Pitch Perfect Unit Exam Pitch Perfect
Unit Exam: Presentations & Valuation
TOTAL POINTS: /100
Student:
Date:
SECTION 1
Terminology Match-Up
[18 POINTS]
Match each term on the left with its correct definition on the right (3 pts each).
1. EBIT
2. Rule of Three
3. Goodwill
4. K.I.S.
5. Intangible Asset
6. W.I.I.F.M.
A. "What's In It For Me?"—focusing on audience needs.
B. Extra value paid for a company above its physical assets.
C. Earnings Before Interest and Taxes.
D. Organizing a message around three main points.
E. Non-physical things like brand reputation or loyalty.
F. "Keep It Simple"—avoiding over-complication.
SECTION 2
Conceptual Selection
[12 POINTS]
7. In the "FIT" model for presentations, what does the "I" stand for?
[4 PTS]
A) Introduce your ideas
B) Illustrate your points
C) Investigate the data
D) Interest the audience
8. Which of the following is considered a Tangible Asset?
[4 PTS]
A) Customer Loyalty
B) Company Inventory
C) Brand Reputation
D) Patented Ideas
9. Why is "overlearning" recommended for presenters?
[4 PTS]
A) To learn more than the audience
B) To memorize every single word
C) To handle nerves and ensure flow
D) To make the talk longer
SECTION 3
Technical Mastery
[20 POINTS]
WORD BANK
multiplier valuation context train simple stories EBIT Goodwill
10. The process of figuring out what a business is worth is called business . [5 PTS]
11. In a valuation, EBIT is often multiplied by a to estimate total company value. [5 PTS]
12. Giving to numbers (like "the size of a football field") makes data easier to understand. [5 PTS]
13. Practicing your delivery out loud is the stage of the FIT model. [5 PTS]
SECTION 4
Logic & Application
[30 POINTS]
14. Explain why using the "Rule of Three" is more effective than listing ten separate points in a business presentation.
[10 PTS]
15. Compare and contrast Tangible and Intangible assets. Provide one original example of each that was NOT mentioned in the worksheets.
[10 PTS]
16. List the four specific steps of effective presentation practice in the correct order.
[10 PTS]
[2.5 PTS]
[2.5 PTS]
[2.5 PTS]
[2.5 PTS]
SECTION 5
The Big Pitch
[20 POINTS]
Scenario: The Tech Pitch
You are pitching your new tech startup to a group of investors. Your goal is to convince them that your company is worth $5 million .
Your Mission:
Briefly describe how you would use two presentation strategies (FIT, Rule of Three, K.I.S., or W.I.I.F.M.) AND two valuation concepts (EBIT, Tangible/Intangible Assets, or Goodwill) to make your pitch persuasive to the investors.
Pitch Perfect Answer Key Teacher Key
Pitch Perfect: Unit Exam Solutions
Internal Use Only
TOTAL: 100 POINTS
SECTION 1
Terminology Match-Up
[18 POINTS]
C
1. EBIT
C: Earnings Before Interest and Taxes. (3 pts)
D
2. Rule of Three
D: Organizing a message around three main points. (3 pts)
B
3. Goodwill
B: Extra value paid for a company above its physical assets. (3 pts)
F
4. K.I.S.
F: "Keep It Simple"—avoiding over-complication. (3 pts)
E
5. Intangible Asset
E: Non-physical things like brand reputation or loyalty. (3 pts)
A
6. W.I.I.F.M.
A: "What's In It For Me?"—focusing on audience needs. (3 pts)
SECTION 2
Conceptual Selection
[12 POINTS]
7. FIT Model - "I" stands for:
B) Illustrate your points (4 pts)
8. Tangible Asset Example:
B) Company Inventory (4 pts)
9. Purpose of Overlearning:
C) To handle nerves and ensure flow (4 pts)
SECTION 3
Technical Mastery
[20 POINTS]
Word Bank Reference: multiplier, valuation, context, train, simple, stories, EBIT, Goodwill.
10. The process of figuring out what a business is worth is called business valuation. (5 pts)
11. In a valuation, EBIT is often multiplied by a multiplier to estimate total company value. (5 pts)
12. Giving context to numbers (like "the size of a football field") makes data easier to understand. (5 pts)
13. Practicing your delivery out loud is the train stage of the FIT model. (5 pts)
SECTION 4
Logic & Application
[30 POINTS]
14. Rule of Three vs. 10 Points:
[10 PTS]
"The brain naturally chunks info in threes; it prevents cognitive overload and makes the core message stick. 10 points are too many to remember."
