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LMS Bulldog Clothing Company

A 4-week project-based learning sequence for middle school students, connecting mathematics, marketing data, apparel scaling, and budget formulas through the real-world challenge of launching a school merchandise brand.

LMLydia McCracken
LMS Bulldog Apparel Launch

An intensive, 4-week student-led business and math challenge where teams design a school clothing line, survey classmates, calculate print scaling dimensions, budget manufacturing costs, verify compliance with school staff, and pitch their proposal to the board.

LMS Hallway Mural Design

A 4-week graphic design challenge where student teams survey classmates, measure school hallway wall space, design a scaled grid mural blueprint, budget paint and material costs, consult with the principal, and pitch their proposal to the board.

LMS Bulldog Clothing Company

A 4-week project-based learning sequence for middle school students, connecting mathematics, marketing data, apparel scaling, and budget formulas through the real-world challenge of launching a school merchandise brand.

LMLydia McCracken

Total Width:

______ Inches

Paper Used:

[   ] Plain paper

Days 9 & 10

Logo Footprint & Printing Clearance Zones

Plan your logo sizes and add safety printing clearance distances to prevent sleeve seam crossovers:

Print Graphic NameLogo Size (Inches)Required Clearance ZoneScaled Size (Inches)
Ex: Pocket Logo4" × 4"8" × 8" (2" border)2.0" × 2.0" (using 1:2)
1. ______________________ in × ____ in____ in × ____ in____ in × ____ in
2. ______________________ in × ____ in____ in × ____ in____ in × ____ in
3. ______________________ in × ____ in____ in × ____ in____ in × ____ in

Design Check: Are any logo placements overlapping seams?   [   ] Yes     [   ] No Is there clearance for standard screens?   [   ] Yes     [   ] No

Bulldog Clothing Company Student Workbook • Lovell MS Page 2 of 5

Student Project Workbook

LMS BULLDOG CLOTHING CO.

Week 3: Wholesaler Costs & Excel Startup Budget (Days 11-15)

Name: _____________________

Date: ___________ Period: _____

Day 11

Custom Garment Sourcing Battle Card

Find two custom apparel printing businesses online or a local business and compare their bulk prices:

Printing Business 1:

Name / Bulk Price: ___________________________

Printing Business 2:

Name / Bulk Price: ___________________________

Day 12

Excel Budget Spreadsheet Formula Planner

1. Sizing Cost per Unit

Unit Price on Clothing $ _______

State Tax (5%) $ _______

Shipping (10%) $ _______

Screen Printing $ _______

Total Cost per Unit $ _______

Excel Formula: Total Cost per Unit = Unit Price + Tax (Price × 0.05) + Shipping (Price × 0.10) + Screen Printing (Price × 0.30).

2. Bulk Ordering Costs Calculator:

Quantity Choices (Select one):

[   ] 50 Shirts      [   ] 100 Shirts      [   ] 250 Shirts

Calculated Bulk Order Total:

Bulk Cost = Cost per Unit × Quantity = $ ____________________

Days 13 & 14

Meeting Mrs. McCracken (School Principal)

Our Pre-Drafted Question to Ask:

Write question about school rules/dress code...

Mrs. McCracken's Answer Notes:

Write fire code / storage notes here...

Day 15

Brand compliance & Revision Tracker

What we changed on our mockup design or budget because of our meeting:

Write mockup revisions or catalog changes here because Mrs. McCracken pointed out...

Bulldog Clothing Company Student Workbook • Lovell MS Page 3 of 5

Student Project Workbook

LMS BULLDOG CLOTHING CO.

Week 4: PowerPoint Pitch & Boardroom Presentation Log (Days 16-20)

Name: _____________________

Date: ___________ Period: _____

Days 16 & 17

Slide Storyboards (Using the ACES Writing Framework)

Draft your PowerPoint outline utilizing the ACES framework (Assert, Cite, Explain, Summarize):

Slide 1: [A]ssert

Write brand goal here...

Slide 2: [C]ite

Write survey preference totals...

Slide 3: [E]xplain

Write garment print clearances...

Slide 4: [S]ummarize

Write wholesale budget sums...

Day 18

Speech segment planner (ACES Scripting)

My Speaking Role & Slide Page:

I present Slide: _________________

My ACES Script Outline Draft:

My speaking notes...

Day 19

Mock Boardroom Peer Rating Card

Evaluate another team's presentation as if you were a School Board member:

Group Being Evaluated: _____________________________________________________________

What I loved most about their design: Write feedback...

One question about their budget or scale: Write question...

Day 20

My Final Project Reflection

Reflecting on the 4-week project:

What did your group achieve, and what did you find challenging? Write reflections here...

