Shelf Hype Slides
Student Store Marketing Lab
Quad Table Edition • $2 Deal
Featured Product: Ice Cream Drumsticks • $2 Each at Lunch
The $2 Drumstick Drop: Quad Hype Challenge
Our store operates from a table in the quad during lunch. Turn cooler inventory into a $2 sell-out with a Poster, Infographic, or Short Video!
$2 Even Price Point Quad Lunch Table Fast Line Turnover
01 / 07
The Quad Reality
02 / 07
Why Do $2 Drumsticks Stay in the Cooler During Lunch?
Hidden in the Cooler
Drumsticks sit packed in ice behind our folding table. If students can't see them, they won't stop!
Solution: Bold Table Signs
Price Unawareness
Students assume ice cream costs $4+. When they realize it's an even $2, it becomes an instant no-brainer!
Solution: Giant "$2" Callout
Sunny Quad Heat
Students are hungry and warm after class, but they need an irresistible visual cue to pull out two bucks.
Solution: "Beat the Heat" Hook
A clean $2 price point is the ultimate impulse buy—no change needed, just quick cash and a frozen treat!
The Blueprint
03 / 07
4 Core Must-Haves for the $2 Drumstick Promo
01
Quad Craving Hook
Punchy headline calling out lunchtime sun, heat, or sweet cravings.
"Cooldown at the Quad Table!"
02
Hero Visual
Clear graphics showing roasted peanuts, chocolate shell, and waffle texture.
Showcase chocolate tip!
03
Giant "$2" Badge
Big, bold price starburst visible from 10 feet across the sunny quad.
"Only $2 at Lunch!"
04
Clear Location
Tells buyers exactly where our table cooler is set up in the quad.
"Quad Table • Lunch Only"
Golden Rule: Quad pedestrians should see the cone and the $2 price in under 3 seconds. Clear $2 Price = High Turnover
Copywriting Formula
04 / 07
Writing Sensory Descriptions That Sell Drumsticks
Trigger cravings: Connect what the Drumstick is to the $2 cooldown reward.
4-Part Drumstick Formula
-
1
Hook: Sunny quad heat or lunchtime slump.
-
2
Feature: Chocolate shell, peanuts, waffle cone.
-
3
Benefit: Instant cooldown + chocolate nugget tip.
-
4
Action: Bring $2 to the Quad Table cooler at lunch!
Example Model: 42 Words
[Hook] Quad feeling hot under that lunchtime sun?
[Feature] Classic Drumstick cones pack roasted crunchy peanuts, chocolate shell, and smooth vanilla ice cream.
[Benefit] Cool down instantly and enjoy that solid chocolate fudge tip.
[Action] Snag yours for just $2 at the Quad Lunch Table cooler today!
Sensory triggers: sun, crunchy, chocolate shell, $2 deal.
Notice how highlighting the chocolate nugget at the cone bottom creates instant craving!
Choice of Formats
05 / 07
Pick Your Deliverable: 3 Ways to Promote
Choose one promotional vehicle that matches your creative strengths:
Format A
Quad Table Poster
Bold sign mounted on the table front with hero cone artwork, huge $2 badge, and outdoor stopping power.
Best for: Visual artists & graphic designers
Format B
Drumstick Infographic
"Anatomy of a Drumstick" visual diagram with layer callouts, crunch stats, and why it's the best $2 lunch snack.
Best for: Detail lovers & information designers
Format C
Lunch Video / Reel
15–30s morning announcement or social storyboard urging students to bring $2 cash to the quad table today.
Best for: Creators, broadcasters & filmmakers
All 3 formats require: Item name, clear $2 price, 4-part description, and "Quad Table • Lunch Only".
Visual Polish
06 / 07
3 Design Secrets for Outdoor Quad Promos
Sunlight Contrast
Outdoor light washes out pale colors. Use bold dark borders and vibrant golden/chocolate hues so signs punch through.
High contrast cuts through outdoor glare!
Giant "$2" Starburst
Students have a two-dollar bill or coins in hand. Make the "$2" enormous so they can decide before reaching the table.
Fast decisions keep the lunch line moving
The Quad Table Cue
Always tell students where to find the table cooler: "Look for the Student Store Table in the center of the Quad at lunch!"
Direct navigation creates instant foot traffic
Pro tip: A clean $2 even price means faster sales and zero coin fuss! $2 Impulse Power
Ready, Set, Launch
07 / 07
Today's $2 Drumstick Campaign Deliverables
Follow the step-by-step roadmap on your Spotlight Promo Project Guide:
1
Target Profile
Lock in the $2 deal and target sunny lunch cravings in the quad.
2
Sensory Copy
Draft 35–55 words with Hook + Feature + Benefit + Action.
3
Pick Format
Choose Infographic, Lunch Video, or Quad Table Poster.
4
Design Canvas
Draft your visual layout or 3-part storyboard with $2 quad CTA.
Quad Table Launch Contest
The winning promo will be displayed right on the quad table or broadcast during morning announcements!
Begin Project
Spotlight Promo Project Guide
STUDENT STORE MARKETING LAB
Quad Lunch Table • Item of the Week: $2 Ice Cream Drumsticks
Name: ______________________
Period: _______
Date: _________
The Quad Challenge: Our student store sells straight from a table in the quad during lunch! Ice cream drumsticks are packed cold on ice for an even $2 deal. Your mission is to craft a high-impact promo that catches hungry quad crowds and sells out the cooler!
1
Product Profile & Quad Customer
Featured Item:
Ice Cream Drumstick
Promo Price:
$2.00 (Even Cash Deal)
Selling Location:
Quad Table (Lunch Only)
Target Quad Craving:
2
Sensory Features vs. Quad Benefits
Features tell ingredients; benefits trigger quad cravings!
2 Drumstick Features (Shell, Peanuts, Waffle Cone, Fudge Tip)
2 Lunchtime Benefits (Beat Sun Heat, $2 Quick Treat, Crunchy Energy)
3
Craft Your Drumstick Pitch (35–55 Words)
Must include the $2 price point!
Write persuasive copy telling lunch crowds to bring $2 to our quad table cooler for that chocolate fudge nugget tip:
4
Select Your Deliverable Format
Check exactly ONE format for Page 2
Format A: Quad Table Poster
Bold table sign with hero cone artwork, giant $2 starburst, and 3-second quad visibility.
Visual Quad Display
Format B: Drumstick Infographic
"Anatomy of a Drumstick" visual diagram breaking down cone layers, crunch facts, and $2 value.
Layer Breakdown & Stats
Format C: Lunch Reel / Video
15–30s morning announcement / social reel storyboard directing students with $2 to the quad table.
Storyboard & Audio Script
Turn over to draft your finished campaign on the Creative Canvas and review the rubric. Page 1 of 2
5
Campaign Creative Canvas
Format: Quad Poster Infographic Lunch Video
Quad Poster: Sunlight title, hero cone art, huge "$2" starburst, "Quad Table at Lunch!"
Infographic: Diagram 5 layers (peanuts, shell, ice cream, cone, nugget) + $2 value callout.
Lunch Video: 3 scenes (Quad Sun > Cooler Crunch > $2 Quad Table CTA) + spoken script.
