Agency Choice Board Project Q4 Summative Board
Agency Choice Board
Select your path to media message mastery.
The Assignment: Choose ONE project to complete as your final assessment. You may choose the Digital Route (Google Slides/Video) or the Analog Route (Paper/Art).
Digital: Google Slides, Canva, Video
Analog: Poster, Art Paper, Comic Strip
01. Ad Architect
Create an original advertisement for a new product. Use at least two rhetorical appeals to target a specific demographic.
Creative Path
02. Media Critic
Analyze 3 real-world ads. Identify bias, evaluate rhetorical appeals, and explain how the medium affects the message.
Analytical Path
03. Remix Expert
Take a set of dry, objective facts and "remix" them into three different ads: one for Ethos, one for Pathos, and one for Logos.
Application Path
04. Ethics Auditor
Audit a specific digital platform for bias. Create a scorecard or visual presentation showing how information is manipulated.
Research Path
05. Brand Identity
Design a full brand kit (logo, slogan, mission statement) for a fictional company. Explain how your design choices build Ethos.
Professional Path
06. Comic Strip
Create a 6-panel comic where characters must solve a problem or sell an idea using Ethos, Pathos, and Logos in their dialogue.
Narrative Path
Name: _______________________________ Date: ___________
Master the Message
Agency Mastery Rubric
Summative Assessment Evaluation Criteria
Total Points
/ 20
Criterion Expert (5) Proficient (4) Basic (3) Novice (1-2) Rhetorical Appeals Masterful use of Ethos, Pathos, or Logos; appeals are intentional and highly effective. Correct use of rhetorical appeals to target the audience. Uses appeals, but they are generic or slightly misapplied. Appeals are missing or misunderstood. Audience Targeting Every design choice (color, font, tone) is perfectly tailored to a specific demographic. Tone and style mostly match the chosen target audience. Target audience is vague; design choices are inconsistent. No clear target audience or strategy. Bias Awareness Shows deep understanding of bias; either identifies it perfectly or uses it ethically. Correctly identifies or addresses bias within the project scope. Demonstrates basic awareness of bias but lacks depth. Bias is not addressed or is misunderstood. Craft & Execution Polished, professional work; high impact and creative use of chosen medium. Clean, organized, and follows all assignment requirements. Work is completed but lacks polish or organization. Disorganized or incomplete submission.
Creator's Statement
Briefly explain your rhetorical strategy. How did you use Ethos, Pathos, or Logos to influence your audience?
Digital Submission Link: __________________________________________________
Project Code: 8-EL-MASTERY
Master the Message Teacher Guide v2 Master the Message
Teacher Facilitation Guide | Grade 8 ELA
Mission Objective
Students will deconstruct digital media through rhetorical analysis and bias identification, transitioning from passive consumers to strategic creators who engineer persuasive messages.
Standards Alignment
CCSS.RI.8.7: Evaluate the advantages and disadvantages of using different mediums to present a particular topic or idea.
Mission Inventory
Decoding Slides V3 Final V2
Digital Scan Bell Ringer
Rhetorical Radar Sheet
Agency Choice Board (6)
Signal Check Ticket V2
Phase 1: Launch & Direct Instruction
45 Minutes
1. Case Study: The Viral Hook
5 MINS
Slides 1-3 | Embedded Video
Open with the high-energy title and mission brief. Watch the Case Study video (Slide 3). Prompt: "What was the creator's 'hidden' agenda?"
2. Bell Ringer: Digital Audit & Pivot
15 MINS
Slides 4-5 | Digital Scan Bell Ringer
Students list 3 recent ads and their platforms. Transition to the Persuasion Pivot: drafting three distinct sentences (Ethos, Pathos, Logos) to convince different stakeholders.
3. Gamified Vocab: Quiz Bee
10 MINS
Slides 6-9 | Quiz Bee Resource
Fast-paced check for understanding. Award "Agency Points" to teams identifying Bias by Omission and rhetorical appeals in sequential reveal rounds.
4. Master Modeling: Radar Scan
15 MINS
Slides 10-12 | Rhetorical Radar Sheet
Review "The Brief" (Slide 10). Teacher models "I DO" analysis of a mentor text. Transition to "WE DO" (Slide 12) where the class collectively deconstructs a viral clip before independent work.
Phase 2: Active Application & Debrief
45 Minutes
5. Guided Practice: Gallery Scan
20 MINS
Slide 13 | Gallery Walk Ad Cards
Pairs rotate through 8 stations. Students record scans on their Rhetorical Radar and leave Post-It Note analysis directly on the ad cards.
6. Collaboration: Agency Showdown
15 MINS
Slide 14 | Scoring Form
Teams pitch a "useless item" (e.g., Single Sock). Use the Agency Showdown Scoring Form for peer-eval. Pacing is key: 30-second pitches max!
7. Wrap-Up: Choice & Signal
10 MINS
Slides 15-16 | Signal Ticket V2
Introduce the Agency Choice Board. Distribute the Signal Check Ticket for final reflection. Collect tickets at the door as "Flight Data."
Decoding Digital Slides V3 Final V2 Creative Agency 8
Master the
Message
Decoding Rhetoric & Digital Persuasion
Mission Brief
Standard
CCSS.RI.8.7:
Targets
Identify Ethos, Pathos, and Logos.
Analyze how bias influences a message.
Case Study
Embedded media
Observe the rhetorical triangle in action.
Essential Question
What messages did you encounter today, and how were they trying to influence you?
Part A: Digital Scan
03:00
The 3-Ad Audit:
List three ads you saw in the last 24 hours. Identify the Medium and the Hook.
Product
Medium/Platform
The "Hook"
Ad #1...
Ad #2...
Ad #3...
Check your phone, social media, or apps for inspiration!
Quick Reflection:
Which ad was the hardest to ignore?
Essential Question
How do creators shift their rhetorical strategy based on who they are talking to and what they want?
Part B: Persuasion Pivot
05:00
The Mission:
Persuade three targets to support a 4-day school week.
Write one sentence for each using the correct appeal.
ETHOS
Trust/Expert
PATHOS
Feelings
LOGOS
Data/Logic
Principal
ETHOS
Friend
PATHOS
Parent
LOGOS
Round 01
Word Splash Quiz Bee
An influencer records a video mentioning their "decade of experience" to recommend a primer. Primary appeal?
A. Pathos
B. Ethos
C. Logos
D. Bias
REVEAL!
REVEALED
B
ETHOS
Category: Rhetorical Appeal
By highlighting "experience," they build authority to gain trust.
Round 02
Word Splash Quiz Bee
A report about a new park only interviews happy residents, skipping discussion of high tax costs. This is:
Master the Message Teacher Guide Project Master the Message
Teacher Facilitation Guide | Grade 8 ELA
Learning Target
"I can analyze digital media to identify rhetorical appeals (ethos, pathos, logos) and detect bias by omission."
Mission Objective
Students will deconstruct digital media through rhetorical analysis and bias identification, transitioning from passive consumers to strategic creators who engineer persuasive messages.