15. Assets Comparison (New Examples):
[10 PTS]
"Tangible: Delivery vans or office furniture. Intangible: Trade secrets or a proprietary algorithm."
16. Four Steps (Correct Order):
[10 PTS / 2.5 EACH]
Business Capstone Project Roadmap Guide The Final Pitch
Capstone Project: Full Business Presentation
Unit 8 Portfolio Finale
Name:
Project Overview
You have spent the year building your business piece by piece. Now, you will synthesize everything you've learned into a single, high-stakes "Shark Tank" style pitch . This presentation proves your mastery of strategy, marketing, operations, ethics, and finance.
The Content Blueprint
1. Strategy & Identity
[20 PTS]
Name, Mission Statement, and your Generic Strategy choice summary.
2. Marketing Mix
[20 PTS]
Target segment profile and your 4Ps (Product, Price, Place, Promotion).
3. Ops & Social Impact
[20 PTS]
Production process, Quality Control, and your Triple Bottom Line goals.
4. Business Valuation
[20 PTS]
Justify your worth using EBIT, a multiplier, and your brand's Goodwill.
5. FIT Presentation
[20 PTS]
Overall slide quality, verbal delivery, and investor engagement (WIIFM).
Note to Presenter
Focus on synthesizing your key conclusions rather than showing every previous simulation worksheet.
Slide-by-Slide Roadmap
[8 SLIDES MINIMUM]
Slide 1: Title & Hook
Business Name & Logo. One sentence answering the WIIFM for your investors.
Slide 2: Identity & Mission
What do you sell? State your mission (Profit + Morality commitment).
Slide 3: Market Analysis
Target Segment Profile (who are they?) and a summary of your 4Ps .
Slide 4: Operations & Supply
Brief production process flow and your method for Quality Control .
Slide 5: Strategic Edge
Your SWOT highlights and your primary Generic Strategy choice.
Slide 6: Triple Bottom Line
Specific goals for People, Planet, and Profit . Show your impact.
Slide 7: Valuation
Your EBIT, Multiplier, and the Goodwill explanation for your brand.
Slide 8: Closing Ask
Final Rule of Three summary and your professional call to action.
Delivery Standards (FIT Model)
[20 POINTS TOTAL]
F
Frame
Organize around the Rule of Three . Don't overwhelm the audience with too many points.
Final Pitch Presentation Rubric revised footer Pitch Mastery
Grading Rubric: Final Capstone Presentation
MAX SCORE: 100 PTS
<table class="w-full border-collapse border border-slate-200 text-[10px]"><tbody><tr class="bg-slate-50"><td class="border border-slate-200 p-2 font-bold uppercase tracking-widest text-slate-500 w-1/4">Presenter Name</td><td class="border border-slate-200 p-2 w-1/2"></td><td class="border border-slate-200 p-2 font-bold uppercase tracking-widest text-slate-500 w-1/8">Date</td><td class="border border-slate-200 p-2"></td></tr><tr><td class="border border-slate-200 p-2 font-bold uppercase tracking-widest text-slate-500">Business Concept</td><td class="border border-slate-200 p-2" colspan="3"></td></tr></tbody></table>
Category Exceptional (20) Proficient (15) Developing (10) Pts Strategy & Identity
(Units 1, 6, 7)
| Clear mission; SWOT synthesis; strategic choice (Generic Strategy) perfectly aligns with vision. | Mission and SWOT summarized; Generic Strategy chosen and explained logically. | Missing SWOT or mission; Generic Strategy choice is unclear or missing rationale. | /20 |
|
Marketing Mix
(Unit 2)
| Insightful target segment profile; 4Ps used creatively to solve segment needs; includes product picture. | Segment clearly identified; all 4Ps explained; product picture included. | Segment is too broad; 4Ps incomplete; missing product picture. | /20 |
|
Ops & Impact
(Units 3, 7)
| Clear production process & Quality Control; sophisticated TBL (People/Planet) impact strategy. | Ops overview provided; Quality Control mentioned; TBL goals identified. | Ops/Quality steps missing; TBL focus is only on profit or missing components. | /20 |
|
Unit 8 Valuation
(Unit 8 Concept)
| Precise use of EBIT; professional valuation with strong logic; clever justification of Goodwill value. | Valuation calculated using EBIT and a multiplier; Goodwill mentioned. | Valuation missing logic, multiplier, or explanation of Goodwill. | /20 |
|
FIT Presentation
(Unit 8 Delivery)
| KIS mastered; seamless FIT delivery; high-impact analogies for data; strong WIIFM. | Readable slides; minimal reading from notes; logical flow; investor needs addressed. | Cluttered slides; reads from script; disorganized flow; ignores WIIFM. | /20 |
Facilitator Feedback
Strengths & Glows
Areas for Growth
Final Percentage :
Business Pitch Example Slides ECO-CHARGE
The Last Battery You'll Ever Need
"Powering adventures. Preserving the planet."
