Campaign Pitch Slides Wellness Campaign HQ
Briefing 101
The Power of
Pure Prevention
Designing impact-driven campaigns to expose the short- and long-term effects of substance use on physical and mental wellness.
End-of-Unit Summative Project
Standard H1.Su2.6
Your Directive
Slide 02
Your Mission:
Public Health Advocate
Substance use is often glamorized or misunderstood. Your role is to build a modern, accurate, and persuasive health campaign warning peers of the real consequences.
Core Requirement
Analyze both physical & mental impacts over time—showing how choices today shape life tomorrow.
Physical Health
How does the substance alter organ function, development, stamina, and biological systems?
Mental & Social Health
How does it impact mood regulation, decision-making, memory, stress, and relationships?
Wellness Campaign Project Focus Substance: Nicotine, Alcohol, THC, or Prescription Misuse
The Timeline
Slide 03
Short-Term vs. Long-Term Effects
Immediate
Short-Term Effects
What happens to the body and mind within hours or days of use?
Altered perception, reaction times, and motor control
Spikes in heart rate, blood pressure, or chemical spikes
Impaired judgment, mood swings, or heightening anxiety
Instant social impacts (arguments, school suspension)
Cumulative
Long-Term Effects
What happens after weeks, months, or years of repeated use?
Chemical dependency, severe addiction, and withdrawal
Chronic organ damage (lungs, liver, brain development)
Persistent mental illnesses (depression, cognitive decline)
Erosion of family ties, career opportunities, and goals
Standard H1.Su2.6 Analysis Remember: Connect choices directly to life consequences
The Choice Board
Slide 04
Select Your Creative Pathway
Pick the medium that best showcases your unique skills and advocacy style.
Option A
Visual Campaign
Design a physical/digital Poster or Brochure with striking visuals, statistics, and clear warning panels.
Option B
PSA Commercial Script
Write a powerful 60-second video script with stage directions, dialogue, sound effects, and standard-aligned voiceovers.
Option C
Comic Strip narrative
Draw a multi-panel storyboard showing real-life choices, physical/mental changes, and social consequences.
All options use the exact same grading rubric Choose what excites you!
Standard of Excellence
Slide 05
How to Earn a Level 4 (Applying)
Deep Academic Mastery
Detail both physical & mental impacts over time.
Connect choices directly to real consequences at school, home, and relationships.
Use realistic real-life scenarios to anchor your arguments.
The Empowerment Angle
Level 4 projects don't just say "Don't do drugs."
Show specifically how opting for wellness boosts long-term physical endurance, emotional balance, and healthy connections.
Rubric is on your Project Guide handout Aim high—aim for Level 4!
Getting Started
Next Steps
1
Draft & Research
Complete your Advocate Planning Sheet . Select your focal substance and fill out standard effects.
2
Build & Craft
Build your campaign visual, write your script, or ink your comic. Make sure visual cues stand out.
3
Assess & Deliver
Self-grade using the Rubric. Deliver your completed masterpiece to the Campaign HQ for peer review.
Grab your Project Brief packet and planning organizer now.
Let's Begin Advocacy
Campaign Brief Choice Board Wellness Campaign Headquarters
Operation: Pure Prevention
Standard H1.Su2.6
End-of-Unit Project
Advocate Name
Mission Date
1. The Mission Directive
Every day, peers are bombarded with misleading media or peer pressure promoting harmful substances. As a public health advocate, you have been commissioned to create an impact-driven campaign. Your goal is to design an educational material that clearly illustrates how a specific substance damages the physical and mental health of adolescents over time—both in the short-term (hours/days) and long-term (months/years).
2. Required Advocacy Pillars
Your project must thoroughly address each of these critical domains:
Physical Health Effects
Identify the substance's impact on organs, chemical balance, sports stamina, sleep hygiene, and biological development.
Mental & Social Health
Analyze the substance's toll on mood regulation, learning capabilities, emotional stability, family trust, and peer relationships.
3. Choose Your Focal Substance
Select exactly one substance below to anchor your research and creative deliverables:
Nicotine & Vaping
Focus on aerosol chemicals, brain development alteration, respiratory restriction, and fast-onset dependency.