Standards Alignment
CCSS.RI.8.7: Evaluate the advantages and disadvantages of using different mediums (e.g., print or digital text, video, multimedia) to present a particular topic or idea.
Mission Inventory
Decoding Slides V3 Final V2
Digital Scan Bell Ringer
Rhetorical Radar Worksheet
Agency Choice Board Project
Signal Check Ticket V2
Phase 1: Launch & Instruction
45 Minutes
1. Case Study: The Viral Hook
5 MINS
Slide 3 | Case Study Video
Open with the high-energy title and mission brief. Watch the Case Study video. Prompt students to notice how the background music and quick cuts create a sense of urgency. Ask: "What is this creator trying to make you feel?"
2. Bell Ringer: Digital Audit & Pivot
15 MINS
Slides 4-5 | Digital Scan Bell Ringer
Students perform a "3-Ad Audit" listing ads from their social feeds. Transition to the Persuasion Pivot. This is the first practical application of Rhetorical Appeals (Ethos, Pathos, Logos). Ensure students understand the target audience for each pivot.
3. Gamified Vocab: Quiz Bee
10 MINS
Slides 6-9 | Quiz Bee Resource
Fast-paced check for understanding. Award "Agency Points" to teams identifying Bias by Omission and rhetorical terms. Use the split-reveal slides to build tension and engagement.
4. Master Modeling: Radar Scan
15 MINS
Slides 10-12 | Rhetorical Radar Sheet
Review "The Brief" (Slide 10). Model the "I DO" analysis of the Life-Sync Pro mentor text. Focus on evidence-based claims. Transition to "WE DO" where the class scans a viral clip together.
Phase 2: Active Application
45 Minutes
5. Guided Practice: Gallery Scan
20 MINS
Slide 13 | Gallery Walk Ad Cards
Pairs rotate through the 8 stations. Students must complete a "Radar Scan" for at least 4 stations. They leave one specific analytical claim on a Post-It Note at each stop. Check for peer-to-peer feedback.
6. Collaboration: Agency Showdown
Decoding Digital Slides NEW UNIT!
Agency 808 Presents
Master the
Message
Decoding Digital Persuasion
The Core Question
In a world of constant digital noise, how do creators influence what we think, feel, and buy?
Digital Scan
05:00
The 3-Ad Audit 📱
Think back to the last 30 minutes you spent online. List the last three ads you saw on your feed.
One Word Only:
How did each ad try to make you feel?
"If you're not paying for the product, you
The Persuasion Pro-Kit
ETHOS
Authority
"Trust me,
PATHOS
Emotion
"Feel the love
LOGOS
Logic
"The data makes
Digital Ethos
THE BADGE
The "Verified" Trap
Platforms use checkmarks to manufacture instant trust before you even read the post.
THE NUMBER
Follower Math
"If 10 million people follow them, they must be right... right?"
"Credibility is the currency of the internet."
Critical Filter
Can trust be bought?
Algo-Pathos
The Feed
Outrage gets the most clicks.
FOMO is a sales tactic.
Algorithms hate neutrality.
SCAM!
"You won't BELIEVE what she said next... 😱✨"
Clickbait uses Extreme Pathos to hijack your brain's curiosity system.
The Logos Lab
Selective Stats
"9 out of 10 dentists recommend..."
(Wait... who are these dentists?)
Visual Lies
Charts designed to make tiny gains look like huge explosions.
"Numbers don't lie, but people use them to tell stories."
Always Ask:
WHERE DID THE DATA
CREATE
Quarter 4 Final
AD
ARCHITECT
"Don't just deconstruct the agency.
Digital
Social / Video / Web
Analog
Posters / Print / Art
Digital Scan Bell Ringer Digital Scan Audit
Daily Bell Ringer Activity: Part A
Agent
Essential Question
What messages did you encounter today, and how were they trying to influence you?
Task: The 3-Ad Audit
Think back to the last 24 hours. Identify three advertisements or persuasive messages you saw (social media, apps, posters, TV).
Product/Message Platform/Medium The "Hook"
Quick Scan:
Which of these ads was the hardest to ignore? What specifically caught your eye?
Unit: Media Message Mastery
The Persuasion Pivot
Daily Bell Ringer Activity: Part B
Agent
Essential Question
How do creators shift their rhetorical strategy based on who they are talking to and what they want?
Task: The Three-Way Pitch
Scenario: Your school is switching to a 4-day school week, but the school days will be 2 hours longer. You need to persuade three different people to support this. Write one sentence for each person using the specific rhetorical appeal.
Target: The School Principal
Use: ETHOS (Credibility)
Hint: Mention experts, research, or professional benefits...
Target: Your Best Friend
Use: PATHOS (Emotion)
Hint: Focus on excitement, freedom, or social time...
Target: A Concerned Parent
Use: LOGOS (Logic/Data)
Hint: Use numbers, facts about sleep, or schedules...
Mastery Check:
Which of your three sentences was the easiest to write? Why do you think that specific appeal comes more naturally to you?
Unit: Media Message Mastery
Master the Message 60-Min Teacher Guide Project Master the Message
60-Min Facilitation Guide | Grade 8 ELA
Learning Target
"I can analyze digital media to identify rhetorical appeals and detect bias by omission."
Objective
Students will deconstruct digital media through rhetorical analysis and bias identification, transitioning from passive consumers to critical analysts in a fast-paced "Agency" environment.
Standards Alignment
CCSS.RI.8.7: Evaluate the advantages/disadvantages of different mediums for a particular topic.
Inventory
Decoding Slides V3 Final V2
Digital Scan Bell Ringer
Rhetorical Radar Sheet
Signal Check Ticket V2
Phase 1: Instruction & Gamification
30 Minutes
1. Hook & Bell Ringer Audit
10 MINS
Slides 1-5 | Digital Scan Bell Ringer
Case Study (3m): Watch the video on Slide 3. Prompt: "What feelings are they selling?"
2. Rapid Vocab: Quiz Bee
10 MINS
Slides 6-9 | Quiz Bee Resource
Gamified identification. Use Slides 6-9 for split-reveals of rhetorical appeals and Bias by Omission. Keep rounds fast (45s per item). Award points for the fastest correct identification.
3. Modeling: Radar Scan
10 MINS
Slides 10-12 | Rhetorical Radar Sheet
I DO (5m): Analyze mentor text on Slide 11. Highlight percentages as Logos.
Phase 2: Active Application
30 Minutes
4. Guided Practice: Gallery Scan
15 MINS
Slide 13 | Gallery Walk Ad Cards
Students rotate to 3 stations. Requirement: Complete 3 Radar Scans. Pairs leave one analytical Post-It Note on their final station. Monitor for focus and evidence use.
5. Collaboration: Agency Showdown
10 MINS
Slide 14 | Showdown Scoring Form
Teams pitch a "useless item" (e.g., Broken Pen). Each team gets 30 seconds. Peers use the Scoring Form to rate the use of Appeals and the Hook.
