Frame for Good Slides Production Brief
KINDNESS IN FRAME
Creating a 30-Second PSA with Cinematic Intent
Capture
Direct
Deliver
The Mission
REC 00:00:30:00
The Objective
Produce a high-impact Public Service Announcement (PSA) that highlights the power of kindness in your school or community.
30s Duration
HQ ProRes 422
"Visual storytelling isn't just about what you say, but how you frame it."
Rule of Thirds
Balance vs. Tension
Avoid centering everything. Place your subject on the power lines or at the intersection points to create more visual energy.
"Lead the eye where you want it to go."
Camera Angles
01
High Angle
The camera looks down on the subject. Makes them look vulnerable, small, or powerless.
Effect: Vulnerability
02
Low Angle
The camera looks up. Makes the subject appear strong, heroic, or intimidating.
Effect: Power
03
Eye-Level
Neutral position. Suggests equality, honesty, and connection with the audience.
Effect: Connection
04
Dutch Angle
The camera is tilted. Creates a sense of unease, chaos, or psychological distress.
Effect: Tension
The Master File
Apple ProRes 422 (HQ)
Professional intermediate codec. High bit-rate, virtually lossless quality.
1920x1080 or 4K
Final exports must be in standard HD or Ultra HD resolution.
Duration: Exactly 00:30:00
Every frame counts. Professional PSAs must meet strict network timing.
Documentation Pack
Music Cue Sheet
Final Script (As Produced)
Transcript with Timecode
Master Video File
LIGHTS. CAMERA. KINDNESS.
1
Pre-Prod
Scripting & Storyboards
2
Production
Angles & Rule of 3rds
3
Post-Prod
Editing & Mastering
Vision Board Worksheet Production Phase: Pre-Production
Vision Board
30-Second Kindness PSA Planning Document
Production Crew: ____________________
Date: ____________________
01. The Hook
What is your central message of kindness? (The 30-Second Mission)
Describe the emotion or action you want your audience to feel...
02. Rule of Thirds: Key Framing
Sketch your three most important shots. Ensure your subject is placed on a "Power Line" or "Intersection Point" to create cinematic tension.
Opening Frame: [Subject/Angle]
The "Kindness" Action Frame
Closing Logo/Call to Action
03. Technical Shot List
Shot Visual Content & Subject Angle Rule of 3rds? 1 □ Yes □ No 2 □ Yes □ No 3 □ Yes □ No 4 □ Yes □ No 5 □ Yes □ No 6 □ Yes □ No
Note: Aim for 6-10 shots for a dynamic 30-second edit.
Master Delivery Specifications
Master File: Apple ProRes 422 (HQ)
Resolution: 1920x1080 or 4K
Duration: Exactly 30:00 Seconds
Doc Pack: Music Cue + Script + Transcript
Kindness Facilitator Guide Kindness In Frame
Instructional Facilitation Guide
REF: PSA-2026-KND
The Mission
Students will act as a professional production house to create a high-impact, 30-second Public Service Announcement (PSA). This project bridges technical mastery—specifically camera angles and the Rule of Thirds—with the social objective of promoting kindness in their community.
Primary Learning Objectives
Apply the Rule of Thirds to create visually balanced and dynamic compositions.
Utilize specific Camera Angles (High, Low, Eye-Level, Dutch) to convey emotional subtext.
Execute a professional post-production workflow including ProRes 422 (HQ) mastering.
Vital Specs
Duration 30.00 Seconds
Target Resolution 1080p / 4K
Codec ProRes 422 HQ
Pacing & Workflow
DAY 01
The Visual Blueprint
Introduction to framing. Use the Frame for Good Slides to demonstrate Rule of Thirds and Camera Angles. Students begin the Vision Board Worksheet.
Deliverable: Approved Shot List & Script
DAY 02-03
Primary Production
Field capture. Monitor students to ensure they are using tripods and actively checking their 3x3 grids on-camera. Verify use of varied angles (not just eye-level).
Deliverable: RAW Footage Review
DAY 04-05
Post & Delivery
Editing for time (strict 30s). Students finalize Music Cue Sheets and Transcripts. Export Master Files to the required ProRes specifications.
Deliverable: Master Video + Documentation Pack
Facilitator Notes
Technical Warning
Students often struggle with the 30.00 second hard limit. Emphasize that in professional TV/Social Media advertising, going over by even 1 frame (1/24th of a second) can lead to rejection. Encourage them to edit for "rhythm" and "breath" while hitting the mark exactly.
Framing Tip
If students are using mobile devices, remind them to film in landscape (horizontal) for this project. The Rule of Thirds is most effective in a 16:9 cinematic aspect ratio.
Final Submission Checklist
Master Video ProRes 422 (HQ), 30.00s total duration.
Music Cue Sheet Timecodes for Intro, Outro, and Background loops.
Script & Transcript Matches final edit frame-for-frame.
Peer Review Sheet Student evaluation of visual composition.
Production Delivery Pack Production Phase: Post-Production
Delivery Pack
Master Documentation for 30-Second PSA
Editor Name: ____________________
Master Date: ____________________
01. Music Cue Sheet
Track Title Artist / Source Usage (s) License/Rights e.g. Creative Commons
02. Final Script (As Produced)
Video (Visuals & Angles)
Audio (Dialogue & SFX)
Visuals:
Sound:
03. Official Transcript
00:00:00:00
00:00:05:00
00:00:15:00
00:00:25:00
Technical Export Sign-Off
Codec: Apple ProRes 422 (HQ)
Res: 1920x1080 / 4K
Duration: 30:00 (Frame Accurate)
FPS: 23.976 / 24 / 30
