Golden Arches Quiz
Film Comprehension Quiz • The Founder (2016)
Golden Arches Quiz
Score
_____ / 10
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Date:
Part 1: Multiple Choice
Circle the best answer for each question.
1. What product was Ray Kroc selling when he first met the McDonald brothers?
A) Ice cream makers
B) Multimixers (milkshake machines)
C) Commercial fryers
D) Cash registers
2. In which California city was the original McDonald's restaurant located?
A) Los Angeles
B) San Diego
C) San Bernardino
D) Sacramento
3. What was the name of the McDonald brothers' fast-service kitchen system?
A) The Speedee Service System
B) The Golden Arches Method
C) The Assembly Line Grill
D) The Drive-In Express
4. Why did Ray Kroc's early franchisees struggle to make a profit at first?
A) Customers disliked the menu
B) High electricity bills from freezers
C) The burgers were priced too high
D) They could not find enough workers
5. Who suggested that Ray Kroc focus on owning the real estate under each restaurant?
A) Dick McDonald
B) Joan Smith
C) Harry Sonneborn
D) Rollie Smith
6. What powdered ingredient did Joan Smith introduce to cut costs on milkshakes?
A) Instamix
B) QuickShake
C) MilkDust
D) FrostPowder
Part 2: True or False
Circle True or False for each statement.
- Dick and Mac McDonald originally designed their kitchen layout by drawing it with chalk on a tennis court.
True False
- Ray Kroc's first wife, Ethel, fully supported him mortgaging their home to expand McDonald's.
True False
- The McDonald brothers insisted on keeping strict control over food quality and restaurant appearance.
True False
- At the end of the film, the McDonald brothers kept the rights to the "McDonald's" name for their original restaurant.
True False
Golden Arches Answer Key
Teacher Resource • The Founder (2016)
Golden Arches Answer Key
Total Points
10 pts (1 pt each)
Part 1: Multiple Choice (1–6)
6 points total
B) Multimixers (milkshake machines)
Ray Kroc is a struggling Prince Castle Multimixer salesman when he receives an unusually large order for eight machines from the McDonald brothers.
C) San Bernardino
Ray drives to San Bernardino, California, to see why a single drive-in needed so many milkshake mixers.
A) The Speedee Service System
Dick and Mac McDonald engineered an assembly-line kitchen to serve burgers, fries, and drinks in 30 seconds instead of 30 minutes.
B) High electricity bills from freezers
Running large basement freezers around the clock to store real ice cream for milkshakes drained franchise owners' profits.
C) Harry Sonneborn
Financial consultant Harry Sonneborn tells Ray he is not in the burger business—he is in the real estate business.
A) Instamix
Joan Smith introduces Instamix, a powdered milkshake mix that requires no refrigeration and dramatically lowers electricity costs.
Part 2: True or False (7–10)
4 points total
True
The brothers choreographed their workers' movements with chalk on a tennis court to eliminate wasted steps.
False
Ethel is shocked and upset when she discovers Ray mortgaged their house without telling her.
True
Dick and Mac fiercely protected their quality standards, which often clashed with Ray's push for rapid expansion and cost-cutting.
False
Ray's buyout left the brothers without the rights to the "McDonald's" name, forcing them to rename their original store "The Big M."
