This lesson introduces students to the emotional impact of color in branding, the basics of color theory in marketing, and the technical use of Hex Codes in digital design. Students apply these concepts by creating a brand mood board in Canva.
The final project compilation phase where students curate their best work from the term into a professional digital portfolio. Students learn the art of curation and how to publish a simple one-page website as a 'Digital Resume'.
A lesson focused on post-pitch reflection and strategic iteration. Students conduct a SWOT analysis of their own performance and draft a 'Pivot' plan to refine their business concept based on audience feedback.
The unit capstone experience where students present their marketing campaigns as founders. Includes a two-day formal pitch event with peer judging, Shark Tank-style Q&A, and 'Class Cash' investment reflections.
A lesson focused on public speaking and professional presentation etiquette. Students learn non-verbal communication techniques, projection, and how to use digital slides as a backdrop rather than a teleprompter.
A lesson focused on data visualization and presentation flow. Students learn to simplify complex spreadsheets into high-impact slides, animate charts for storytelling, and finalize their full pitch deck.
A lesson focused on visual consistency and branding in pitch decks. Students learn to use master slides, image masking, and brand-aligned assets to create the first half of their digital marketing pitch.