Logo Forge Assignment Guide
Business Management Independent Lab
Logo Design & Brand Identity Project
Follow the steps below to plan and build an original logo in Canva.
Name:
Period / Date:
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Today's Class Goal: Complete Part 1 (planning your business look) on this sheet, open Canva on your device to create your logo, and then answer Part 2. Keep this guide on your desk—everything you need is explained step-by-step.
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Step 1: Your Business Idea
1. Business Name:
2. What product or service do you sell?
3. Target Customer (Who buys from you? Age group, interests, lifestyle):
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Step 2: Choose Your Logo Style
Check the one style you will create in Canva today:
Wordmark
Your business name in stylized, custom text only.
Ex: Google, Subway
Select
Icon + Text
A graphic symbol placed next to or above your name.
Ex: Nike, Taco Bell
Select
Badge / Emblem
Your name and symbol framed inside a circle or shield.
Ex: Starbucks, BMW
Select
Monogram
1 to 3 bold initials arranged in a clever graphic way.
Ex: NASA, CNN
Select
Why does this style match your type of business?
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Step 3: Colors & Font Choices
Colors and fonts make people feel specific emotions. Pick 2 colors and 1 main font:
Primary Brand Color:
Color Name:
Why this color? (e.g., blue = trust, green = health, red = excitement):
Secondary / Accent Color:
Color Name:
Why this second color? How does it look with your first color?:
Font Style in Canva (e.g., modern & clean, playful, bold & athletic, elegant):
Turn page over to open Canva and build your logo Page 1 of 2
Part 2: Creation & Review
Canva Guide & Design Checks
Student Name:
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Step 4: Step-by-Step Canva Guide
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Go to Canva.com and click Create a design in the top right.
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Type Logo in the search bar and select the square 500 × 500 px canvas.
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Do NOT just use an untouched template! You may start from scratch or customize elements (change colors, replace icons, edit fonts, re-arrange positions).
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Use the Elements tab on the left to search for symbols or shapes related to your brand.
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Apply the 2 colors you chose in Step 3 so the design looks unified and clean.
What is the exact name of the font you used in Canva?
What changes did you make to ensure your logo is original and not a copied template?
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Step 5: Quick Logo Tests
A good logo must work everywhere. Test your Canva design against these 3 real-world checks:
Test A: The Zoom-Out Check
Zoom your Canva screen out to 25% (or squint). Can you still read the name and recognize the shape?
Result / What did you notice?
Test B: Black & White Check
If this logo was printed on a simple black & white receipt, would people still recognize it?
Why or why not?
Test C: Real-Life Spot
Name one real-life item where this logo will appear (e.g., employee hat, delivery truck, app icon):
Item & placement:
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Step 6: Business Reflection
In 2–3 sentences, explain why your target customer will trust and remember this logo:
Final Turn-In Checklist (Check each off before leaving): Worth: 50 Points
All questions on Page 1 & 2 answered
Logo created & customized in Canva
Downloaded as PNG or saved in Canva
Hand this paper to the substitute
Principles of Business Management • Independent Sub Assignment Page 2 of 2