6. Wrap-Up & Exit Ticket
5 MINS
Slides 15-16 | Signal Check Ticket V2
Display Choice Board (Slide 15) for homework/next lesson. Students complete the Signal Check Ticket as a quick reflection on today's learning. Collect at the door.
Decoding Digital Slides V3 Final V2 Agency 8 Headquarters
MASTER THE
MESSAGE
Digital Rhetoric & Persuasion Analysis
Mission Brief
Learning Standard
CCSS.RI.8.7: Evaluate the advantages and disadvantages of using different mediums.
Essential Question
How do creators engineer messages to influence human behavior?
Learning Target
"I can analyze digital media to identify rhetorical appeals (ethos, pathos, logos) and detect bias by omission."
Bell Ringer
05:00
Persuasion Pivot
Convince three different targets to support a 4-Day School Week.
Principal
ETHOS
(Expert/Trust)
Best Friend
PATHOS
(Feelings)
Parent
LOGOS
(Data/Logic)
Word Splash
Quiz Bee
4 Rounds. 4 Choices. Ready?
Identify the Rhetoric
Round 01
Identification
An influencer records a video mentioning their "decade of experience" in skincare to recommend a primer. Primary appeal?
A. Pathos
B. Ethos
C. Logos
D. Bias
REVEAL!
CORRECT ANSWER
B
ETHOS
Word Class: Rhetorical Appeal
"By highlighting her decade of experience, the speaker builds the trust necessary to gain an audience's approval."
Round 02
Analysis
A news report about a new park only interviews happy residents, skipping any discussion of high tax costs. This is:
A. Sourcing
B. Pathos
C. Bias by Omission
D. Demographics
REVEAL!
CORRECT ANSWER
C
OMISSION
Word Class: Media Bias
"Deliberately skipping negative facts creates a one-sided, unfair perspective for the viewer."
Round 03
Identification
"Last year, 15,000 users saved an average of $300 by switching to our app." Primary appeal?
A. Logos
B. Ethos
C. Bias
D. Pathos
REVEAL!
CORRECT ANSWER
A
LOGOS
Decoding Digital Slides V3 Final V2 Agency 8 Creative
MASTER THE
MESSAGE
Rhetoric & Media Analysis
Mission Brief
Standard
CCSS.RI.8.7: Evaluate the advantages and disadvantages of using different mediums.
Essential Question
How do creators engineer messages to influence human behavior?
Learning Target
"I can analyze digital media to identify rhetorical appeals and detect bias by omission."
Bell Ringer
05:00
Persuasion Pivot
Convince three different targets to support a 4-Day School Week. Write one sentence for each.
Principal
ETHOS
(Expert/Trust)
Best Friend
PATHOS
(Feelings)
Parent
LOGOS
(Data/Logic)
Round 01
Word Splash Quiz Bee
An influencer records a video mentioning their "decade of experience" in skincare to recommend a primer. Primary appeal?
A. Pathos
B. Ethos
C. Logos
D. Bias
REVEALED
B
ETHOS
Category: Rhetorical Appeal
"By highlighting her experience, the speaker builds trust."
Round 02
Word Splash Quiz Bee
A report about a new park only interviews happy residents, skipping any discussion of high tax costs. This is:
A. Sourcing
B. Pathos
C. Bias... Omission
D. Demographics
REVEALED
C
OMISSION
Category: Media Bias
"Skipping negative facts creates a one-sided perspective."
Round 03
Word Splash Quiz Bee
"Last year, 15,000 users saved an average of $300 by switching to our app." Primary appeal?
A. Logos
B. Ethos
C. Bias
D. Pathos
REVEALED
A
LOGOS
Category: Rhetorical Appeal
"Using specific data makes the claim feel logical."
Round 04
Word Splash Quiz Bee
An ad for a pet shelter features sad music and close-ups of lonely puppies. Primary appeal?
A. Logos
Signal Check Exit Ticket V2 Signal Check
Media Mastery Exit Ticket
Agent
1 Identify one rhetorical appeal (Ethos, Pathos, or Logos) from today. How was it used?
2 What was the most challenging part of analyzing digital media today?
Confidence: 1 (Fuzzy) to 5 (Mastered)
1
2
3
4
5
Signal Check
Media Mastery Exit Ticket
Agent
1 Identify one rhetorical appeal (Ethos, Pathos, or Logos) from today. How was it used?
2 What was the most challenging part of analyzing digital media today?
Confidence: 1 (Fuzzy) to 5 (Mastered)
1
2
3
4
5
Signal Check
Media Mastery Exit Ticket
Agent
1 Identify one rhetorical appeal (Ethos, Pathos, or Logos) from today. How was it used?
2 What was the most challenging part of analyzing digital media today?
Confidence: 1 (Fuzzy) to 5 (Mastered)
1
2
3
4
5
Signal Check
Media Mastery Exit Ticket
Agent
1 Identify one rhetorical appeal (Ethos, Pathos, or Logos) from today. How was it used?
2 What was the most challenging part of analyzing digital media today?
Confidence: 1 (Fuzzy) to 5 (Mastered)
1
2
3
4
5
Rhetorical Radar Worksheet Rhetorical Radar
Digital Message Analysis Worksheet
Name
Date
Ethos
Credibility & Authority
Pathos
Emotional Appeal
Logos
Logic, Facts & Data
Target 01
Class Example: [Teacher Chosen Media]
Surface Scan
Media Type (News/Ad/Social/etc.)
Target Audience (Who is this for?)
The Hook
What was the very first thing that caught your attention?
Rhetorical Breakdown
Ethos Elements
Pathos Elements
Logos Elements
Target 02
Solo Deep-Dive Analysis
Bias Sensor
Loaded Language
Bias by Omission
Sensationalism
Algorithm Baiting
Primary Appeal
Which appeal dominates the message?
Analysis Brief
Explain how the creator used rhetoric to influence the audience. Provide specific evidence from the text.
Counter-Message
If you were to make this message neutral or objective, what is the first thing you would change?
Decoding Digital Slides V3 Final V2 Updated Agency 8 Creative
MASTER THE
MESSAGE
Rhetoric & Media Analysis
Mission Brief
Standard
CCSS.RI.8.7: Evaluate the advantages and disadvantages of using different mediums.
Essential Question
How do creators engineer messages to influence human behavior?
Learning Target
"I can analyze digital media to identify rhetorical appeals and detect bias by omission."
Bell Ringer
05:00
Persuasion Pivot
Convince three different targets to support a 4-Day School Week. Write one sentence for each.
Principal
ETHOS
(Trust)
Best Friend
PATHOS
(Feelings)
Parent
LOGOS
(Logic)
Round 01
Word Splash Quiz Bee
An influencer records a video mentioning their "decade of experience" in skincare to recommend a primer. Primary appeal?
A. Pathos
B. Ethos
C. Logos
D. Bias
REVEALED
B
ETHOS
Category: Rhetorical Appeal
"By highlighting her experience, the speaker builds trust."
