Fashion Business Idea Builder Worksheet
Fashion Merchandising
MY FASHION BUSINESS
Build the Idea
Name:
Class/Period:
Date:
Your Goal: Start a fashion business idea you can keep building throughout the course. You do not need every answer today. This is a first draft, and you may change it as you learn.
1 Choose a Business Direction
Check one type of fashion business to start. You may choose “Other” and create your own idea.
Clothing boutique Sneaker or footwear store Athletic or outdoor apparel Accessories, jewelry, or bags Resale / secondhand fashion Custom or personalized clothing Special-occasion clothing Other:
What interests you about this type of business?
2 Who Would Shop There?
A target customer is the group of people a business hopes to serve. Think about age, interests, needs, style, and budget.
Kids / tweens Teens / students College-age customers Adults / professionals Athletes / active customers Outdoor / adventure customers Fashion-focused shoppers Budget-conscious shoppers Customers seeking unique / custom items Customers who prefer resale / sustainable options
My target customer is… (describe the people you want to shop at your store)
One thing this customer wants or needs from a fashion store is…
Fashion Merchandising • Business Idea Builder Page 1 of 3
MY FASHION BUSINESS Part 2 • Products & Brand Identity
Name:
3 What Could Your Business Sell?
Choose a few possible products. You will narrow your choices later.
T-shirts / tops Jeans / pants Jewelry / accessories Hoodies / sweatshirts Dresses / special wear Resale / vintage items Athletic clothing Outdoor clothing Custom / personalized Shoes / sneakers Bags / backpacks Other:
List 2–4 products your business might sell:
4 Give Your Business a Working Identity
A working name is a temporary name to help you develop your idea. You can change it later.
Possible business name:
Choose three words that describe your business’s personality or style:
Trendy Affordable Classic Sporty Bold Relaxed / casual Luxury Eco-conscious Creative / unique Practical Youthful Other:
My three brand words are:
My business would appeal to customers because…
5 Choose One Product for the Product Journey
For the “From Fiber to Fashion” exploration, choose ONE product your business could sell. You are not choosing your entire inventory yet.
My business is considering selling this product:
This product fits my target customer because…
Fashion Merchandising • Business Idea Builder Page 2 of 3
MY FASHION BUSINESS Part 3 • From Concept to Customer
Name:
6 From Materials to Customer
Trace the product’s journey. Write a few words or a sentence for each stage. If unsure, make a reasonable guess.
| Stage / Prompt | My Notes |
|---|
| 1. Raw materials What fibers or materials might be used? | |
| 2. Fabric / materials prepared How do materials become fabric or product parts? | |
| 3. Design / product development Who decides style, features, size, or colors? | |
| 4. Manufacturing / quality Who makes the product? What might be checked? | |
| 5. Distribution How does the product get to a warehouse or store? | |
| 6. Retail / merchandising How might the store select, price, promote, or display it? | |
| 7. Customer Why would your target customer choose it? | |
7 Three Industry Roles
Choose three people or businesses that help move your product from idea to customer. Explain each contribution.
| Role / Person / Business | What They Do for My Product |
|---|
| Role 1: | |
| Role 2: | |
| Role 3: | |
8 One Retail Decision
Choose one decision your business would make to help sell this product.
Price What price range fits my customer?
Promotion Where could I tell customers about it?
Display How could I show it in-store or online?
My decision and why it fits my target customer:
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