Alcohol Abuse
Focus on central nervous system depression, impaired reaction and safety choices, liver stress, and alcohol poisoning.
Marijuana / THC Concentrates
Focus on adolescent memory storage, lack of focus, executive function decay, motivation syndrome, and anxiety spikes.
Prescription Pill Misuse
Focus on opioids, stimulants, or tranquilizers; highly addictive biological wiring; toxicity risk; and chemical dependence.
CAMP-BRIEF-V1 Turn page for Choice Board options → Page 1 of 2
Wellness Campaign Headquarters
Advocacy Choice Board
Task Matrix
Choose one (1) project pathway from the matrix below. Regardless of your choice, you must use the same scientific facts, address physical and mental effects, and demonstrate clear advocacy.
PATHWAY A
Digital / Print Poster or Brochure
Create a visually striking infographic, flyer, or bi-fold brochure warning peers about your selected substance.
High-impact slogan
Separate sections for short-term and long-term effects
At least 3 credible health data points/statistics
Clear warning icons
Advocate Planning Organizer Wellness Campaign HQ
Advocate Planning Organizer
Sheet 1: Core Research
Advocate Name
Target Substance
Campaign Medium (A, B, or C)
Instruction: Use this planning organizer to map out your evidence prior to drafting your final visual, script, or comic. Be precise—include scientific facts, biological impacts, and cognitive changes.
A. Physical Health Effects
Short-Term physical Changes (Hours / Days)
Long-Term Systemic Damage (Months / Years)
B. Mental & Cognitive Effects
Short-Term Cognitive Shifts (Immediate Mood/Focus)
Long-Term Mental Health impact (Persistent Changes)
CAMP-ORG-V1 Complete both sides prior to starting creative creation Page 1 of 2
Wellness Campaign HQ
Social Context & Alternatives
Sheet 2: Real Life Connection
C. Social & Relationship Impacts
Outline how substance use creates negative consequences in relationships, school success, and family trust:
Short-Term Conflicts & Suspensions (School / Home / Peers)
Long-Term Exclusion & Career Loss (Trust / Career / Freedom)
D. Level 4 Booster: Healthy Choices & Real-Life Refusal
To achieve an "Applying (Level 4)" score, you must actively highlight positive alternatives and how healthy habits counteract the substance's impacts:
Realistic Peer Refusal Scenario & Slogan (What does a healthy refusal sound like?)
Wellness Habits & Long-Term Vitality (Benefits of choosing health & endurance)
CAMP-ORG-V1 Double-check: Are both physical & mental consequences detailed? Page 2 of 2
Advocacy Project Rubric Wellness Campaign HQ
Evaluation Rubric & Feedback
Standard H1.Su2.6
Performance Rubric
Score / Level Performance Description General Behaviors & Indicators Level 4 Applying
| Student can analyze and explain how substance use impacts physical and mental health over time and apply understanding to real-life situations. |
Explains short & long-term effects in detail
Connects use to school/home/relationship toll
Uses real scenarios to support reasoning
Explains how healthy choices boost wellness
|
|
Level 3 Meeting
| Student demonstrates proficiency by describing the short-term and long-term effects of substance use on physical and mental health. |
Identifies common harmful substances
Describes short-term physical/mental effects
Describes long-term physical/mental effects
Explains overall negative wellness impacts
|
|
Level 2 Approaching
| Student demonstrates partial understanding of substance use effects but may need support or provide incomplete explanations. |
Identifies some basic effects of use
Gives limited, unclear, or generic examples
Needs teacher prompt for long-term impact
May confuse physical vs. mental categories
|
|
Level 1 Developing
| Student demonstrates limited understanding of how substance use affects physical and mental health. |
Has difficulty identifying substance effects
Provides inaccurate or minimal text
Cannot explain any life consequences
Requires significant teacher support
|
Student Advocacy Self-Reflection
What is the most alarming short- or long-term consequence you researched?
How will you apply your advocacy finding to your personal wellness decisions?
Official Assessment Panel (Teacher Use Only)
Final Grade
Level _____
Teacher Evaluator Notes
CAMP-RUBRIC-V1 Authentic Assessment Form Page 1 of 1
