Destination Designers

A project-based learning unit where high school students design and market a new hospitality venture, from initial concept to a full marketing campaign and presentation.

MKMarlyce Kemp

The Vision and Branding

Students define their hospitality niche (Lodging, Food Service, or Event Planning) and establish their brand's identity, target audience, and unique value proposition.

Marketing and Collateral

Students develop a comprehensive marketing strategy, including social media tactics and the layout for a professional promotional brochure.

The Final Pitch

Students compile their work into a professional presentation and pitch their hospitality concept to potential 'investors' using a structured rubric.

Destination Designers

A project-based learning unit where high school students design and market a new hospitality venture, from initial concept to a full marketing campaign and presentation.

MKMarlyce Kemp