Bulldog Clothing Company Student Workbook • Lovell MS Page 4 of 5

Student Project Workbook

LMS BULLDOG CLOTHING CO.

Teammate Cooperation Ratings & Portfolio Checklist

Name: _____________________

Date: ___________ Period: _____

How Well Did Your Team Work Together?

Write down your teammates' names. Rate them from 1 to 4 on their teamwork, jobs, and support:

Teammate NameDid Their Job (1-4)Supported Others (1-4)Helpful Teamwork Comment
1. ____________________________ / 4______ / 4Write feedback comment here...
2. ____________________________ / 4______ / 4Write feedback comment here...
3. ____________________________ / 4______ / 4Write feedback comment here...
4. ____________________________ / 4______ / 4Write feedback comment here...
5. ____________________________ / 4______ / 4Write feedback comment here...

Your Final Group Brand Submission Checklist

Check off each item to make sure your group brand package is complete and ready for the School Board:

Microsoft Forms Survey

At least 10 student body style votes collected.

Excel preference Graph

Clean, colored bar chart sketch of style choices.

Scaled design Blueprint

Mockup scale (1 inch to 2 inches or scale of your choice) drawn on plain paper.

Excel Wholesale spreadsheet

Lists unit price, 5% sales tax, shipping, and screen printing cost.

5 PowerPoint Slides Link (ACES)

Includes executive goal summary, survey charts, scale blueprints, and budget cost sheets aligned to ACES.

Bulldog Clothing Company Curriculum Guide • Lovell MS Page 5 of 5

Steps: Read the board challenge, sign our team agreement, and list out daily tasks.

Exit Ticket: What job did you choose for this project, and how will your job help your team succeed?

Day 2: Making the Survey

I Can: Create a Microsoft Forms survey with fair, easy-to-understand questions about mural styles.

Steps: Compare bad vs. good survey questions, draft 5 questions, and build the form online.

Exit Ticket: Write down one multiple-choice question you put in your survey to learn what artwork classmates want.

Day 3: Survey Testing & Launch

I Can: Test our survey to make sure it makes sense, then send it out to our school.

Steps: Have another team test your form, fix any confusing parts, and share the link/QR code.

Exit Ticket: Name one specific change you made to your survey after another team tested it today.

Day 4: Looking at Survey Charts

I Can: Look at our survey answers in Excel and make a chart of the top choices.

Steps: Download results from Forms to Excel, clean up empty answers, and make a bar graph.

Exit Ticket: What is your top-voted artwork theme, and what percentage of students chose it?

Day 5: Sharing Survey Results

I Can: Write a summary of our survey results and choose three artwork themes using our data.

Steps: Outline survey findings, pick 3 target elements, and write sentences explaining why.

Exit Ticket: Why is it important to use actual survey numbers instead of just guessing what students want?

Week 2: Measure & Map

Topic 2

Day 6: Print Scales & Logo Zones

I Can: Learn how to use scale drawings and find the mural layout clearances we need.

Steps: Study hallway wall widths, practice scaling feet to a scale of 1 inch to 2 feet or of your choice.

Exit Ticket: If a hallway wall is 24 feet wide and the mural has a 2-foot safety clearance on each side, how wide is its print footprint?

Day 7: Measuring Wall Space

I Can: Measure our school hallway wall and draw a rough mockup on plain paper.

Steps: Review measurement accuracy, find printable wall boundaries, and sketch a rough map on plain paper.

Exit Ticket: What are the width, height, and total printable space (in square feet) of your school wall space?

Day 8: Drawing on Plain Paper

I Can: Use our physical measurements to draw a scaled design mockup on plain paper.

Steps: Establish our scale (1 inch = 2 feet) or a scale of your choice on plain paper, outline shapes, and add art details.

Exit Ticket: If our scale is 1 inch = 2 feet, how many inches long is a scaled line representing 20 real hallway feet?

Day 9: Placing Graphics on Mockup

I Can: Draw our chosen graphics and safety print clearances on our scaled map.

Steps: Check graphic dimensions, convert them to scaled inches using 1 inch to 2 feet, and sketch them.

Exit Ticket: Sketch how our central school mascot logo and its surrounding clearance look on plain paper.

Day 10: Finishing the Blueprint

I Can: Finish a clean mockup blueprint of our hallway mural and check that nothing is off-center.

Steps: Double-check safety margins, ink layout limits, and add a layout map key/legend.

Exit Ticket: How did your team make sure that your mural print layouts didn't bleed into water fountains or fire alarms?

