain 1 Match Key: Part 2 Part 2 Key • 27 / 27 Fast Grading Strip (Terms 28–54) 27 Pts 28 A 29 M 30 F 31 D 32 B 33 I 34 H 35 G 36 J 37 C 38 L 39 N 40 K 41 R 42 O 43 T 44 W 45 E 46 Q 47 P 48 S 49 Y 50 V 51 U 52 X 53 AA 54 Z Key Vocabulary Term Matched Definition A28. Innovation [A] A new idea, product, or method. M29. Intellectual Prop. [M] A creative work or invention to which an individual has rights. F30. Lean Canvas [F] One-page document discussing key information seen in a business plan. D31. LLC [D] Combines pass-through taxation with personal asset protection for owners. B32. MVP [B] Early, low-cost offering with just enough features to test with real users. I33. Nonprofit [I] A type of business that has no owner and does not pay federal US taxes. H34. Opp. Recognition [H] The way one approaches new ideas and ventures in their life. G35. Owner [G] The individuals that own the business. J36. Partners [J] Two or more individuals that share a business's financial responsibility. C37. Patent [C] A legal method used to protect an invention for a limited time. L38. Personal Agency [L] One's ability to act to work toward achieving a goal. N39. Piece Work [N] A type of compensation provided for the amount of work produced. K40. Pitch Deck [K] Presentation to investors providing overview of plan to earn a meeting. R41. Problem-Solving [R] The process of coming up with solutions to solve a problem. O42. Resiliency [O] One's ability to adapt to change, loss, and disappointment. T43. Risk [T] The possibility of something negative happening (loss of time/money). W44. Risk Tolerance [W] The level of willingness to lose time and money when starting a business. E45. Royalty Fees [E] Fees paid for the use of a brand name or image. Q46. S Corporation [Q] Business structure with special tax advantage passing income through shareholders. P47. Salary [P] A fixed payment amount provided to a full-time employee. S48. Self-Reliance [S] Trusting one's self, goals, and progress. Y49. Small Business [Y] Privately owned with fewer employees & revenue than larger businesses. V50. Sole Proprietorship [V] Structure with a single owner not shielded from any liability. U51. Stakeholder [U] An individual with an interest in a business. X52. Stockholder [X] An individual that owns at least one share in a corporation's stock. AA53. Trade Secret [AA] Practice protecting formulas, processes, or practices from competitors. Z54. Trademark [Z] A practice used to protect brand names, logos, and business names. Official Teacher Resource • Domain 1 Solutions Page 2 of 2
ESB Marketing Match WorksheetESB v.2 Cert Prep Domain 2: Marketing and Sales Marketing & Sales Match Score: / 17 Name: Date: Period: Directions: Match each vocabulary term in Column 1 with its correct definition in Column 2. Write the matching uppercase letter in the blank box. Ans Column 1: Key Terms Column 2: Definitions 01.Acquisition Costs A. The total cost of acquiring a new customer. 02.Asset B. Goods a business owns with the purpose of selling. 03.Brand Recognition C. Cost incurred by a business. 04.Budget D. A persuasive speech prepared to entice a potential customer to purchase. 05.Customer E. The level of familiarity one has with a brand. 06.Customer Acquisition Cost F. A planning tool used to document strengths, weaknesses, opportunities, & threats. 07.Customer Retention G. An individual or business that purchases goods and services from a business. 08.Inventory H. How a business sells its products and services to the end customer. 09.Marketing I. A tangible item a business owns. 10.Marketing Plan J. The group of customers a company chooses to market its products and services. 11.Primary Data K. Activities or strategies employed by a business to retain existing customers. 12.Sales Channel L. The amount of money a business plans on spending during a given period. 13.Sales Pitch M. First-hand research like surveys, interviews, and statistical data. 14.Secondary Data N. A promise of value that a company makes about their product or service. 15.SWOT Analysis O. A written plan that outlines a company's marketing strategies. 16.Target Market P. Data that may contain personal bias like newsletters and academic journals. 17.Value Proposition Q. Communication between businesses & customers promoting services/goods. Quick ESB Review: Know the distinction between CAC (acquisition cost) vs. ongoing retention strategies! ESB v.2 • Domain 2 Assessment
