Trend Tracking Slides
Introductory presentation for Lesson 1, covering the importance of secondary research, industry trends, and identifying market gaps. Includes a visual hook and clear definitions of research types.
Market Gap Explorer Worksheet
A guided worksheet for students to document their secondary research findings, analyze macro-trends (PEST), and formulate a market gap hypothesis for their business idea.
Market Lab Teacher Guide
A comprehensive teacher facilitation guide for the Market Validation Lab sequence. Includes instructional philosophy, master terminology, pacing notes, common student misconceptions, and grading criteria.