Round 02
Word Splash Quiz Bee
A report about a new park only interviews happy residents, skipping any discussion of high tax costs. This is:
A. Sourcing
B. Pathos
C. Bias... Omission
D. Demographics
REVEALED
C
OMISSION
Category: Media Bias
"Skipping negative facts creates a one-sided perspective."
Round 03
Word Splash Quiz Bee
"Last year, 15,000 users saved an average of $300 by switching to our app." Primary appeal?
A. Logos
B. Ethos
C. Bias
D. Pathos
REVEALED
A
LOGOS
Category: Rhetorical Appeal
"Using specific data makes the claim feel logical."
Round 04
Word Splash Quiz Bee
An ad for a pet shelter features sad music and close-ups of lonely puppies. Primary appeal?
A. Logos
Media Debate Cards Media Debate Cards
Discussion Prompts for Critical Thinkers
Facilitation Guide
The "Fishbowl" Method
Place 4-5 chairs in the center. Students in the center discuss a card. Students on the outside listen and take notes. When a "center" student finishes their point, they can tap out and let someone else in.
The "Chat Thread" Method
Tape cards to the walls around the room. Students walk around in pairs, discussing each prompt for 2 minutes before moving to the next "post."
Topic: Pathos & Algorithms
If social media algorithms only showed us content that made us feel calm instead of outraged, how would the world change?
Discussion Card #01 Analyze the Impact
Topic: Digital Ethos
Does a "blue checkmark" or a high follower count actually make someone more trustworthy? Why does our brain trick us into thinking it does?
Discussion Card #02 Question Authority
Topic: Logos & Data
We often trust "data" because it feels scientific. How can a graph or a statistic actually be used to hide the truth instead of revealing it?
Discussion Card #03 Logic Check
Topic: Bias by Omission
When news outlets choose NOT to cover a story, are they still being biased? Is what they leave out just as important as what they put in?
Discussion Card #04 The Silent Message
Topic: Platform Responsibility
Should social media apps be responsible for labeling "biased" or "rhetorical" content, or is it the user's job to figure it out for themselves?
Discussion Card #05 Whose Job?
Topic: Target Audience
How do digital creators change their rhetorical appeals when they know they are talking specifically to your age group versus your parents?
Discussion Card #06 The Mirror Effect
Media Mastery Vocab Blitz Worksheet Agency Quick Check
Vocab Blitz
4 Items. 4 Minutes. Total Mastery.
Agent: _______________________________ Date: ___________
01
A commercial for a luxury watch shows a father passing his watch down to his son at graduation. This emotional appeal is an example of:
A. Ethos
B. Pathos
C. Logos
D. Omission
02
A toothpaste ad claims that "9 out of 10 dentists recommend" their brand to build trust with the consumer. This is an example of:
A. Pathos
B. Logos
C. Ethos
D. Bias
03
A smartphone website lists the exact battery life, processor speed, and megapixel count of their new camera. This is an example of:
A. Logos
B. Pathos
C. Ethos
D. Target Audience
04
When a news article only interviews supporters of a new law and ignores the people who are against it, the article is showing:
A. Objectivity
B. Logos
C. Rhetoric
D. Bias
Agency 8 Training Division Code: BLITZ-04
Decoding Digital Slides V3 Final V2 Updated V2 Creative Agency 8
MASTER THE
MESSAGE
Rhetoric & Media Analysis
Mission Brief
Learning Standard
CCSS.RI.8.7: Evaluate the advantages and disadvantages of using different mediums.
Essential Question
How do creators engineer messages to influence behavior?
Learning Target
"I can analyze digital media to identify rhetorical appeals and detect bias."
Bell Ringer
05:00
Persuasion Pivot
Convince three different targets to support a 4-Day School Week.
Principal
ETHOS
(Expert/Trust)
Best Friend
PATHOS
(Feelings)
Parent
LOGOS
(Data/Logic)
Word Splash
Quiz Bee
4 Rounds. 4 Choices. Analysis Mode Engaged.
Prepare for Round 1
Round 01
Identification
An influencer records a video mentioning their "decade of experience" in skincare to recommend a primer. Primary appeal?
A. Pathos
B. Ethos
C. Logos
D. Bias
CORRECT!
B
ETHOS
Category: Rhetorical Appeal
"By highlighting her decade of experience, the speaker builds the trust necessary to gain approval."
Round 02
Analysis
A report about a new park only interviews happy residents, skipping any discussion of high tax costs. This is:
A. Sourcing
B. Pathos
C. Omission
D. Demographics
CORRECT!
C
OMISSION
Category: Media Bias
"Deliberately skipping negative facts creates a one-sided, unfair perspective for the viewer."
Round 03
Identification
"Last year, 15,000 users saved an average of $300 by switching to our app." Primary appeal?
A. Logos
B. Ethos
C. Bias
D. Pathos
CORRECT!
A
LOGOS
Category: Rhetorical Appeal
"Using specific data and statistics makes the claim feel logical and verifiable."
Ad Architect Project Guide Q4 Summative Project
Project: Ad Architect
From Consumer to Creator: Building Persuasion
The Creative Brief
Now that you've mastered the art of deconstructing messages, it's time to build your own. Your mission is to create an original advertisement for a product, service, or social cause of your choice.
You must strategically employ the rhetorical triangle (Ethos, Pathos, Logos) to influence a specific target audience while being mindful of how you present information.
Project Pathways
Digital Route
Create a social media graphic, a video ad (30s), or a digital billboard using design software (Canva, Adobe, etc.).
Analog Route
Design a hand-drawn poster, a magazine spread, or a storyboard for a commercial using traditional media.
Required Elements
1
Clear Appeal: You must use at least two rhetorical appeals effectively.
2
Defined Audience: Your design choices must target a specific demographic.
3
Visual Impact: Intentional use of color, layout, and "hooks."
4
Analysis: A "Creator's Statement" explaining your strategy.
Phase 1: Planning Radar
Product/Cause
Target Audience
Primary Appeal
Secondary Appeal
Creator's Statement
Explain the rhetorical engineering behind your advertisement. Why did you make these choices?
1. Audience Analysis
Who are you targeting? List 3 specific design elements (colors, words, images, fonts) you chose to attract this group.
2. Rhetorical Strategy
Identify your primary appeals (Ethos, Pathos, or Logos). Explain exactly how they appear in your ad and why they are persuasive.
Architect's Rubric
Grading Scale: 16 Points Total
Criterion Expert (4) Proficient (3) Basic (2) Novice (1) Rhetoric Masterful use of 2+ appeals; persuasion is sophisticated and clear. Clear use of 2 appeals to target audience. Only 1 appeal is clear or used correctly. Appeals are missing or misunderstood. Audience Every design choice is perfectly tailored to demographic. Language/style matches the target audience well.
