Digital Design and Media • Explore • Lenny.com

Lessons

The Advocacy Pitch

Students present their completed campaigns to a panel representing school administrators or local council members. They deliver a verbal pitch accompanied by their visual materials and answer questions regarding feasibility and impact.

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Designing Advocacy Media

Students enter a production phase to create the physical or digital assets for their campaign. They apply principles of design hierarchy to ensure their message is visually accessible. The lesson emphasizes the intersection of aesthetics and communication.

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Crafting the Campaign Narrative

Focusing on rhetoric, students draft the core messaging for their campaign, including a slogan, a mission statement, and an 'elevator pitch.' They analyze successful advertising techniques to understand tone and audience targeting.

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Center Stage

Students present their comprehensive campaigns to a mock panel and practice high-stakes elevator pitches.

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Vision for Victory

Students design visual advocacy materials, focusing on branding and media literacy to capture public attention.

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Pitch Playbook

Students learn to blend emotional appeals and factual evidence to craft a compelling persuasive narrative for their arts cause.

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People Power

Learners map out stakeholders and use empathy mapping to understand the values and priorities of different audience groups.

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Arts in Crisis

Students analyze hypothetical scenarios where arts programs face budget cuts or closure to identify root causes and specific advocacy needs.

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The Data of Persuasion

Students explore real-world advocacy case studies to understand how data supports arts funding. They select relevant statistics to bolster their specific campaign and practice translating dry data into compelling infographics.

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Community Arts Audit

Students conduct an audit of their current school or neighborhood arts landscape to identify gaps in access or funding, eventually selecting one specific issue to advocate for.

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Contextualizing Graphic Narratives

Students install their posters in a public or semi-public context to test readability and impact. The lesson concludes with a seminar discussing the role of the graphic artist in contemporary visual culture and the effectiveness of their design choices.

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Art Fair Facilitator Guide Teacher Resource

Professional Practice The Exchange Portfolio

Students participate in a print exchange, write artist bios, and explore the valuation of their work.

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Materials

Campaign Reflection Journal Worksheet

Final reflection journal for students to assess their growth, project impact, and the power of student advocacy after completing their campaign.

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Advocacy Pitch Rubric

Evaluation rubric for the final advocacy pitch, assessing problem identification, evidence usage, visual design, and oral delivery.

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Advocacy Facilitation Guide

A comprehensive teacher guide for facilitating the 5-lesson advocacy sequence, updated with larger fonts and clearer sections.

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Pitch Perfection Slides

Slide deck for Lesson 5, introducing tips for body language, analyzing a high-stakes pitch, and the structure of a two-minute advocacy presentation.

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Pitch Challenge Rubric

A 2-page rubric and reflection form for the final "Elevator Pitch" presentation, including peer feedback sections. Updated for better font legibility.

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Campaign Production Planner Worksheet

Worksheet for students to plan and sketch the production of their multi-channel advocacy campaign assets, including color palettes and asset lists.

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Campaign Blueprint Planner

A campaign blueprint worksheet for planning visual elements like color, fonts, and layout for advocacy materials.

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Design Disaster Makeover Handout

Practice activity where students apply the CRAP principles (Contrast, Repetition, Alignment, Proximity) to redesign a poorly structured flyer.

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Rhetoric Lab Worksheet

A drafting worksheet where students practice writing for different audiences using Logos, Pathos, and Ethos.

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Registration Master Class Teacher Resource

A teacher resource for setting up registration jigs and managing alternative substrate printing during the hybrid layering phase.

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Design Hierarchy Slides

Slide deck for Lesson 4, introducing the CRAP principles of design (Contrast, Repetition, Alignment, Proximity) and discussing different media channels for advocacy.

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Pitch Playbook Slides

Slides for Lesson 3 focusing on rhetorical strategies (Logos, Pathos, Ethos) applied specifically to arts advocacy messaging.

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Sequences

Strategic Arts Advocacy Campaigns

A project-based sequence where 7th-grade students act as community organizers to launch an arts advocacy campaign, moving from needs assessment to a final pitch.

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Creative Catalysts

A project-based unit where 8th-grade students act as cultural consultants to research, design, and pitch arts advocacy campaigns for their local communities. Students learn to combine data-driven evidence with persuasive storytelling and visual design to effect real-world change.

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Hybrid Workflows Digital Design and Analog Print

A high school sequence exploring the intersection of digital design and traditional printmaking. Students learn to bridge vector precision with analog texture through zine production and professional practice.

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Digital Design Dynamics

A comprehensive 8th-grade unit bridging traditional printmaking concepts with modern digital graphic design. Students explore typography anatomy, vector illustration, grid-based layouts, and digital color theory to create professional-quality visual communications.

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Design Lab Typography and Beyond

A comprehensive introduction to digital graphic design and typography for 10th-grade students. This sequence bridges the gap between traditional art and modern vector-based technology, focusing on anatomy, hierarchy, logo design, and print preparation.

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Hybrid Graphics Studio

This sequence explores the intersection of digital design and traditional printmaking. Students learn to combine the precision of vector graphics with the tactile, organic qualities of analog transfers and mixed media to create a professional 'hybrid' portfolio.

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Design Dynamo

A comprehensive introduction to typography and digital layout for 5th graders, blending traditional art analysis with modern graphic design skills. Students explore font psychology, visual hierarchy, and digital tools to create impactful visual communications.

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Advanced Serigraphy and Typographic Design

This advanced graduate-level sequence explores the intersection of typographic design and large-format screen printing. Students master complex grid systems, CMYK color separation, and high-precision technical execution to create impactful graphic narratives.

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Hybrid Printmaking Mastery

This advanced graduate sequence explores the intersection of traditional printmaking and digital fabrication, focusing on hybrid matrices, viscosity printing, and photopolymer processes. Students bridge the gap between digital precision and analog tactility to redefine the conceptual value of the printed 'multiple'.

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Type and Image Integration

A 5-lesson unit for 9th-grade students exploring the fusion of typography and imagery. Students transition from manual layout techniques and font psychology to digital vector design and the production of a physical 8-page Zine.

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Design Lab Typography and Layout

A comprehensive introduction to graphic design and typography for 6th grade, focusing on how visual elements communicate mood, hierarchy, and meaning. Students transition from analyzing font psychology to creating their own balanced layouts and logos, culminating in a professional-style client pitch.

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Ink and Pixels Screen Printing

A comprehensive sequence for undergraduate students exploring the intersection of digital graphic design and traditional screen printing. Students master the end-to-end workflow from digital color separation and halftone creation to darkroom screen preparation, multi-color registration, and high-volume production management.

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