Ad Detectives Slides
A dynamic presentation for middle school students exploring media literacy. It now includes a detailed mission summary slide followed by an expanded "Emoji Recon" icebreaker with 10 mystery brands and answer slides, advertising tactics, a creative ad redesign activity, and a final "Tactic Database" summary slide.
Ad Anatomy Worksheet
An investigative worksheet for students to deconstruct advertisements. It includes a section explaining media literacy as a "superpower" and guides students through identifying psychological tactics and uncovering the hidden truth of marketing campaigns.
Honest Ad Project Template
A creative template for students to design an "Honest Ad." It guides them through explaining their target ad, identifying the marketing trick used, and planning their rewriting process before providing a large canvas for visual design.
Truth Filter Exit Ticket
A sleek, tech-themed exit ticket for assessing media literacy skills. It includes a matching section for advertising tactics and open-ended reflection questions about target audiences and influencer marketing.
Behind the Screen Teacher Guide
A comprehensive facilitation guide for teachers leading the "Ad Detectives" lesson. Includes updated pacing for the expanded "Emoji Recon" icebreaker and the final "Tactic Database" summary slide.
Tactic Evaluator Exit Ticket
A paper-saving exit ticket with two copies per page. It uses middle-school-friendly language to rank student confidence in spotting sneaky ads, verifying influencer sponsorships, and making smarter consumer choices.