Decoding Digital Slides V3 Final V2 Updated V2 Grid Fix Creative Agency 8
MASTER THE
MESSAGE
Rhetoric & Media Analysis
Mission Brief
Learning Standard
CCSS.RI.8.7: Evaluate the advantages and disadvantages of using different mediums.
Essential Question
How do creators engineer messages to influence behavior?
Learning Target
"I can analyze digital media to identify rhetorical appeals and detect bias."
Bell Ringer
05:00
Persuasion Pivot
Convince three different targets to support a 4-Day School Week.
Principal
ETHOS
(Expert/Trust)
Best Friend
PATHOS
(Feelings)
Parent
LOGOS
(Data/Logic)
Word Splash
Quiz Bee
4 Rounds. 4 Choices. Analysis Mode Engaged.
Prepare for Round 1
Round 01
Identification
An influencer records a video mentioning their "decade of experience" in skincare to recommend a primer. Primary appeal?
A. Pathos
B. Ethos
C. Logos
D. Bias
CORRECT!
B
ETHOS
Category: Rhetorical Appeal
"By highlighting her decade of experience, the speaker builds the trust necessary to gain approval."
Round 02
Analysis
A report about a new park only interviews happy residents, skipping any discussion of high tax costs. This is:
A. Sourcing
B. Pathos
C. Omission
D. Demographics
CORRECT!
C
OMISSION
Category: Media Bias
"Deliberately skipping negative facts creates a one-sided, unfair perspective for the viewer."
Round 03
Identification
"Last year, 15,000 users saved an average of $300 by switching to our app." Primary appeal?
A. Logos
B. Ethos
C. Bias
D. Pathos
CORRECT!
A
LOGOS
Category: Rhetorical Appeal
"Using specific data and statistics makes the claim feel logical and verifiable."
Media Mastery Vocabulary Worksheet Message Mastery Vocab
Unit Terminology Assessment
Name
Date
Instructions: Read each scenario carefully. Circle the letter of the correct term. Notice the brief meanings in the choices to help you decide.
1. A skincare brand features a world-renowned dermatologist in its digital ad to explain the science behind their new serum. Which rhetorical appeal is this?
A
Pathos Appeal to emotion
B
Logos Appeal to logic/data
C
Ethos Appeal to credibility
D
Bias A one-sided leaning
2. An animal rescue organization shares a video of a lonely puppy with sad piano music to encourage donations. This is an example of:
A
Ethos Appeal to credibility
B
Pathos Appeal to emotion
C
Logos Appeal to logic/data
D
Verification Fact checking
3. When a news article uses "loaded language" to make one side of a conflict look better than the other, they are demonstrating:
A
Ethos Trustworthiness
B
Logos Factual evidence
C
Bias Personal prejudice
D
Targeting Selecting an audience
4. A smartphone ad presents a bar graph showing their battery lasts 40% longer than competitors. This appeal to reason is:
A
Logos Appeal to logic/data
B
Ethos Appeal to credibility
C
Pathos Appeal to emotion
D
Diction Choice of words
5. The specific group of people that a digital creator intends to reach with their message is known as the:
A
Medium The delivery method
B
Target Audience The specific viewers
C
Credibility Trustworthiness
D
Algorithm Platform rules
6. The art of effective or persuasive speaking or writing, using specific techniques to influence an audience is:
A
Rhetoric Persuasive technique
B
Linguistics Study of language
C
Context Surrounding situation
D
Composition Creation process
Score: ________ / 6
Decoding Digital Slides V3 Final V2 Updated V2 Grid Fix V2 Creative Agency 8
MASTER THE
MESSAGE
Rhetoric & Media Analysis
Mission Brief
Learning Standard
CCSS.RI.8.7: Evaluate the advantages and disadvantages of using different mediums.
Essential Question
How do creators engineer messages to influence behavior?
Learning Target
"I can analyze digital media to identify rhetorical appeals and detect bias."
Bell Ringer
05:00
Persuasion Pivot
Convince three different targets to support a 4-Day School Week.
Principal
ETHOS
(Expert/Trust)
Best Friend
PATHOS
(Feelings)
Parent
LOGOS
(Data/Logic)
Word Splash
Quiz Bee
4 Rounds. 4 Choices. Ready?
Analyze the Media
Round 01
Identification
An influencer mentions her "decade of experience" to recommend a product. Primary appeal?
A. Pathos
B. Ethos
C. Logos
D. Bias
CORRECT!
B
ETHOS
Category: Rhetorical Appeal
"By highlighting her decade of experience, the speaker builds trust to gain approval."
Round 02
Analysis
A report about a new park only interviews happy residents, skipping tax costs. This is:
A. Sourcing
B. Pathos
C. Omission
D. Demo.
CORRECT!
C
OMISSION
Category: Media Bias
"Deliberately skipping negative facts creates a one-sided perspective."
Round 03
Identification
"Last year, 15,000 users saved an average of $300 by using our app." Primary appeal?
A. Logos
B. Ethos
C. Bias
D. Pathos
CORRECT!
A
LOGOS
Category: Rhetorical Appeal
"Using specific data and statistics makes the claim feel logical."
Round 04
Analysis
An ad for a pet shelter features sad music and close-ups of lonely puppies. Primary appeal?
Decoding Digital Slides V3 Final V2 Updated V2 Grid Fix V2 Smaller Text Creative Agency 8
MASTER THE
MESSAGE
Rhetoric & Media Analysis
Mission Brief
Learning Standard
CCSS.RI.8.7: Evaluate the advantages and disadvantages of using different mediums.
Essential Question
How do creators engineer messages to influence behavior?
Learning Target
"I can analyze digital media to identify rhetorical appeals and detect bias."
Bell Ringer
05:00
Persuasion Pivot
Convince three different targets to support a 4-Day School Week.
Principal
ETHOS
(Expert/Trust)
Best Friend
PATHOS
(Feelings)
Parent
LOGOS
(Data/Logic)
Word Splash
Quiz Bee
4 Rounds. 4 Choices. Ready?
Analyze the Media
Round 01
Identification
An influencer mentions her "decade of experience" in skincare to recommend a primer. Primary appeal?
A. Pathos
B. Ethos
C. Logos
D. Bias
CORRECT!
B
ETHOS
Category: Rhetorical Appeal
"By highlighting her decade of experience, the speaker builds trust to gain approval."
Round 02
Analysis
A news report about a new park only interviews happy residents, skipping tax costs. This is:
A. Sourcing
B. Pathos
C. Omission
D. Demo.
CORRECT!
C
OMISSION
Category: Media Bias
"Deliberately skipping negative facts creates a one-sided perspective."
Round 03
Identification
"Last year, 15,000 users saved an average of $300 by using our app." Primary appeal?
A. Logos
B. Ethos
C. Bias
D. Pathos
CORRECT!
A
LOGOS
Category: Rhetorical Appeal
"Using specific data and statistics makes the claim feel logical."
Round 04
Analysis
An ad for a pet shelter features sad music and close-ups of lonely puppies. Primary appeal?
