Students learn the importance of professional document formatting and hierarchy, setting up a formal business proposal template with structured headings and standardized typography.

Students conduct a market research sprint, interviewing classmates to validate their product ideas and learning to 'pivot' based on real user feedback and data synthesis.

Students learn the difference between leading and open-ended questions, developing a research table and interview script to gather unbiased feedback from potential customers.

Students explore the concepts of target markets and customer empathy, moving from personal preferences to identifying specific user needs and mapping out a "Day in the Life" for their ideal customer.

Students explore the fundamental economic concepts of scarcity and opportunity cost, applying them to product development by making difficult trade-offs between competing features within a limited resource budget.