Style Startup Worksheet
Fashion Business & Merchandising Challenge
Style Startup: Customer Blueprint
Group Members:
Period: Date:
The Challenge: "You are opening a new fashion store. Before you choose what to sell, you need to figure out exactly who your customer is." Read your assigned customer profile below, analyze their habits, and lay the foundation for your brand.
1 Step 1: Your Assigned Customer Scenario
Check the box for your group's assigned persona
Customer A: The Budget Trendsetter Budget $
Enjoys current trends, expresses bold personal style, operates on a limited clothing budget, and frequently discovers new looks online.
Customer B: The Busy Professional Moderate $$
Needs versatile work clothes, prioritizes fit and craftsmanship, wants outfits that coordinate effortlessly, and maintains a moderate budget.
Customer C: The Active Adventurer Premium $$$
Spends free time outdoors, requires comfortable and rugged clothing, values utility and function, and pays more for gear built to last.
Customer D: The Classic Shopper Value-Minded $$
Prefers timeless, understated styles, avoids buying clothes just because they are trendy, and seeks versatile staples wearable for years.
2 Step 2: Build the Buyer Profile
Analyze your assigned target customer's shopping behaviors and expectations
1. Customer Characteristics
What are three important characteristics of your customer?
2. Core Clothing Needs
What does your customer need from a clothing store?
3. Styles & Products
What styles or products would appeal to this customer?
4. Price Range & Budget
What price range would be appropriate and why?
5. Product Discovery Channels
Where might this customer discover new products?
6. Fatal Flaw to Avoid
What is one thing your store should avoid doing?
Turn to page 2 to design your store concept and merchandising plan. Page 1 of 2
Concept Development & Peer Audit
Retail Store Execution
Your Store Name:
3 Step 3: Make Merchandising Decisions
Translate your buyer profile into concrete retail strategies
Brand Concept & Short Description: What makes your store unique to this customer?
Core Product Assortment (Three Items to Sell) & Pricing Spotlight: Curate items matching their tastes
Product 1
Product 2
Product 3
Price Example for One Product: Which item & exact price? Why does this match their budget?
Item & Price: $_________
Targeted Promotion Idea:
One campaign, launch event, or discount strategy to attract them:
Visual Display Idea:
One window or floor display idea that catches their eye:
4
Step 4: The Customer Check (Peer Review)
Exchange worksheets with another group to evaluate their store concept
Audited by Group:
A. Who does this store appear to target? Identify Customer A, B, C, or D based on their concept
Target customer hypothesis:
B. What specific evidence supports your answer? Cite specific items, prices, promotions, or displays
C. What is one change that could make the store more appealing to its intended customer? Actionable suggestion for merchandise, pricing, or branding
Completed blueprints should be submitted with peer feedback attached. Page 2 of 2