Media Mastery Vocabulary Answer Key Answer Key
Media Mastery Vocabulary
1
Correct Choice
C. Ethos
A dermatologist provides professional authority and credibility to the product.
2
Correct Choice
B. Pathos
Uses sad imagery and music to trigger an emotional response (pity/sympathy).
3
Correct Choice
C. Bias
Loaded language is used to present a one-sided or unfair perspective.
4
Correct Choice
A. Logos
Appeals to logic through data, statistics, and direct comparison.
5
Correct Choice
B. Target Audience
The intended group of people designated by demographic or interest.
6
Correct Choice
B. Rhetoric
The overall study and application of persuasive techniques.
Teacher Note: Use this key for rapid grading or review. For questions 1-4, discuss why the distractors (incorrect choices) don't fit the specific scenario provided.
Unit ID
MED-VOC-G8
Ad Architect Storyboard Template Ad Architect: Storyboard
Project Planning & Visualization
Name
Main Message / Hook
Rhetorical Goal
Frame 01 Intro / Opening
Visuals / Text Overlay
Audio / Dialogue
Frame 02 The Problem / Need
Visuals / Text Overlay
Audio / Dialogue
Frame 03 The Solution (Appeal)
Visuals / Text Overlay
Audio / Dialogue
Frame 04 Closing / Call to Action
Visuals / Text Overlay
Audio / Dialogue
Note: Use these frames to map out your 30-second commercial or your digital carousel post. Focus on where your Rhetorical Appeals appear!
Decoding Digital Slides V3 Final V2 Updated V2 Grid Fix V2 Smaller Text V2 Creative Agency 8
MASTER THE
MESSAGE
Rhetoric & Media Analysis
Mission Brief
Learning Standard
CCSS.RI.8.7: Evaluate the advantages and disadvantages of using different mediums.
Essential Question
How do creators engineer messages to influence behavior?
Learning Target
"I can analyze digital media to identify rhetorical appeals and detect bias."
Bell Ringer
05:00
Persuasion Pivot
Convince three different targets to support a 4-Day School Week.
Principal
ETHOS
(Trust)
Best Friend
PATHOS
(Feelings)
Parent
LOGOS
(Logic)
Word Splash
Quiz Bee
4 Rounds. 4 Choices. Ready?
Analyze the Media
Round 01
Identification
An influencer mentions her "decade of experience" in skincare to recommend a product. Primary appeal?
A. Pathos
B. Ethos
C. Logos
D. Bias
CORRECT!
B
ETHOS
Category: Rhetorical Appeal
"By highlighting her decade of experience, the speaker builds trust to gain approval."
Round 02
Analysis
A news report about a new park only interviews happy residents, skipping tax costs. This is:
A. Sourcing
B. Pathos
C. Omission
D. Demographics
CORRECT!
C
OMISSION
Category: Media Bias
"Deliberately skipping negative facts creates a one-sided perspective."
Round 03
Identification
"Last year, 15,000 users saved an average of $300 by using our app." Primary appeal?
A. Logos
B. Ethos
C. Bias
D. Pathos
CORRECT!
A
LOGOS
Category: Rhetorical Appeal
"Using specific data and statistics makes the claim feel logical."
Round 04
Analysis
An ad for a pet shelter features sad music and close-ups of lonely puppies. Primary appeal?
Mastery Master Answer Key Internal Master Doc
Mastery Answer Key
Consolidated Solutions for Media Message Mastery
1. Word Splash Quiz Bee (Slides 5-12)
Round 01: Influencer
Answer: B (Ethos)
Category: Rhetorical Appeal. Highlight: "Decade of experience" builds trust.
Round 02: News Report
Answer: C (Omission)
Category: Media Bias. Highlight: Skipping negative facts creates imbalance.
Round 03: App Savings
Answer: A (Logos)
Category: Rhetorical Appeal. Highlight: Statistics ($300 avg) make it logical.
Round 04: Pet Shelter
Answer: C (Pathos)
Category: Rhetorical Appeal. Highlight: Sad music triggers sympathy.
2. Persuasion Pivot Sample Responses
Ethos (Principal)
"As an educator committed to excellence, you know that rested students perform better on tests."
Pathos (Best Friend)
"Imagine having three whole days to just chill and game without feeling stressed by homework!"
Logos (Parent)
"A 4-day week reduces commute costs by 20% and lets me finish chores while you're still home."
3. Teacher Modeling (Slide 15 / Solar-X)
Appeals Identified
• Logos: Hard data ("99% Carbon-Free").
• Ethos: Authority ("Top Scientists").
• Pathos: Emotional hook ("Our Children").
Bias Check
Bias by Omission: The ad ignores high initial installation costs and potential maintenance issues.
4. Gallery Station Sample Answers
Station 01: Eco-Glow (Ethos)
Q1: She uses "10 years" experience to frame herself as a master/expert in her field.Q2: "1.2M Likes" shows high social proof; if that many people agree, the audience assumes she is trustworthy.
Station 02: Turbo-Charge (Logos)
Q1: The bars are 4x taller than competitors, making "342%" look like a massive, undeniable gap.Q2: Missing the actual testing data, names of competitors, or the "independent lab" source name.
Station 03: Paws Project (Pathos)
Q1: "No roof", "shiver", and "tonight" create urgency and pity.Q2: "Leo" humanizes the animal; it's harder to ignore a specific individual than a generic "dog."
Station 04: Swift-Seat (Bias/Urgency)
Q1: The timer creates "scarcity bias," forcing you to buy now to avoid losing the deal, skipping logic.
Media Mastery Formative Test Progress Audit
Mission: Media Message Mastery | Formative Check
Agency ID
Timestamp
Section 01: Identification Scan
1. A luxury watch advertisement shows a successful professional stepping out of a private jet onto a tropical island. There is no text, only a slogan: "Success doesn't wait." This is primarily:
A. Logos
B. Pathos
C. Ethos
D. Omission
2. "9 out of 10 dentists recommend Sparkle-White toothpaste for long-term enamel health." This claim targets which appeal?
A. Pathos
B. Bias
C. Ethos
D. Logos
3. A smartphone spec-sheet compares battery life, processing speed, and camera megapixels using a side-by-side bar chart. This is:
A. Logos
B. Pathos
C. Omission
D. Sourcing
4. A report about a new city law only interviews people who agree with the law, completely ignoring the businesses that will lose money. This is an example of:
A. Audience
B. Medium
C. Rhetoric
D. Bias
Section 02: Critical Analysis
Scenario: The Pro-Energy Pitch
"A fitness influencer posts a reel promoting a new 'Bio-Burst' protein bar. They mention their 5 years as a certified trainer and show a montage of themselves working out with high-energy music. The post highlights that the bar contains 25g of protein but does not mention the 30g of sugar or the high cost of the product."
Identify the Ethos Element
Identify the Pathos Element
Bias Check: What is omitted?
How does this omission manipulate the viewer's decision?
