Value Proposition Slides v2
A high-impact slide presentation for Lesson 32 teaching the concept of Value Propositions, the 'Verb+Target+Outcome' formula, and text hierarchy for digital design. Revised for better heading spacing and improved text contrast.
Hero Text Worksheet v2
A student drafting worksheet for Lesson 32 that guides students through writing multiple versions of a Value Proposition using the 'Action-Audience-Outcome' formula and testing it against the 'Grandma Test'. Revised for guaranteed single-page flow and improved writing space.
Value Proposition Teacher Guide v2
A comprehensive teacher facilitation guide for Lesson 32, detailing the product vs. value hook, coaching strategies for the Value Proposition formula, and technical hierarchy audit points. Revised for high-contrast single-page layout.