• Vintage band tees
• Dress blazers / slacks
| Store | Choose 4 Products to Sell | Why Do They Fit? (Customer & Brand) | Choose 1 to SKIP |
|---|---|---|---|
| A • Everyday Edge | |||
| B • Trail Ready | |||
| C • Replay Style |
Challenge Synthesis: Which store was easiest to curate products for? Explain why using buyer principles:
Fashion Merchandising • Curriculum Unit 3 Page 1 of 2 Turn over for Parts 4–6 & Assortment Plan →
Parts 4, 5 & 6
Fashion Merchandising Studio • Week 3 Day 1
Apply Your Launch Day Brand Idea (or invent a new fashion concept if absent):
Business Name:
Store Specialty / Vibe:
Target Customer Profile:
Part 4
Store Planning
DIRECTIONS: Name specific products (cut, style, or material) rather than generic words. If you are not creating a store that sells tops, bottoms, layers, or accessories, fill in what you will sell in place of those.
| Product Category | Specific Products I Would Sell (List 2–3 items) | How This Fits My Customer & Brand |
|---|---|---|
| 01 • Tops or in place of tops: | ||
| 02 • Bottoms or in place of bottoms: | ||
| 03 • Layers or in place of layers: | ||
| 04 • Accessories or in place of accessories: |
Main Focus: Which category is your MAIN focus and why?
Intentional Cuts: Name TWO products that would NOT fit & why:
Part 5
4-Point Screen
☐ 1. Customer Need:
Would my shopper actively want/need this?
☐ 2. Brand Specialty:
Does it fit my store's unique style & vibe?
☐ 3. Assortment Cohesion:
Does it coordinate with my other items?
☐ 4. Market Realism:
Would shoppers realistically buy this here?
Select ONE product from your plan. Explain how it passes at least TWO of the buyer checks above:
Part 6
Reflection
1. Confident Choice: One product I am confident my store should sell is because:
2. Still Considering: One product decision I still need to think about is because:
Studio Completion Checklist (Check all before turn-in):
☐ 1. Bell ringer & Part 2 definition response written
☐ 4. 4 categories completed with specific products
☐ 2. All 3 sample stores evaluated (4 carry, 1 skip)
☐ 5. Buyer check & exit ticket reflections completed
☐ 3. Store name, specialty & customer profile defined
☐ Ready for teacher submission
Fast Finisher Extension: Add 2 seasonal accessories or custom products and explain how you would display them. Score: ______ / 25
Fashion Merchandising • Curriculum Unit 3 Page 2 of 2 (Complete) Submit your completed packet to the instructor.
| • Hiking backpacks |
| • Trail-running shoes |
| • Camping wool socks |
| (Alt: Water bottles) | Focuses on technical performance, weatherproofing, and safety in rugged conditions. Products coordinate together for complete trail expeditions. | • Designer high heels |
| • Costume jewelry |
| (Zero trail utility) |
| C • Replay Style |
| (Vintage & Thrift) | • Vintage denim jackets |
| • Secondhand flannels |
| • Vintage band tees |
| • Costume jewelry |
| (Alt: Graphic tees) | Celebrates individual expression, retro aesthetics, and eco-friendly circular fashion. Curated for statement layering and unique thrift finds. | • Hiking backpacks |
| • Trail-running shoes |
| (Clashes with aesthetic) |
Synthesis Discussion Talking Point: Most students find Trail Ready easiest because its outdoor functional criteria are distinct and utilitarian. Everyday Edge and Replay Style spark great debates regarding overlap items like "Graphic T-shirts" vs. "Vintage band tees." Validate any choice backed by clear customer reasoning!
Curate the Rack • Teacher Resource Page 1 of 2 Turn over for Student Plan Exemplar & Rubric →
Teacher Guide & Key
Evaluation Benchmark
Student Plan Exemplar: "Solstice Streetwear" High-Scoring Sample
Store Profile: Brand: Solstice Streetwear | Specialty: Minimalist eco-friendly streetwear | Customer: High school & college creatives (ages 16–22) who value understated sustainable fashion and relaxed fits.
| Category | Specific Products | Customer & Brand Alignment |
|---|---|---|
| 01 • Tops | Heavyweight organic cotton boxy tees; waffle-knit mock-neck long-sleeve shirts. | Durable natural textiles suited for daily campus wear with an elevated minimalist cut. |
| 02 • Bottoms | Relaxed vintage-washed carpenter pants; wide-leg fleece sweatpants with cuffed hems. | Comfortable all-day silhouettes that pair naturally with oversized tops and sneakers. |
| 03 • Layers | 450 GSM french terry drop-shoulder hoodies; recycled nylon utility coach jackets. | Essential layering pieces that provide warmth and street-ready styling without loud branding. |
| 04 • Accessories | Heavy canvas tote bags with laptop sleeves; ribbed knit fisherman beanies. | Practical everyday carry gear for creative students carrying sketchbooks and laptops. |
Main Focus: Layers (Hoodies & Jackets) — In streetwear, outer layers define the brand's visual identity and command the highest retail margins.
Intentional Cuts: 1. Formal blazers (too rigid/traditional). 2. Synthetic neon athletic jerseys (conflicts with natural minimalist palette).
Part 5 & 6 Model Responses:
Part 5 (4-Point Check on Heavyweight Hoodie): Passes Customer Need (essential daily comfort for teens) and Assortment Cohesion (colors and silhouette seamlessly match the carpenter pants and tote bags).
Part 6 Exit Ticket: Confident Choice: The 450 GSM french terry hoodie because it delivers proven utility and anchors the brand. Still Considering: Introducing high-end jewelry (sterling silver chains) because high manufacturing costs might price out teen shoppers.
Curate the Rack: 25-Point Scoring Rubric Total Points: 25
| Criteria | Advanced (5 pts) | Proficient (4 pts) | Developing (3 pts) | Score |
|---|---|---|---|---|
| Parts 1 & 2: Foundations | Thorough reflection; clear explanation of customer-centric buying. | Accurate reflection; identifies why buyers prioritize customers. | Partial response; repeats prompt without independent reasoning. | ___ / 5 |
| Part 3: Store Lab | All 3 stores have 4 carry & 1 skip; justifications cite customer & brand. | 3 stores completed; most justifications align well with store concept. | 1–2 stores incomplete or selections contradict store profiles. | ___ / 5 |
| Part 4: Specificity & Customization | All 4 categories (apparel or custom non-apparel) list detailed, specific items. | 4 categories filled; products are clear with moderate styling details. | Lists generic categories ("shirts", "shoes") rather than specific products. | ___ / 5 |
| Part 4: Cohesion & Cuts | Clear main focus; two intentional cuts justified with sharp logic. | Identifies main focus and cut products with basic explanations. | Missing focus or cut items; reasons lack brand connection. | ___ / 5 |
| Parts 5 & 6: Audit & Exit | Applies 2+ buyer checks with depth; insightful exit ticket reflection. | Applies buyer checks; exit ticket completed with valid reasons. | Checklist unchecked or superficial 1-word exit ticket answers. | ___ / 5 |
Curate the Rack • Teacher Resource Page 2 of 2 (Complete) Standards: CTE Fashion Merchandising & Retail Operations