Flight Check: Ready for Analysis Agency 8 Property | Progress Audit 01
Rhetorical Remix Activity Engaging Classroom Activity
The Rhetorical Remix
Transforming Objective Facts into Persuasive Media
The Challenge
Below is a "Boring Base"—a list of 100% objective, boring facts about a product. Your job is to Remix these facts into three different digital advertisements, each one leaning heavily into ONE specific rhetorical appeal.
The Boring Base: "The H2O-16"
It is a blue plastic container.
it holds exactly 16 ounces of liquid water.
The plastic is made from 20% recycled materials.
It has a screw-on lid to prevent spilling.
Remix: ETHOS
How can you make people TRUST this bottle? Use influencers, doctors, or expert testimony.
Write your Ad Headline/Script here...
Remix: PATHOS
How can you make people FEEL something? Use fear of thirst, the joy of the planet, or family vibes.
Write your Ad Headline/Script here...
Remix: LOGOS
How can you make people THINK this is the logical choice? Use facts, savings, and data.
Write your Ad Headline/Script here...
Message Mastery Unit
Signal Check Exit Ticket Signal Check
Media Message Mastery Exit Ticket
Agent
Date
1 Identify one rhetorical appeal (Ethos, Pathos, or Logos) that you saw today in an ad. Explain how it worked.
2 What was the most challenging part of "deconstructing" digital media today?
Confidence Level: 1 (Fuzzy) to 5 (Mastered)
1
2
3
4
5
Signal Check
Media Message Mastery Exit Ticket
Agent
Date
1 Identify one rhetorical appeal (Ethos, Pathos, or Logos) that you saw today in an ad. Explain how it worked.
2 What was the most challenging part of "deconstructing" digital media today?
Confidence Level: 1 (Fuzzy) to 5 (Mastered)
1
2
3
4
5
Digital Ad Gallery Mentor Texts Mentor Text Collection
Digital Ad Gallery
Analyze these mock advertisements using your Rhetorical Radar.
Sponsored Content
Life-Sync Pro
The Intelligent Watch
98% Heart Rate Accuracy
48-Hour Battery Life
Syncs with 50+ Fitness Apps
"The numbers don't lie. 4 out of 5 pro-athletes choose Life-Sync for data-driven performance. Stop guessing. Start tracking."
Shop the Stats
Radar Brief: Ad #01
Primary Appeal: LOGOS. This ad uses statistics (98%, 48-hour) and expert data (4 out of 5 athletes) to make a logical case for the product. It avoids emotional fluff and focuses on "proof."
Critical Question
Who are the "pro-athletes" mentioned? Does a "98% accuracy" rating come from a neutral laboratory or the company itself?
Radar Brief: Ad #02
Primary Appeal: PATHOS. This ad targets the "fear of missing out" (FOMO) and the desire for social acceptance. It uses emojis and urgent language ("DON'T WAIT") to bypass logic and trigger an immediate emotional reaction.
Critical Question
Why is the timer always at "2 minutes left" every time you refresh the page? How does the "only 3 left" claim influence your heartbeat?
SP
Sparkle_Pulse
Paid Partnership
"OMG! You guys... I am literally OBSESSED. 💖 Everyone at the party was asking where I got these. DON'T WAIT. Only 3 left in stock! 😱✨"
#VibeCheck #MustHave #Obsessed
Get the Look
Green-Guardian Org
Dr. Aris Thorne
Lead Ecologist, Earth-First Institute
"As a scientist with 20 years in the field, I only trust brands that meet our rigorous standards. Earth-Root isn't just a label—it's a commitment I'm willing to stake my reputation on."
CERTIFIED 2026
Radar Brief: Ad #03
Primary Appeal: ETHOS. This ad builds trust by borrowing the authority of a scientist ("Dr.", "Lead Ecologist", "20 years"). It uses visual icons (seals and awards) to signal that the brand is reputable and verified.
Critical Question
Does the "Earth-First Institute" actually exist, or was it created by the brand? Is the doctor an independent scientist or a paid spokesperson?
Radar Brief: Ad #04
Primary Feature: BIAS BY OMISSION & LOADED LANGUAGE. This mock news article looks objective but is actually "Sponsored Content" (paid for by the developers). It uses words like "Visionary" and "Prosperity" while completely ignoring potential negative impacts like environmental damage or traffic.
Decoding Digital Slides V2 TOP SECRET
Creative Agency 8
Master the
Message
Decoding the Art of Digital Persuasion
Essential Question
In a world of constant digital noise, how do creators influence what we think, feel, and buy?
Digital Scan
05:00
The 3-Ad Audit 📱
Think back to the last 30 minutes you spent online. List the last three ads you saw on your feed.
One Word Task:
How did each ad try to make you feel?
"If you're not paying for the product, you
The Persuasion Pro-Kit
ETHOS
Authority
"Trust me,
PATHOS
Emotion
"Feel the love
LOGOS
Logic
"The data makes
Digital Ethos
THE BADGE
The "Verified" Trap
Checkmarks manufacture instant trust before you even read a word.
THE NUMBER
Follower Math
"If 10M people follow them, they must be right... right?"
"Credibility is the currency of the digital age."
Critical Filter
Can trust be purchased?
Algo-Pathos
The Feed
Outrage = Clicks
FOMO = Sales
Algorithms hate Neutrality
SCAM!
"You won't BELIEVE what she said next... 😱✨"
Clickbait uses Extreme Pathos to hijack your curiosity system.
The Logos Lab
Selective Stats
"9 out of 10 people love it!"
(Wait... who are these 10?)
Visual Lies
Charts designed to make tiny gains look like massive explosions.
"Numbers don't lie, but people use them to tell stories."
Always Ask:
WHERE DID THE
MISSION:
DECONSTRUCT
01 Find the
02 Apply the
03 Reveal the
Quarter 4 Finale
AD
ARCHITECT
"Stop analyzing the agency.
Media Mastery Frayer Vocab Worksheet Mastery Vocabulary
Frayer Model Analysis
Name
ETHOS
Definition
Characteristics
Examples
Non-Examples
PATHOS
Definition
Characteristics
Examples
Non-Examples
LOGOS
Definition
Characteristics
Examples
Non-Examples
BIAS
Definition
Characteristics
Examples
Non-Examples
Decoding Digital Slides V3 Creative Agency 8
Master the
Message
Decoding Digital Persuasion
Mission Brief
Standard
CCSS.RI.8.7:
Targets
Identify Ethos, Pathos, and Logos.
Analyze how bias influences a message.
Case Study
Embedded media
Observe the rhetorical triangle in action.
Persuasion Pivot
05:00
The Mission:
"Persuade three people to support a 4-day school week."
1 sentence for each appeal below.
Cheat Sheet
ETHOS
Trust/Expert.
PATHOS
Feelings.
LOGOS
Data/Logic.
Principal
USE ETHOS
Friend
USE PATHOS
Parent
USE LOGOS
Round 01
Word Splash Quiz Bee
An influencer records a video mentioning their "decade of experience" to recommend a primer. Primary appeal?
