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Spark to Venture

A comprehensive entrepreneurship lesson guiding students through uncovering business ideas, mapping personal goals, evaluating market opportunities, and applying a robust six-step problem-solving framework.

MKMarlyce Kemp

Spark to Venture

A comprehensive entrepreneurship lesson guiding students through uncovering business ideas, mapping personal goals, evaluating market opportunities, and applying a robust six-step problem-solving framework.

MKMarlyce Kemp

2 Gather Information (Slide 6)

What facts, poll results, or conversations prove this problem is real?

3 Identify various solutions (Slide 7)

List 3 different ways to solve it (e.g. app, in-person service, physical kit):

4 Evaluate & select the best (Slide 7)

Which option did you choose and why is it the fastest/cheapest to start?

5 Take action: Build your MVP (Slide 8)

What are 3 quick steps to test a simple first version with 10 real users?

6 Evaluate action: Learn & Iterate (Slide 8)

What number shows it worked? What feedback would make you change it?

5

Founder Reflection (Slide 9)

Tool Reflection:

How did using The 5 Whys or Reverse Brainstorming help you understand the problem?

Personal Goal Check:

How does this business idea match your personal money, lifestyle, or impact goals from Page 1?

Founder Checklist: Goals Set 3 Ideas Scored 6 Steps Done MVP Planned

Teacher Sign-Off:

Common Pitfall: Confusing Step 5 Action with Final Launch

Students think taking action requires $10,000 and months of software coding rather than a scrappy 14-day prototype.

Teacher Probe: "What can you test manually this weekend with 10 real users to validate demand?"

Differentiation & Extension Paths

For Emerging Learners / Scaffolding:

Provide pre-selected campus friction scenarios (e.g. cafeteria food waste, locker room chaos) so students can focus on applying Steps 2–6 rather than ideating from scratch.

For Accelerated / Honors Extension:

Require students to conduct 3 live customer discovery interviews for Step 2 and build a 1-page financial unit economics model (pricing vs. unit fulfillment costs) for Step 5.

Exemplar & Assessment Model Answer Key • Standardized Scoring

VENTURE BLUEPRINT EXEMPLAR & RUBRIC

Page 2 of 2

Master Reference Key

Model Student Venture: "SafePedal Hub" (Campus Smart Bike Security) Score: 19/20 on Opportunity Filter

Student Exemplar Walkthrough (The 6-Step Framework)

Step 1: Define the problem

"Over 450 student bike commuters face high theft rates (22 bikes stolen monthly on campus), causing chronic stress and forcing students into costly car travel."

Step 2: Gather Information

"Surveyed 85 campus cyclists; 74% stated cable locks are cut in <60 seconds and dark racks create safety anxiety. Security logs revealed 90% of thefts occur between 4–9 PM."

Step 3: Identify various solutions

"A) High-cost smart solar lockboxes ($20k build); B) GPS tracker registry app; C) ID-badged student-run secure bike corral valet located in the central library plaza."

Step 4: Evaluate alternatives & select best

"Selected Option C (ID-Badged Corral Hub): Requires minimal upfront capital ($250 for tags & barricades), uses existing student staff, and deploys in 10 days."

Step 5: Take action

"1) Obtain campus safety corral permit; 2) Print 150 reusable laminated claim tags; 3) Launch a 14-day free pilot for 50 daily student riders with volunteer monitors."

Step 6: Evaluate the action

"Validation Metric: 85% repeat weekly check-ins and zero stolen bikes. Iteration Trigger: If bike check-in line exceeds 90 seconds, implement QR code mobile scanning."

Standardized Venture Assessment Rubric

CriterionProficient (4–5 pts)Developing (2–3 pts)Needs Focus (0–1 pt)
1. Goal AlignmentArticulates specific financial, lifestyle, and purpose goals with clear connection to chosen venture.Identifies generic goals; vague link to entrepreneurial aspirations.Missing goals or incomplete reflection.
2. Ideation & Filtering3 distinct concepts from separate sources; thoughtful, evidence-based scoring on all 4 criteria.Ideas are minor variations of one topic; scoring lacks clear critical rationale.Only 1–2 ideas listed; superficial or blank score matrix.
3. 6-Step Problem SolvingExecutes all 6 steps thoroughly: gathers real information, identifies 3+ alternatives, and outlines concrete action.Covers steps at surface level; skips gathering customer data or jumps straight to a favorite solution.Multiple steps skipped or poorly explained.
4. Evaluation & ReflectionDefines measurable validation metric, clear pivot criteria, and insightful reflection on mindset tools.Vague metric ("people will like it"); minimal explanation of reverse brainstorming or 5 Whys.No metric or iteration criteria provided.

Final Grading Scale: 18–20 pts = Advanced Innovator 14–17 pts = Competent Founder <14 pts = Revise & Re-pitch

Total Score: _____ / 20 Points

Why Gather Information (Step 2) before Solutions (Step 3)? Founders who jump straight to solutions build features nobody wants. Gathering data uncovers the root cause and true customer behavior first!

Facilitation Tip: Have 2 students share their Part 1 friction items as the hook before opening Slide 2!

Ready for Slides 1–4

Execution Engine

Step 5: 3 Immediate MVP Action Steps

How will you test a simple version with 10 users in 14 days?

Step 6: Success Metric & Pivot Trigger

What exact number proves success? What feedback triggers a change?

The 90-Second Shark Tank Pitch Script Live Presentation

1. The Hook (Pain): "Did you know that every day on our campus..."

2. Our Venture Fix: "That's why our startup created..."

3. Why It Wins: "Unlike expensive competitors, our model is..."

4. Call to Action: "Invest in our 14-day launch by..."

Peer Shark Voting ($1,000 Venture Bucks): Pain Clarity (1–5) [___] MVP Feasibility (1–5) [___] Pitch Delivery (1–5) [___] Total: ___ / 15

Instructor Sign-Off:

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