A lesson focused on post-pitch reflection and strategic iteration. Students conduct a SWOT analysis of their own performance and draft a 'Pivot' plan to refine their business concept based on audience feedback.

The unit capstone experience where students present their marketing campaigns as founders. Includes a two-day formal pitch event with peer judging, Shark Tank-style Q&A, and 'Class Cash' investment reflections.

A lesson focused on public speaking and professional presentation etiquette. Students learn non-verbal communication techniques, projection, and how to use digital slides as a backdrop rather than a teleprompter.

A high-energy, 30-minute coaching session focused on five critical self-advocacy scenarios. Includes role-play, visual aids, and practical toolkits for immediate application in real-world settings.

A lesson focused on data visualization and presentation flow. Students learn to simplify complex spreadsheets into high-impact slides, animate charts for storytelling, and finalize their full pitch deck.

A lesson focused on visual consistency and branding in pitch decks. Students learn to use master slides, image masking, and brand-aligned assets to create the first half of their digital marketing pitch.

A 30-minute professional development session for preschool and K-8 staff focusing on restorative circles, affective statements, and re-entry reflection tools.

A lesson focused on business storytelling and pitch deck structure. Students learn to frame their marketing campaign as a problem-solving narrative using the 10-Slide Rule and 'invisible' design principles.

A lesson focused on designing large-format print advertisements. Students learn the differences between RGB and CMYK color modes, resolution requirements, and how to design for 'glanceability' using the Drive-By Test.

A lesson focused on creating high-impact vertical social media advertisements. Students learn the 'Thumb-Stop' rule, the 60/20/20 anatomy of mobile ads, and design safe-zone techniques in Canva.

High schoolers develop professional agency by aligning device habits with workplace standards.

Eighth graders develop peer accountability norms for collaborative digital environments.

Seventh graders explore digital agency and how self-regulation impacts their learning community.

Sixth graders analyze their digital attention and map out personal accountability strategies.

Fifth graders model digital responsibility for their peers by demonstrating expert navigation.

Fourth graders master the art of switching between digital tasks following teacher guidance.

Third graders identify "navigation hazards" and learn to stay on task independently.

Second graders focus on communicating their focus through physical and digital signals.

First graders practice identifying the correct digital tools for specific learning tasks.

Kindergarten students learn the basic signals for starting and stopping device use to stay on the learning path.

A lesson focused on the core marketing message: the Value Proposition. Students learn the formula for persuasive messaging and how to design high-impact 'Hero Text' for digital landing pages.

High school students develop agency and professional digital habits, demonstrating Accountability by aligning their device use with academic goals and professional communication.

Middle school students focus on the JHawk Way value of Accountability by managing their digital attention and communicating respect through focused device use.