LMS Graphic Design Company Curriculum Guide • Lovell MS Page 2 of 5

DAILY ROADMAPS • WEEKS 3 & 4

Day-by-day lesson steps, student-friendly "I Can" goals, and daily exit tickets.

DAYS 11 - 20

Week 3: Budgets & Logistics

Topics 3 & 4

Day 11: Sourcing Paint Costs

I Can: Look up different custom paint sites online or local businesses to find the best blank options.

Steps: Browse premium acrylic catalogs, compare coverage rates, and list 3 key supplies (brushes, tape, primer).

Exit Ticket: What are two different things (like cost or coverage) you must compare when choosing paint brands?

Day 12: Making our Excel Budget

I Can: Make a budget spreadsheet in Excel showing paint costs, 5% tax, shipping, and labor setups.

Steps: Add sales tax (5%), shipping (10%), prep and primer labor (30%), and write total formulas.

Exit Ticket: Why is it important to have a "backup fund" in a municipal mural budget for unexpected wall fixes?

Day 13: Preparing Questions

I Can: Draft good questions to ask Mrs. McCracken about hallway safety & primer.

Steps: Review LMS safety rules, paint fumes standards, storage limits, and write 3 questions.

Exit Ticket: Write down one question your team plans to ask about store storage limits or school guidelines.

Day 14: Meeting Mrs. McCracken

I Can: Show our mockup blueprint to Mrs. McCracken and get feedback on wall safety.

Steps: Share mockups with Mrs. McCracken, write down safety/storage codes.

Exit Ticket: What was the most helpful advice Mrs. McCracken gave your team today?

Day 15: Fixing Our Plans

I Can: Fix our mockups and budgets using the advice we got from the principal.

Steps: Re-position graphic locations for safety rules, adjust paint volume and sales cost sheets.

Exit Ticket: What is one specific thing you changed on your mockup or budget after yesterday's review?

Week 4: Slides & Pitch

Topic 5

Day 16: ACES Storyboarding

I Can: Plan our presentation slides and storyboards using the ACES writing framework.

Steps: Study ACES structure (Assert, Cite, Explain, Summarize), draft our intro hook, and map out slides.

Exit Ticket: Write down your slide 1 "Assertion/Answer" statement about Lovell's hallway mural needs.

Day 17: ACES Chart Integration

I Can: Apply the ACES framework to match charts, blueprints, and budgets to slides.

Steps: Place survey charts (Cite evidence), blueprint mockup (Explain design), and budget sums (Summarize).

Exit Ticket: Which ACES step does your team's survey bar chart represent, and why?

Day 18: ACES Presentation Practice

I Can: Practice my speech segment using the ACES outline for clear transitions.

Steps: Speak slowly, stand tall, make eye contact, and practice transitions using our ACES prompt cues.

Exit Ticket: How does using the ACES framework help make your team speech segments connect smoothly?

Day 19: Presenting Our Ideas

I Can: Present our custom hallway mural to the class and answer questions confidently.

Steps: Deliver the 5-minute presentation, answer board questions, and rate other teams.

Exit Ticket: Write down one thing you loved and one helpful tip for another team's presentation.

Day 20: Turning in Our Packet

I Can: Write about how well we worked together and turn in our final project packet.

Steps: Submit your finished mockup, budget, survey results, and write a teamwork self-evaluation.

Exit Ticket: What are you most proud of in this project, and what was the hardest part to finish?

LMS Graphic Design Company Curriculum Guide • Lovell MS Page 3 of 5

PROJECT MILESTONES

Guides and worksheets for the two most important meetings of your project.

STEPS TO SUCCESS

Day 14: Meeting Our Principal

Why this matters: Real brands meet with school operations before painting. We will meet with Mrs. McCracken, our School Principal, to make sure our mural store designs fit school rules and fire safety guidelines.

Mural Paint Materials

  • Low-VOC Latex/Acrylic: Safe for indoor school hallways, virtually odorless, fast-drying, and easy to clean.
  • Wall Primer Base layer: Must be applied first to ensure paint sticks cleanly and lasts for decades.
  • Gloss Clear Protective Coat: Protects our finished mural from fingerprints, scuffs, and hallway wear.

Compliance & Safety Guidelines

  • The Content: Graphic murals must completely respect Lovell Middle School hallway dress & brand codes.
  • Fire Sprinkler heads: Mural paint and scaffolding lines must stay 18 inches below fire sprinklers.
  • Hallway Obstacles: Drop cloths and paint trays must leave at least 6 feet of walking space clear.

Your Final School Board Pitch & ACES Outline

To convince the School Board, your final slide deck and speech segment planners must be structured around the interdisciplinary ACES writing framework.

