Retail Detective Worksheet
Retail Detective
Field Dossier
Inside the Store: Marketing Mix & Consumer Behavior Audit
Case File #MKT-402 Part 1: Floor Investigation
Detective:
Date:
Period:
In-Store E-Commerce
Retailer / Brand Under Investigation:
Store Location / URL:
Mission Objective: Tour the retail sales floor (or official digital storefront). Analyze evidence of customer targeting and document how the retailer applies the 4 Ps to drive commerce.
1
Identify the Target Customer Profile
Target Audience Analysis
Who is this store trying to attract? Paint a detailed profile of the primary customer persona. Address their age range, personal style, lifestyle interests, everyday needs, and estimated spending budget.
2
Investigate the 4 Ps of Marketing
The Marketing Mix
Uncover the tactical evidence for each pillar of the store's marketing mix. Record specific observations from the retail environment:
Product
What specific types of apparel, footwear, or accessories does the retailer emphasize? What seems to be their flagship or signature item?
Price
Does the store position itself as budget-friendly, mid-range, or luxury? Cite at least two specific price points or tags as evidence.
Place
How is the sales floor organized (departments, sightlines, traffic flow)? What features make browsing effortless or convenient?
Promotion
What sales promotions, discount banners, seasonal campaigns, window graphics, or loyalty perks are active to spark buyer interest?
Retail Detective Dossier • Marketing & Merchandising Case File
Page 1 of 2
Retail Detective: Strategy & Synthesis
Part 2: Retail Psychology, Managerial Recommendations & Marketing Connection
Detective:
Store:
3
Examine the Shopping Experience
Retail Psychology & Merchandising
Identify two distinct strategies the retailer uses to attract customers, increase browsing time, or nudge impulse purchases (e.g., entrance focal displays, sensory cues like lighting/music, checkout add-on racks, curated mannequin styling, or bundle deals).
A Strategy 1 (Observation & How It Encourages Purchasing):
B Strategy 2 (Observation & How It Encourages Purchasing):
4
Make a Managerial Recommendation
Executive Action Plan
Put yourself in the store manager's shoes. What is one specific change you would implement to improve the shopping environment, remove customer friction, or increase overall sales? Explain your reasoning.
5
Make a Strategic Connection
Marketing Synthesis
Explain how one of the 4 Ps (Product, Price, Place, or Promotion) works together with a specific store display, visual merchandising fixture, or digital layout feature to trigger an immediate customer purchase.
Retail Experience Rating:
☆ ☆ ☆ ☆ ☆ (Circle 1–5 stars)
Detective Signature:
Audit Complete • Retail Marketing & Merchandising Field Investigation
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