Persona Blueprint Worksheet Persona Blueprint
Digital Identity Lab // Phase 01
Designer Name
Step 1: Pick Your Niche
Circle the persona that best fits the brand you want to build this week.
The Pro Gamer
High energy, dark themes, neon accents.
The Modern Minimalist
Clean lines, neutral colors, aesthetic vibes.
The Change Maker
Bold typography, community-focused, impactful.
Custom Choice:
Step 2: Brand Voice & Core Values
Brand Statement
What do you represent? Who is this for?
3 Keywords
Target Audience Details
Interests, age range, or common goals.
Step 3: Visual Identity
Color Palette
Mood Description:
Font Selections
Heading Style
Body Style
Logo Concept Sketch
Rough draft: Combine initials with a symbol that represents your niche.
Niche Chosen
Values Set
Logo Planned
Visual Vibes Slides Visual Vibes
Digital Identity Lab
Phase 01: Creating Your Brand Identity
Your Brand is a
Digital Handshake.
Consistency
Matching colors and fonts build instant trust and professionalism.
Recognition
Visuals are processed 60,000x faster than text. Make your look memorable.
The Niche Check
GAMING: Neon + High Contrast
LIFESTYLE: Minimal + Neutral
SOCIAL: Bold + Human-Centric
The Canva Challenge
Required Brand Board Essentials:
Logo System
One Primary Logo and one simplified Icon for social avatars.
Color DNA
3-5 Hex codes that define your energy. No random colors.
Type Stack
Pairing a Display font (Titles) with a Sans-Serif font (Body).
Final Output: High-Res PDF
This file acts as your "Production Bible" for the video phase.
Motion Mastery Slides Motion Mastery
Storytelling with CapCut
Phase 02: The 60-Second Hype Reel
The Production Bridge
Step 1: Canva Assets
Export your logos as Transparent PNGs and your board as a PDF reference.
Step 2: CapCut Import
Load assets as Overlays . Use the 'Background Remover' if needed for B-roll.
Step 3: Cut to Beat
Use the 'Beats' tool to mark your timeline. Every cut must hit a rhythm.
Project Goal:
Create a 45-60 second video that introduces your brand, shows your niche in action (B-Roll), and ends with your custom Canva outro.
4+
Unique Shots
3+
Text Overlays
Advanced Editing Rules
The Hook
The first 3 seconds decide if they stay. Start with a fast zoom or a bold question.
J-Cuts
Let the audio of the next clip start 1 second before the video changes. It feels more professional.
Keyframes
Don't let text just sit there. Use keyframes to make your logo grow or slide across the screen.
Task: Complete the Storyboard script today.
Day 3 Objective
Plan every single second.
Storyboard Script Worksheet Project Storyboard
Digital Identity Lab // Phase 02
Creator Name
Video Concept & Vibe
What is the energy of this video? (e.g. Cinematic, High-Energy)
The "Hook" Strategy
How do you stop the scroll in 3 seconds?
FRAME 1: HOOK 0:00 - 0:05
Visuals / B-Roll / Actions
Audio / Script / Dialogue
FRAME 2: CONTEXT 0:05 - 0:20
Visuals / B-Roll / Actions
Audio / Script / Dialogue
FRAME 3: SHOWCASE 0:20 - 0:45
Visuals / B-Roll / Actions
Audio / Script / Dialogue
FRAME 4: OUTRO 0:45 - 1:00
Visuals / B-Roll / Actions
Audio / Script / Dialogue
Footage Needed
Audio Plan
Canva Assets
Logo PNG
Text Overlays
Digital Identity Rubric Identity Lab Rubric
Summative Assessment // Project Final
100
Total Points
01
Visual Identity System
Canva Deliverables (40 Points)
Criterion Advanced (20) Target (16) Developing (10) Logo Design Clean, original, and readable. Exported as transparent PNG. Clear design and layout. Effective use of shapes and text. Logo is cluttered, blurry, or lacks any customization. Brand Board Cohesive palette and font pairing that captures the persona vibe perfectly. Consistent use of colors and fonts. Fits the general niche well. Clashing colors or generic font choices that don't match the brand.
02
Motion Storytelling
CapCut Hype Reel (50 Points)
Criterion Advanced (25) Target (20) Developing (12) Editing Pacing Excellent rhythm. All cuts hit the beat. Variety of B-roll shots used. Good pace. Most cuts feel natural. Adequate shot variety present. Cuts feel random. Clips are too long or lack purpose. Integration Canva assets are used seamlessly with transparent backgrounds and animation. Canva assets are present and look good within the video. Missing branding or assets were imported with white backgrounds.
03
Process & Workflow
Blueprint & Storyboard (10 Points)
"Project followed the initial planning documents and all files were exported correctly."
/ 10
Instructor Feedback & Comments Pulse Pitch Worksheet Pulse Pitch
Campus Pulse // Media Production Lab
Producer
Step 1: Choose Your Spotlight
The District Page needs content that shows off our school's personality. Which "pulse" of campus will you highlight?
Under the Radar
Highlight a club or elective that deserves more attention.
Game Day Energy
Capture the prep and spirit of an athletic event.
Campus Creators
Spotlight fine arts, drama, or tech students in action.
My Specific Subject (Team/Club/Class):
Step 2: Know Your Audience
Primary Viewer
Prospective Students
Parents & Community
District Leadership
The "Vibe" Requirement
District PR must be professional but inspiring. List 3 tone keywords:
Step 3: Canva Design Goals
The Cover Slide
Sketch your video "Thumbnail" layout here. Must include: Logo, Subject Title, and Action Image.
