Marketing in Action Worksheet
Principles of Business Management • Unit 4
Marketing in Action
Name:
Period:
Date:
Part 1
Teacher Model: The School Spirit Water Bottle
Record examples as your teacher models how to identify each activity.
| Marketing Activity | What It Looks Like for the Water Bottle |
|---|
| Buying | |
| Selling | |
| Transporting | |
| Storing | |
| Financing | |
| Researching | |
| Risk taking | |
| Grading & valuing | |
Part 2
Partner Practice: Classify the Action
Underline clue words in the action, state the activity, & check if it is advertising.
| # | Business Action (Underline clue words) | Marketing Activity & Reason | Ad? (Y/N) |
|---|
| 1 | A snack company runs a paid TV commercial. | | [ ] |
| 2 | A store surveys shoppers about which flavors they want. | | [ ] |
| 3 | A company decides its product will sell for $12.99. | | [ ] |
| 4 | A truck delivers shoes from the factory to a store. | | [ ] |
| 5 | A store offers a payment plan for a big purchase. | | [ ] |
| 6 | A salesperson explains the product to one customer in person. | | [ ] |
| 7 | A business buys theft insurance for its inventory. | | [ ] |
| 8 | A warehouse holds products until stores need them. | | [ ] |
Unit 4: Marketing Functions & Practice Page 1 of 2 • Flip to back for Team Application & Poster Planning → Principles of Business
Part 3
Marketing Activities for My Product
Product / Service:
Work individually, then compare with your partner. Write a specific action your business will take for each activity.
| Marketing Activity | What My Team Would Do (Specific Business Action) |
|---|
| Buying | |
| Selling | |
| Transporting | |
| Storing | |
| Financing | |
| Researching | |
| Risk taking | |
| Grading & valuing | |
Part 4
Customer-Oriented Thinking
1. Who is your main customer? (Target demographic / audience)
2. What need or problem does your product solve for them?
3. How will your team show you are customer-oriented (not just sales-oriented)?
Bridge
Bridge to Tomorrow: Poster Planner
A poster is an advertisement: one tool in your broader marketing plan
| Poster Element | Our Plan & Notes |
|---|
| Product or service name | |
| Target customer (Who will see this ad?) | |
| Main benefit (Why should they buy?) | |
| Slogan or catchy phrase | |
| One activity poster helps with: | |
| Circle: Selling / Researching / Other | |
| |
| One activity poster will NOT do
(and who handles it instead)
| |
Unit 4: Marketing Functions & Practice Page 2 of 2 • Ready for tomorrow's poster project Principles of Business