A

Assertion/Answer: Our Hallway Mural Goal (Slide 1)

Assert the main design goal. Explain why Lovell Middle School needs custom hallway artwork to bring positive school spirit.

C

Citation/Evidence: Our Theme Preference Graphs (Slide 2)

Cite student evidence. Display Microsoft Forms survey statistics in Excel bar graphs showing which art themes students selected.

E

Explanation: Scaled Graphic Layout Blueprint (Slide 3)

Explain design mockups. Display your plain paper blueprint mockup (1 inch to 2 feet or scale of your choice) showing logo layout limits and print safety clearances.

S

Summary: Cost Sheets & School Spirit Benefits (Slide 4)

Summarize startup details. Present itemized Excel wholesale budgets including paint cans, 5% sales tax, screen printing cost, and long-term values.

LMS Graphic Design Company Curriculum Guide • Lovell MS Page 4 of 5

YOUR GRADING RUBRIC

This guide shows how your group will be graded on apparel surveys, design scaling, budgets, pitches, and teamwork.

RUBRIC

Job AreaSuper (4 pts)Great (3 pts)Getting There (2 pts)Starting Out (1 pt)
Mural Survey

| Questions are completely fair. Excel data is neat and has beautiful, labeled charts. | Questions are clear and easy. Excel chart is generated but has 1-2 small label errors. | Questions are biased or push answers. Chart is missing a title or axis labels. | Survey is missing or has fewer than 10 responses, or has no charts or tables. | |

Mockup Scale

| Map scale matches perfectly (1 inch to 2 feet) or a chosen scale. All graphics and printable boundaries fit safely on plain paper mockups with zero overlaps. | Map scale is consistent. Design fits well, but has 1-2 minor spacing errors. | Scale is off or confusing. Wall graphics bleed into door frames or run off plain paper mockup edge. | Mockup is drawn without a scale, does not match our school hallways, or violates dress rules. | |

Startup Cost

| Excel sheet has perfect formulas showing paint cost, tax (5%), shipping (10%), prep labor cost, and contingency. | Excel budget lists paint can wholesale and setups. Prices are close but contain 1-2 small calculation mistakes. | Budget is just a typed checklist; does not use formulas or leaves out prep labor cost and tax. | Excel budget sheet is empty or does not match the items shown on your graphic blueprint mockup. | |

Presentation

| Slides look amazing and apply ACES formatting. Team speaks clearly, explains charts and maps, and answers board questions. | All 5 slides are complete. Team is clear and references some ACES points, but reads directly from the slides. | Presentation is rushed or missing slide sections. Explanations do not use our actual survey or budget data. | Group does not present, slides are empty, or slide text is too small to read (under 24px). | |

Teamwork

| All members do their jobs, complete daily task goals, and support each other every day. | Group members finish their work on time, but sometimes need reminders to help each other out. | Work is split unfairly. Members work completely alone without talking to the rest of the group. | Group had constant arguments, did not work together, or failed to finish daily goals. |

How Grades are Calculated

Each of the 5 areas is worth up to 4 points. They are weighted equally (each counts as 20% of your total score).

• Max Possible Score: 20 Total Points (5 Areas × 4 Points)

• Grade Conversion: Points / 20 = Project Grade % (e.g., 18/20 = 90%)

• Team Bonus: Up to +/- 5% based on anonymous teammate feedback ratings.

Teacher Tips & Checkpoints

Review student work at key points to spot calculation errors early. Use Day 14 and Day 20 to check in on individual student growth and teammate support.

Key Milestones: End of Week 1 (Survey Finished), End of Week 2 (Mockup Maps Finished), End of Week 3 (Excel Budgets Checked).

LMS Graphic Design Company Curriculum Guide • Lovell MS Page 5 of 5

Total Length:

______ Feet

Total Height:

______ Feet

Paper Used:

[   ] Plain paper

Days 9 & 10

Graphic Footprint & Printing Clearance Zones

Plan your logo/artwork sizes and add safety printing clearances to prevent door frame crossovers:

Print Graphic NameGraphic Size (Feet)Required Clearance ZoneScaled Size (Inches)
Ex: School Mascot6ft × 6ft10ft × 10ft (2ft around)3.0" × 3.0" (using 1:2 scale)
1. ______________________ ft × ____ ft____ ft × ____ ft____ in × ____ in
2. ______________________ ft × ____ ft____ ft × ____ ft____ in × ____ in
3. ______________________ ft × ____ ft____ ft × ____ ft____ in × ____ in

Design Check: Are any logo placements overlapping obstructions?   [   ] Yes     [   ] No Is there clearance for standard screens/alarms?   [   ] Yes     [   ] No

LMS Graphic Design Company Student Workbook • Lovell MS Page 2 of 5

Student Project Workbook

LMS GRAPHIC DESIGN CO.

