An extra credit project challenging students to live plastic-free for two weeks while researching the impacts of bioaccumulation and exploring sustainable alternatives. Students document their journey and findings in a formal scientific lab report.

The final project compilation phase where students curate their best work from the term into a professional digital portfolio. Students learn the art of curation and how to publish a simple one-page website as a 'Digital Resume'.

A lesson focused on post-pitch reflection and strategic iteration. Students conduct a SWOT analysis of their own performance and draft a 'Pivot' plan to refine their business concept based on audience feedback.

The unit capstone experience where students present their marketing campaigns as founders. Includes a two-day formal pitch event with peer judging, Shark Tank-style Q&A, and 'Class Cash' investment reflections.

A lesson focused on public speaking and professional presentation etiquette. Students learn non-verbal communication techniques, projection, and how to use digital slides as a backdrop rather than a teleprompter.

A lesson focused on data visualization and presentation flow. Students learn to simplify complex spreadsheets into high-impact slides, animate charts for storytelling, and finalize their full pitch deck.

A lesson focused on visual consistency and branding in pitch decks. Students learn to use master slides, image masking, and brand-aligned assets to create the first half of their digital marketing pitch.

A lesson focused on business storytelling and pitch deck structure. Students learn to frame their marketing campaign as a problem-solving narrative using the 10-Slide Rule and 'invisible' design principles.

A lesson focused on designing large-format print advertisements. Students learn the differences between RGB and CMYK color modes, resolution requirements, and how to design for 'glanceability' using the Drive-By Test.

A lesson focused on creating high-impact vertical social media advertisements. Students learn the 'Thumb-Stop' rule, the 60/20/20 anatomy of mobile ads, and design safe-zone techniques in Canva.

A lesson focused on the core marketing message: the Value Proposition. Students learn the formula for persuasive messaging and how to design high-impact 'Hero Text' for digital landing pages.

Students gain 'x-ray vision' over large datasets by learning to sort and filter information. They explore conditional formatting to visualize trends and identify specific target segments within their market research data.