A. Pathos
B. Ethos
C. Logos
D. Bias
REVEAL!
Word Splash Reveal
B
ETHOS
Category: Rhetorical Appeal
By highlighting "experience," they build authority to gain audience trust.
Round 02
Word Splash Quiz Bee
A report about a new park only interviews happy residents, skipping discussion of high tax costs. This is:
A. Sourcing
B. Logos
C. Bias...
D. Audience
REVEAL!
Word Splash Reveal
C
BIAS BY
Category: Media Bias
Skipping negative facts creates a one-sided, unfair perspective for viewers.
The Agency Brief
Persuasion
Persuasion is engineering. We use Ethos, Pathos, and Logos to shift behavior.
Framing
Media is a filter. By using loaded language and omission, creators frame "the truth." Master Analysts break the frame.
I DO
Word Splash Quiz Bee Competition Classroom Competition
Word Splash Quiz Bee
3-Round Vocabulary Showdown
How to Play
This "Quiz Bee" is a split-reveal competition. Present the question first. Teams have 15 seconds to buzz in. Reveal the answer and context only AFTER the round is over.
Mission: Terminology Check
Rounds 1-3 included in this packet.
Round 01: Question
A beauty influencer records a 60-second "Get Ready With Me" video where they mention their decade of experience in the fashion industry to recommend a specific primer. What is the primary appeal?
A. Pathos
B. Ethos
C. Logos
D. Bias
Round 01: Reveal
Answer: B (Ethos)
Category: Rhetorical Appeal
In Context: By highlighting their "decade of experience," the influencer is using Ethos to build professional authority so the audience trusts their expertise.
Round 02: Question
A news report about a new city park only interviews residents who are happy about the project, completely skipping any discussion of the high tax costs involved. This is an example of:
A. Sourcing
B. Logos
C. Bias by Omission
D. Target Audience
Round 02: Reveal
Answer: C
Bias by Omission
Category: Media Bias
In Context: By "completely skipping" the negative financial facts, the creator presents a one-sided view, omitting information to frame the park as purely positive.
Round 03: Question
A donation ad for a disaster relief fund shows heartbreaking photos of destroyed homes and crying families to prompt immediate giving. Which appeal is this?
A. Pathos
B. Algorithm
C. Logos
D. Ethos
Round 03: Reveal
Answer: A (Pathos)
Category: Rhetorical Appeal
In Context: Using "heartbreaking photos" of families in distress evokes a strong emotional response of pity and urgency to influence behavior.
Agency Choice Board Project Q4 Summative Board
Agency Choice Board
Select your path to media message mastery.
The Assignment: Choose ONE of the projects below to complete as your 4th-quarter summative assessment. Regardless of your choice, you must demonstrate mastery of Ethos, Pathos, Logos, and Media Bias.
01. Ad Architect
Create an original 30-second digital advertisement or a professional poster for a new product. Must include a 1-page Creator's Statement.
Creative Path
02. Media Critic
Record a 3-5 minute podcast or video essay where you deconstruct 3 real-world digital ads using the Rhetorical Radar framework.
Analytical Path
03. Remix Expert
Take a boring or objective news report and "remix" it into three different TikTok-style posts, each using a different rhetorical appeal.
Application Path
04. Ethics Auditor
Audit one specific digital platform (TikTok, IG, etc.) for Bias and Misleading Rhetoric. Present your findings in a visual slide deck.
Research Path
Due Date: ___________ Mission: Mastery
Agency Showdown Scoring Form Agency Showdown
Peer Evaluation & Feedback Form
Scout
Mission: As you watch each "Agency Pitch," rate their performance using the criteria below. Be a critical analyst! Who convinced you to buy their useless item?
Agency Name Rhetorical Appeals (1-5) Catchy Hook (1-5) Final Verdict 15
Did they use 2+ appeals?
|
15
Was the opening catchy?
|
Sold! |
| |
|
|
|
| |
|
|
|
| |
|
|
|
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The Winning Pitch
Which agency won your vote and why? What specific piece of evidence (Logos) or emotional pull (Pathos) was the deal-breaker?
Gallery Walk Ad Cards Gallery Walk: Agency Scan
8 Analytical Stations for Rhetorical Deconstruction
Setup Instructions
1. Post the Exhibits
Print these 8 cards. Each card contains the media piece AND two specific analytical questions for the pair to answer on their Post-It.
2. The Post-It Goal
Pairs must write their names and a concise answer to BOTH questions before rotating to the next station.
Ad 01
Influencer Ethos
Ad 02
Data Logos
Ad 03
Charity Pathos
Ad 04
Urgency Bias
Ad 05
Omission Bias
Ad 06
Celebrity Ethos
Ad 07
Subscription Trap
Ad 08
Status Pathos
Station 01
MA
Mila_Aesthetics
Verified Partner • 1.2M Likes
"As a makeup artist for 10 years, I ONLY use Eco-Glow. 🌱 #SkinCareSecrets"
Scan Questions
Station 02
Turbo-Charge
342% More Endurance than Brands X & Y
Scan Questions
Station 03
The Paws Project
"Last night, Leo had no roof. Tonight, he could have you. Don't let him shiver."
Scan Questions
Station 04
Swift-Seat Tickets
LAST CHANCE!
02:41 LEFT
4,521 people viewing this price now.
Scan Questions
Decoding Digital Slides V3 Final Creative Agency 8
Master the
Message
Decoding Rhetoric & Digital Persuasion
Mission Brief
Standard
CCSS.RI.8.7: Evaluate the advantages and disadvantages of using different mediums to present a topic or idea.
Targets
Identify Ethos, Pathos, and Logos.
Analyze how bias influences a message.
Case Study
Embedded media
Observe the rhetorical triangle in action.
Persuasion Pivot
05:00
The Mission:
Persuade three people to support a 4-day school week.
Write one sentence for each using the appeals below.
Cheat Sheet
ETHOS
Trust/Expert.
PATHOS
Feelings.
LOGOS
Data/Logic.
Principal
USE ETHOS
Friend
USE PATHOS
Parent
USE LOGOS
Round 01
Word Splash Quiz Bee
An influencer records a video mentioning their "decade of experience" to recommend a primer. Primary appeal?
A. Pathos
B. Ethos
C. Logos
D. Bias
REVEAL!
Word Splash Reveal
B
ETHOS
Category: Rhetorical Appeal
By highlighting "experience," they build authority to gain trust.
Round 02
Word Splash Quiz Bee
A report about a new park only interviews happy residents, skipping discussion of high tax costs. This is:
A. Sourcing
B. Logos
C. Bias...
D. Audience
REVEAL!
Word Splash Reveal
C
BIAS BY OMISSION
Category: Media Bias
Skipping negative facts creates a one-sided, unfair perspective.
The Agency Brief
Persuasion
Persuasion is engineering. We use Ethos, Pathos, and Logos to shift behavior.
Framing
Media is a filter. By using loaded language and omission, creators frame "the truth." Master Analysts break the frame.
I DO
Master Model