Week 3: Sourcing Paint & Excel Mural Budget (Days 11-15)

Name: _____________________

Date: ___________ Period: _____

Day 11

Paint Colors Needed

List the paint colors your design requires, and estimate how many pints or gallons you will need:

Color / CodeArea to Paint (Sq Ft)Estimated Paint Needed (Pints/Gallons)
1. ______________________ sq ft____ pints / ____ gallons
2. ______________________ sq ft____ pints / ____ gallons
3. ______________________ sq ft____ pints / ____ gallons

Day 12

Excel Budget Spreadsheet Formula Planner

1. Material Sizing Cost per Unit

Base Price on Paint Cans $ _____

State Tax (5%) $ _____

Shipping if needed $ _____

Primer/Prep Cost $ _____

Total Cost per Unit $ _____

Excel Formula: Total Cost per Unit = Base Price + Tax (Base × 0.05) + Shipping (Base × 0.10) + Primer Prep Cost (Base × 0.30).

2. Bulk Material Ordering Costs Calculator:

Gallons Choices (Select one):

[   ] 5 Gallons      [   ] 10 Gallons      [   ] 25 Gallons

Calculated Bulk Order Total:

Bulk Cost = Cost per Gallon × Quantity = $ ____________________

Days 13 & 14

Meeting Mrs. McCracken (School Principal)

Our Pre-Drafted Question to Ask:

Write question about school hallway rules/paint fumes...

Mrs. McCracken's Answer Notes:

Write safety codes & low-VOC advice here...

Day 15

Brand compliance & Revision Tracker

What we changed on our mockup design or budget because of our meeting:

Write mockup revisions or catalog changes here because Mrs. McCracken pointed out...

LMS Graphic Design Company Student Workbook • Lovell MS Page 3 of 5

Student Project Workbook

LMS GRAPHIC DESIGN CO.

Week 4: PowerPoint Pitch & Boardroom Presentation Log (Days 16-20)

Name: _____________________

Date: ___________ Period: _____

Days 16 & 17

Slide Storyboards (Using the ACES Writing Framework)

Draft your PowerPoint outline utilizing the ACES framework (Assert, Cite, Explain, Summarize):

Slide 1: [A]ssert

Write mural goal here...

Slide 2: [C]ite

Write survey theme choices...

Slide 3: [E]xplain

Write wall layout clearances...

Slide 4: [S]ummarize

Write bulk paint budget sums...

Day 18

Speech segment planner (ACES Scripting)

My Speaking Role & Slide Page:

I present Slide: _________________

My ACES Script Outline Draft:

My speaking notes...

Day 19

Mock Boardroom Peer Rating Card

Evaluate another team's presentation as if you were a School Board member:

Group Being Evaluated: _____________________________________________________________

What I loved most about their design: Write feedback...

One question about their budget or scale: Write question...

Day 20

My Final Project Reflection

Reflecting on the 4-week project:

What did your group achieve, and what did you find challenging? Write reflections here...

LMS Graphic Design Company Student Workbook • Lovell MS Page 4 of 5

Student Project Workbook

LMS GRAPHIC DESIGN CO.

Teammate Cooperation Ratings & Portfolio Checklist

Name: _____________________

Date: ___________ Period: _____

How Well Did Your Team Work Together?

Write down your teammates' names. Rate them from 1 to 4 on their teamwork, jobs, and support:

Teammate NameDid Their Job (1-4)Supported Others (1-4)Helpful Teamwork Comment
1. ____________________________ / 4______ / 4Write feedback comment here...
2. ____________________________ / 4______ / 4Write feedback comment here...
3. ____________________________ / 4______ / 4Write feedback comment here...
4. ____________________________ / 4______ / 4Write feedback comment here...
5. ____________________________ / 4______ / 4Write feedback comment here...

Your Final Group Brand Submission Checklist

Check off each item to make sure your group brand package is complete and ready for the School Board:

Microsoft Forms Survey

At least 10 student body style votes collected.

Excel preference Graph

Clean, colored bar chart sketch of style choices.

Scaled design Blueprint

Mockup scale (1 inch to 1 feet or scale of your choice) drawn on plain paper.

Excel Wholesale spreadsheet

Lists total cost per unit, 5% sales tax, shipping, and screen printing cost.

5 PowerPoint Slides Link (ACES)

Includes executive goal summary, survey charts, scale blueprints, and budget cost sheets aligned to ACES.

LMS Graphic Design Company Curriculum Guide • Lovell MS Page 5 of 5

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