Marketing Match Answer KeyTeacher Resource ESB v.2 • Domain 2: Marketing and Sales Marketing Match Answer Key Official Key • 17 / 17 Quick-Grade Key Strip (1 Pt Each) 17 Total Points 1 C 2 I 3 E 4 L 5 G 6 A 7 K 8 B 9 Q 10 O 11 M 12 H 13 D 14 P 15 F 16 J 17 N Key Vocabulary Term Matched Definition (ESB Exam Standard) C 01.Acquisition Costs [C] Cost incurred by a business. I 02.Asset [I] A tangible item a business owns. E 03.Brand Recognition [E] The level of familiarity one has with a brand. L 04.Budget [L] The amount of money a business plans on spending during a given period. G 05.Customer [G] An individual or business that purchases goods and services from a business. A 06.Customer Acquisition Cost [A] The total cost of acquiring a new customer. K 07.Customer Retention [K] Activities or strategies employed by a business to retain existing customers. B 08.Inventory [B] Goods a business owns with the purpose of selling. Q 09.Marketing [Q] Communication between businesses & customers promoting services/goods. O 10.Marketing Plan [O] A written plan that outlines a company's marketing strategies. M 11.Primary Data [M] First-hand research like surveys, interviews, and statistical data. H 12.Sales Channel [H] How a business sells its products and services to the end customer. D 13.Sales Pitch [D] A persuasive speech prepared to entice a potential customer to purchase. P 14.Secondary Data [P] Data that may contain personal bias like newsletters and academic journals. F 15.SWOT Analysis [F] A planning tool to document strengths, weaknesses, opportunities, & threats. J 16.Target Market [J] The group of customers a company chooses to market its products and services. N 17.Value Proposition [N] A promise of value that makes a product or service attractive to customers. Common ESB v.2 Certification Distractors & Misconceptions: Acquisition Costs vs. CAC (#1 & #6): "Acquisition Costs" refers broadly to overall costs incurred by a business, whereas "CAC" calculates the exact expense to acquire one new customer. Primary vs. Secondary Data (#11 & #14): The ESB exam stresses that secondary data may contain personal bias (e.g., newsletters, articles), while primary data is direct first-hand research.
Domain Three Match WorksheetESB v.2 Cert Prep Domain 3: Business Operations Domain 3: Business Operations Score: / 5 Name: Date: Period: Directions: Match each vocabulary term in Column 1 with its official ESB v.2 definition in Column 2. Write the matching uppercase letter in the blank box beside each term. Ans Column 1: Key Terms Column 2: Definitions Distribution Channel A. The stage where a business's sales are high and continue to grow because their product or service is something customers want and continue to purchase. Product B. An intangible offering or skilled task performed for a customer, as opposed to a physical product. Product/Market Fit C. A method used to get a product from the manufacturer to the end-users. Prototype D. A tangible item. Service E. A preliminary product, commonly a product with minimum viability, from which to test and develop. Key Concept: Products are tangible items; services are intangible offerings/tasks performed for customers. ESB v.2 • Domain 3
Domain Three Match KeyTeacher Resource ESB v.2 • Domain 3: Business Operations Operations Match Answer Key Official Key • 5 / 5 Fast Grading Scan Strip (1 Pt Each = 5 Total Points) Domain 3 Core Solutions 01. Channel C 02. Product D 03. Fit A 04. Prototype E 05. Service B Key Vocabulary Term Matched ESB Definition C Distribution Channel [C] A method used to get a product from the manufacturer to the end-users. D Product [D] A tangible item. A Product/Market Fit [A] The stage where a business's sales are high and continue to grow because their product or service is something customers want and continue to purchase. E Prototype [E] A preliminary product, commonly a product with minimum viability, from which to test and develop. B Service [B] An intangible offering or skilled task performed for a customer, as opposed to a physical product. Domain 3 Key Distinction: Make sure students identify that Product is strictly defined as a tangible item (Item 02/D), while Service is defined as an intangible offering or skilled task (Item 05/B).
