Four Square Graphic Organizer
Four-Square Graphic Organizer
Business & Market Strategy Framework
Name:
Date:
Class/Period:
Business / Product:
Value Proposition:
Directions: Analyze your product or business concept across the four core strategic pillars: Branding, Marketing, Target Audience, and Buyer.
Market Strategy
STRATEGY
1
Branding
Identity • Core Values • Voice & Visuals
Identity
Brand Personality:
Key Elements:
○ Mission & Voice ○ Visual Style ○ Brand Promise
2
Marketing
Channels • Promotion • Campaign Tactics
Outreach
Primary Channels:
Key Elements:
○ Social & Ads ○ Campaign Hook ○ Call to Action
3
Target Audience
Demographics • Interests • Market Group
Market
Audience Profile:
Key Elements:
○ Age & Location ○ Shared Habits ○ Needs & Wants
4
Buyer
Persona • Pain Points • Buying Motivation
Customer
Ideal Buyer Profile:
Key Elements:
○ Pain Points ○ Motivation/Budget ○ Decision Trigger