District Standards
Official School District Branding Colors:
Typography Pairing Strategy:
Campus Pulse Phase 01: Pre-Production
Choice Made
Drafted
Approved
Campus Pulse Slides Campus Pulse
District Media Lab
The PR Challenge
4 Days // 1 Impact
What is your Spotlight?
You act as the PR team. Pick a campus "pulse" to promote to the district.
ATHLETICS
Training, game day hype, or the fan experience.
FINE ARTS
Backstage drama, studio process, or band rehearsal.
CAMPUS LIFE
Cafeteria favorites, library secrets, or club meetups.
Phase 01: The Visual Hook
Required Canva Deliverables:
Cover Graphic
A high-quality thumbnail image using your spotlight subject.
District Color
Official Hex Codes only. No unauthorized neon colors.
Text Overlays
Clean fonts for names and titles. Legibility is the priority.
Today
Pitch & Brand
Day 2
Capture
Day 3
CapCut Edit
Day 4
Present
Social Spotlight Slides Social Spotlight
Short-Form Strategy
The TikTok Remix
9:16 Vertical Only
The Vertical Rulebook
Shoot Vertical
Turn your camera! 1080x1920 is the requirement. No black bars allowed.
The Safe Zone
Keep your text and logos away from the edges where UI buttons sit.
Safe Zone
Center Your Critical Content
9:16 Aspect Ratio
The "Scroll Stopper"
Visual Hook
Fast movement, a close-up reaction, or a "before/after" transition in the first 2 seconds.
Text Hook
Overlay text like: "You won't believe what happens in the Art Studio..." or "3 reasons why this club rules..."
Audio Trend
Choose a trending sound that matches the campus energy and sync your cuts to the beat.
Choice: Horizontal or Vertical Style
Mark your safe zones on the planning sheet.
Production Pro Slides Production Pro
Field Skills with CapCut
Phase 02: Capture & Edit
The Interview Secret
Eye Level
Position the camera at eye-level with your subject. Don't look down on them or up at them.
Audio is Key
Find a quiet spot. If the viewer can't hear the story, the video fails. Check your levels in CapCut!
Open Questions
Don't ask "Yes/No" questions. Ask: "Tell me about..." or "How does it feel to..."
Rule of Thirds
Place your subject slightly to the left or right, not dead-center.
The CapCut Workflow
Trim & Snap
Cut out the "ums" and "ahs." Keep the pacing tight—no shot should last more than 4 seconds.
Overlay PR
Add your Canva Logo in the corner. Use Lower Thirds to display the person's name and title.
Soundscape
Add background music at -20db so it doesn't drown out the interview. Use Fade In/Out.
Goal: A 45-Second "Spotlight" Video
Final export: 1080p // 30fps
Scene Scripter Worksheet Scene Scripter
Campus Pulse // Phase 02: Planning
Director Name
Spotlight Subject
Core Message
What is the one major takeaway for the district audience?
Interview Scripting
Draft 2 open-ended "Why" or "How" questions:
Q1:
Q2:
FRAME 1: THE HOOK 0:00 - 0:08
Visual Action / Camera Angle
Audio / Music / Script
FRAME 2: STORY 0:08 - 0:30
Subject Framing (Rule of Thirds)
Key Quote / Dialogue Points
FRAME 3: ACTION 0:30 - 0:40
Fast-Cuts / Action B-Roll
Music Beat / SFX Layering
FRAME 4: OUTRO 0:40 - 0:45
Closing Brand Graphic (Canva)
Audio Outro / Music Fade
Footage Needed
Audio Plan
Canva Assets
Thumbnail / Title Card
Lower-Third Overlay
District Ready Rubric District Ready
Summative Assessment // Campus Pulse
100
Total Points
01
Branding & Strategy
Canva Phase (35 Points)
Criterion Exemplary Target Developing Brand Alignment 18 pts: Perfect use of official colors/fonts. Graphics look professional.15 pts: Follows brand guidelines. Design is clear and appropriate.10 pts: Graphics use non-brand colors or lack polish.Strategic Plan 17 pts: Storyboard is detailed with deep questions and shots.14 pts: Pitch and storyboard are complete and aligned.8 pts: Planning is thin; final project feels disorganized.
02
Technical Production
CapCut Phase (50 Points)
Criterion Exemplary Target Developing Audio Engineering 17 pts: Dialogue is crisp. Music is perfectly balanced (-20db).14 pts: Voice is clear and audible. Music fits the vibe.10 pts: Audio is muffled or music drowns out story.Visual Pacing 17 pts: Great shot variety. B-roll matches dialogue perfectly.14 pts: Good mix of interview and action shots. Smooth cuts.10 pts: Video is static; lacking action or interest.Editing Polish 16 pts: Pro integration of overlays and intros. Smooth flow.13 pts: Clean transitions. Branding is integrated well.8 pts: Jump-cuts are distracting; missing branding.
03
District Readiness
Professionalism (15 Points)
"Video content is appropriate for the district social media feed and represents the school positively. All files submitted correctly."
/ 15
Instructor Evaluation & Comments Vertical Scripter Worksheet Vertical Scripter
Campus Pulse // TikTok & Reels Planning
Creator Name
Target Platform
TikTok
Reels / Shorts
The Hook (First 2s)
Style Elements
Trending Sound or Visual Effect:
SHOT 1 : THE HOOK 0:00 - 0:03
Visual Action
Text Overlay
SHOT 2 : CONTENT 0:03 - 0:20
Visual Action
Text Overlay
SHOT 3 : ACTION 0:20 - 0:40
Visual Action
Text Overlay
SHOT 4 : OUTRO 0:40 - 0:45
Visual Action
Call to Action
Safe Zones
Avoid Top Clock
Avoid Bottom Text
Avoid Right UI
Audio Track
PR Branding
District Colors
Logo Overlay
