Brand Blueprint Project Guide
Business Management Coursework
BRAND BLUEPRINT
Deconstructing the 5 Functions of Business Management
NAME:
DATE:
BRAND:
The Mission
Select an iconic global brand (e.g., Starbucks, Nike, Apple, or Taco Bell). Your team must deconstruct its internal operations using the 5 Functions of Management. Research your brand, answer the guiding prompts below, and design a highly visual, professional executive poster showcasing your findings.
1
Planning
Setting goals and strategic courses.
- What are this company's core short-term & long-term strategic goals?
- How do they plan for market trends or aggressive competitors?
Goals & Strategy
2
Organizing
Structuring resources and tasks.
- How is the chain structured (e.g., franchises vs. global corporate)?
- How do they structure supply lines for maximum efficiency?
Structure & Assets
3
Staffing
Recruiting and retaining talent.
- What distinct frontline, creative, or executive roles exist here?
- What unique benefits do they use to attract and retain top workers?
Recruiting & Talent
4
Leading
Directing and inspiring people.
- What leadership style (coaching, visionary, etc.) fits this brand?
- How does the company motivate employees to support its mission?
Vision & Drive
5
Controlling
Monitoring quality and success.
- How does the brand measure quality, consistency, and customer service?
- How do they correct course when standard sales or benchmarks drop?
Standards & Auditing
Poster Specs
Your visual deliverables check:
- Clearly label all 5 management functions with visual dividers.
- Incorporate original corporate color schemes, logos, and charts.
Visual Layout
Project Evaluation Rubric
Max Points: 16 (4 pts per category)
| Criteria | Exemplary (4 pts) | Proficient (3 pts) | Needs Work (1-2 pts) |
|---|
| | | |
| Analysis & Depth | | | |
Function Breakdown
| All 5 management functions thoroughly deconstructed with high-accuracy examples. | All 5 functions analyzed, but some examples lack specific brand-accurate context. | Missing functions or uses purely generic descriptions with no corporate research. |
|
Business Terms
Vocabulary Accuracy
| Flawless, masterful use of professional management terms throughout. | Applies terms correctly, though 1-2 descriptions are simplistic. | Incorrect application of basic management terms or relies on casual phrasing. |
|
Poster Visuals
Design Alignment
| Stunning execution; incorporates official brand color scheme, logos, and structures. | Visually clean with clear headers, but design does not reflect brand identity. | Unorganized layout, messy text, or lacks visual assets and distinct headings. |
|
Professional Polish
Clarity & Presentation
| Meticulous organization; free of spelling errors, highly compelling design flow. | Well-structured, but containing minor errors in grammar or alignment. | Lacks structure; multiple errors make poster difficult to read or grade. |