Identity & Mission
The "What"
Premium, military-grade solar power banks built for extreme travelers.
The Mission
"To fuel the world's adventures with sustainable energy while ensuring every person in our supply chain is treated with dignity."
ECO-CHARGE
IP-X8 Waterproof
The Market Mix
Product
Solar-integrated 30k mAh battery. Waterproof, fireproof recycled casing.
Price
$149.00 MSRP. Premium positioning matching military-grade build.
Place
DTC website + strategic partnerships with REI and Cabela's.
Promotion
"Wilderness Tested" influencer campaigns & SEO for survival tech.
Target Segment
Active hikers, bushcrafters, and remote van-lifers aged 25-45.
Operations
The Process
1
Source high-efficiency panel wafers (Singapore)
2
Eco-Safe Assembly in Fresno, California facility
3
Automated testing & Carbon-Neutral fulfillment
Quality Control
Benchmarking Standards
Tested to outperform Mophie units by 40% in panel efficiency.
The 10-Foot Drop Test
Every unit is shock-tested against concrete to ensure durability.
Strategic Edge
Strengths
Patented tech; Ultra-durable casing.
Weaknesses
Higher costs than cheap rivals.
Opportunities
Expansion to Disaster Relief orgs.
Threats
Component shortages for lithium.
Strategic Position
Differentiation
"We aren't the cheapest, we're the strongest. Our panels out-charge the competition by 40%."
Our Impact
People
California living wage guarantee & profit donation to rural electrification.
Planet
80% recycled aluminum chassis and zero-plastic, compostable shipping materials.
Profit
Scaling toward a 35% net margin by Year 2 via efficient DTC fulfillment.
Valuation
Equity Pitch
$5.2 Million
Current EBIT: $650,000
Industry Multiplier: 6x
Business Pitch Example Script Pitch Guide
Teacher Notes: The Eco-Charge Example
Instructional Resource
How to use this example:
This document provides the "Presentation Script" for the Eco-Charge Example Slides. Use it to model FIT delivery for your students, showing them how to balance their slide content with verbal storytelling.
SLIDE 1
The Title & Hook
"Imagine you’re halfway through a three-day hike. You pull out your phone to check your map, and it’s dead. You reach for your backup—and it’s dead, too. At Eco-Charge, we believe you shouldn't have to choose between going off-grid and staying safe. We are here to ensure you never lose your connection."
SLIDE 2
Identity & Mission
"Our product is a military-grade solar power bank. But our mission is bigger than a battery. We follow a strict 'Profit + Morality' commitment, empowering adventures with sustainable energy while ensuring ethical treatment for our manufacturing team in Fresno."
SLIDE 3
The 4Ps & Target
"We are targeting the high-end outdoor enthusiast. At $149, we are more expensive than basic batteries, but our 'Product' is waterproof and un-crushable. We 'Promote' directly where these hikers hang out—through REI partnerships and survival gear blogs."
SLIDE 4
Operations & Quality
"We source our wafers from Singapore and assemble in California to control costs and quality. To prove our value, we benchmark against top competitors and subject every batch to a 10-foot drop test."
SLIDE 5
Strategic Edge
"Our strategic edge is Differentiation . While rivals compete on price, we compete on strength. Our SWOT analysis shows our biggest strength is our patented solar tech, which overcomes the threat of cheaper, low-quality knockoffs."
SLIDE 6
Triple Bottom Line
"We measure success through People, Planet, and Profit. We use recycled aluminum and donate 5% of profits to rural electrification—proving that a business can do good while being highly profitable."
SLIDE 7
Valuation & Goodwill
"Based on our EBIT of $650k and a 6x industry multiplier, our base value is $3.9M. However, we're valuing the company at $5.2M because of our Goodwill —our 'Ever-Solar' patent is an massive intangible asset."
SLIDE 8
The Closing Ask
"In summary: Military durability, ethical supply, and patented value. We are asking for $520,000 for a 10% stake. Who's ready to power the future with us?"
Capstone Requirements Check
Visual Check
