Exemplar: "It would become a hybrid business because it would combine merchandising (reselling phone cases) with a service (performing phone repairs for customers)."
Common Misconception: Students often mistake retailers for manufacturers because they "have" the product. Emphasize: Did they produce it from raw materials, or did they purchase it pre-made to resell?
Unit 2 Lesson 1a • Teacher Guide & Answer Key Page 1 of 2 Direct Instruction & Guided Practice
Unit 2 • Lesson 1a
PART A KEY Partner Practice Scenarios (10 Min)
Look-Fors & Accepted Variations
1. Math Tutor preparing students for tests
Type: Service | Evidence: The tutor charges for their time, teaching skills, and intellectual help (intangible work, no physical object sold).
2. Workshop turning wood and metal into desks
Type: Manufacturing | Evidence: They take raw materials (wood and metal) and assemble/build them into a new finished physical good (desks).
3. Company buying pallet boxes of notebooks in bulk to resell to supply stores
Type: Merchandising | Wholesale or Retail? Wholesale | Evidence: Buys in bulk and resells to other businesses/stores, not individual end users.
4. Skateboard store reselling boards AND charging for lessons
Type: Hybrid | 2 Activities Combined: Merchandising (retailing skateboards) + Service (instructing/coaching students in lessons).
PART B RUBRIC Design Your Own Business • Evaluation Guide
Independent Student Application
1. Accurate Classification
The chosen business type directly aligns with the student's stated product or activity offering.
2. Goods vs. Services Logic
Item is correctly identified as a physical good or intangible service with clear supporting reason.
3. Hybrid Upgrade
Student realistically pairs a good with a service (e.g., selling baked goods + baking classes).
Sample Student Exemplars for Teacher Reference:
Example 1 (Merchandising to Hybrid): "SoleKicks" buys limited sneakers to resell (retail). Good: sneakers. Upgrade: add sneaker custom cleaning & restoration service.
Example 2 (Service to Hybrid): "ProGamer Academy" offers coaching sessions for esports. Service: live coaching. Upgrade: sell branded team jerseys and gaming mice.
Early Finisher Facilitation
Discussion Anchor: Prompt student pairs to contrast inputs/outputs. Factory takes raw materials (rubber, leather) and creates shoes (Manufacturing). Retail store buys completed shoes in boxes and resells them to shoppers (Merchandising).
Verbal Close Check: Listen for evidence words like "makes from scratch" vs "resells".
Exit Ticket Answer Key
Mastery Check
Prompt: Music shop sells guitars & charges for guitar lessons.
• Business Type: Hybrid (combines 2 types).
• Good: Guitars (physical instruments sold).
• Service: Guitar lessons (skilled instruction provided).
100% mastery threshold: identifies hybrid + both components
Unit 2 Lesson 1a • Teacher Guide & Answer Key Page 2 of 2 Independent Work & Assessment Solutions