Domain Four Match WorksheetESB v.2 Cert Prep Domain 4: Financial Management Domain 4: Financial Management Score: / 20 Name: Date: Period: Directions: Match each vocabulary term in Column 1 with its correct definition in Column 2. Write the matching uppercase letter in the blank box. Ans Column 1: Key Terms Column 2: Definitions 01.Angel Investor A. Costs a business has that remain the same no matter the volume of production. 02.Bootstrapping B. A business owner that uses their own money to fund their business. 03.Break-Even Point C. U.S. government agency providing counseling, funding, and support to entrepreneurs. 04.Burn Rate D. The point where a business's revenue matches its expenses over a given period. 05.Chamber of Commerce E. Person/entity willing to provide funds with the hope of earning a return. 06.Crowdfunding F. A calculation used to measure a business's monthly cash flow. 07.Demographics G. Fluctuating costs that a business has depending on production. 08.Fixed Costs H. The method of sharing a start-up business online to pre-sell products. 09.Income Statement I. Charges calculated by adding the cost of production to the desired profit margin. 10.Investor J. A local agency with information on participating local businesses. 11.Liability K. The amount of money owed to an entity. 12.Operating Costs L. Statistical data that refers to particular groups within a population. 13.Price M. An investor who provides funding to a business for a stake in return. 14.Profit N. The amount of money charged for goods or services. 15.Revenue O. A financial statement detailing a business's revenue & expenses for a given period. 16.ROI P. A calculation used to make projections about a company's future performance. 17.Run Rate Q. The expenses incurred for running day-to-day tasks in a business. 18.Selling Price R. Financial calculation used to measure investment profitability relative to its cost. 19.Small Business Admin. S. The amount of financial gain from a business. 20.Variable Costs T. The number of sales and other income in a business for a given period. ESB Finance Key: Fixed costs remain constant regardless of production; variable costs scale directly with output. ESB v.2 • Domain 4 Assessment
Domain Four Match KeyTeacher Resource ESB v.2 • Domain 4: Financial Management Domain 4 Match Answer Key Official Key • 20 / 20 Fast Grading Key Strip (1 Pt Each = 20 Total Points) Domain 4 Complete Solutions 1 M 2 B 3 D 4 F 5 J 6 H 7 L 8 A 9 O 10 E 11 K 12 Q 13 N 14 S 15 T 16 R 17 P 18 I 19 C 20 G Key Vocabulary Term Matched Definition (ESB Exam Standard) M 01. Angel Investor [M] An investor who provides funding to a business for a stake in return. B 02. Bootstrapping [B] A business owner that uses their own money to fund their business. D 03. Break-Even Point [D] The point where a business's revenue matches its expenses over a given period. F 04. Burn Rate [F] A calculation used to measure a business's monthly cash flow. J 05. Chamber of Commerce [J] A local agency with information on participating local businesses. H 06. Crowdfunding [H] The method of sharing a start-up business online to pre-sell products. L 07. Demographics [L] Statistical data that refers to particular groups within a population. A 08. Fixed Costs [A] Costs a business has that remain the same no matter the volume of production. O 09. Income Statement [O] A financial statement detailing revenue & expenses for a given period. E 10. Investor [E] Person/entity willing to provide funds with the hope of earning a return. K 11. Liability [K] The amount of money owed to an entity. Q 12. Operating Costs [Q] The expenses incurred for running day-to-day tasks in a business. N 13. Price [N] The amount of money charged for goods or services. S 14. Profit [S] The amount of financial gain from a business. T 15. Revenue [T] The number of sales and other income in a business for a given period. R 16. ROI [R] Financial calculation measuring profitability of an investment relative to cost. P 17. Run Rate [P] A calculation used to make projections about future performance. I 18. Selling Price [I] Calculated by adding the cost of production to the desired profit margin. C 19. Small Business Admin. [C] U.S. government agency providing counseling, funding, and support. G 20. Variable Costs [G] Fluctuating costs that a business has depending on production. Domain 4 Distractor Alerts: Burn Rate vs. Run Rate (#4 & #17): Burn Rate measures historical/current negative monthly cash flow; Run Rate projects future annualized performance based on current data. Price vs. Selling Price (#13 & #18): "Price" is broadly the money charged; "Selling Price" specifically refers to cost of production plus profit margin.
