Visual Merchandising Detective Worksheet
Week 5 • Day 1 • Independent Investigation
Visual Merchandising Detective
Name:
Date:
Learning Target: I can explain the purpose of visual merchandising and identify ways retailers use displays to attract customers.
Part A
Bell Ringer: Which Display Wins?
Slide 3 • 5 min
Which display would you notice first? Circle or check one, then give TWO specific reasons.
Display A
Display B
Reason 1:
Reason 2:
Part B
Guided Notes
Slides 5–7 • 12 min
1. What Is Visual Merchandising?
Visual merchandising is the presentation of products and store spaces to attention and help customers .
Includes: , , , , , and .
2. Four Jobs of a Good Display
1. attention
Give shoppers a reason to .
2. the brand
Show the store’s .
3. shopping
Make products easy to .
4. purchases
Show how items .
3. Six Things Detectives Look For
What do you notice first?
Is it easy to understand?
Do colors work together?
Can shoppers see products?
Are messages readable?
Does it fit the shopper?
Part C
Retail Display Case Investigation
Slides 9–15 • 18 min
Critical Rule — Be Specific: Do not just write “make it better.” Explain exactly what you would change and why.
Case 1
The Sneaker Spotlight
Slide 10
1. Target Customer
2. Focal Point (or “none”)
3. One Strength or Weakness
4. Specific Improvement (What & Why)
Case 2
The Crowded Clearance Rack
Slide 11
1. Target Customer
2. Focal Point (or “none”)
3. One Strength or Weakness
4. Specific Improvement (What & Why)
Case 3
The Cozy Fall Table
Slide 12
1. Target Customer
2. Focal Point (or “none”)
3. One Strength or Weakness
4. Specific Improvement (What & Why)
Part C
Retail Display Case Investigation (Continued)
Cases 4–6
Case 4
The Dark Denim Corner
Slide 13
1. Target Customer
2. Focal Point (or “none”)
3. One Strength or Weakness
4. Specific Improvement (What & Why)
Case 5
The Mixed Message Window
Slide 14
1. Target Customer
2. Focal Point (or “none”)
3. One Strength or Weakness
4. Specific Improvement (What & Why)
Case 6
The Activewear Outfit
Slide 15
1. Target Customer
2. Focal Point (or “none”)
3. One Strength or Weakness
4. Specific Improvement (What & Why)
Part D
Your Store: Apply What You Learned
Slide 16 • 7 min
Think about the fashion retail business you created in Weeks 2–4. Plan a display for your store below:
01 Target Audience
Who is your target customer?
02 Product Selection
Which three products would you feature together?
03 Visual Focal Point
What should customers notice first?
04 Display Strategy
Name two display strategies you would use and explain why.
Part E
Exit Ticket
Slide 18 • 3 min • Complete without looking back
Answer in 2–3 complete sentences: A store has great products, but customers keep walking past its window. Describe TWO specific visual merchandising changes the store could make and explain how each change could attract its target customer.
