Typography, color theory, and layout principles for effective visual communication. Develops technical skills in digital design tools while building expertise in brand identity and composition.
Students present their completed campaigns to a panel representing school administrators or local council members. They deliver a verbal pitch accompanied by their visual materials and answer questions regarding feasibility and impact.
Students enter a production phase to create the physical or digital assets for their campaign. They apply principles of design hierarchy to ensure their message is visually accessible. The lesson emphasizes the intersection of aesthetics and communication.
Focusing on rhetoric, students draft the core messaging for their campaign, including a slogan, a mission statement, and an 'elevator pitch.' They analyze successful advertising techniques to understand tone and audience targeting.
Students present their comprehensive campaigns to a mock panel and practice high-stakes elevator pitches.
Students design visual advocacy materials, focusing on branding and media literacy to capture public attention.
Students learn to blend emotional appeals and factual evidence to craft a compelling persuasive narrative for their arts cause.
Learners map out stakeholders and use empathy mapping to understand the values and priorities of different audience groups.
Students analyze hypothetical scenarios where arts programs face budget cuts or closure to identify root causes and specific advocacy needs.
Students explore real-world advocacy case studies to understand how data supports arts funding. They select relevant statistics to bolster their specific campaign and practice translating dry data into compelling infographics.
Students print the second color layer, tackling the difficulty of aligning tight registration. The sequence concludes with reclaiming screens (cleaning) and a discussion on the commercial viability of screen printing.
Students conduct an audit of their current school or neighborhood arts landscape to identify gaps in access or funding, eventually selecting one specific issue to advocate for.
In a simulated print shop environment, students work in teams to print a run of posters or t-shirts. They manage the drying rack workflow and clean up, emphasizing the industrial nature of the medium.
Final reflection journal for students to assess their growth, project impact, and the power of student advocacy after completing their campaign.
Evaluation rubric for the final advocacy pitch, assessing problem identification, evidence usage, visual design, and oral delivery.
A comprehensive teacher guide for facilitating the 5-lesson advocacy sequence, updated with larger fonts and clearer sections.
Slide deck for Lesson 5, introducing tips for body language, analyzing a high-stakes pitch, and the structure of a two-minute advocacy presentation.
A 2-page rubric and reflection form for the final "Elevator Pitch" presentation, including peer feedback sections. Updated for better font legibility.
Worksheet for students to plan and sketch the production of their multi-channel advocacy campaign assets, including color palettes and asset lists.
A campaign blueprint worksheet for planning visual elements like color, fonts, and layout for advocacy materials.
Practice activity where students apply the CRAP principles (Contrast, Repetition, Alignment, Proximity) to redesign a poorly structured flyer.
A drafting worksheet where students practice writing for different audiences using Logos, Pathos, and Ethos.
A teacher resource for setting up registration jigs and managing alternative substrate printing during the hybrid layering phase.
Slide deck for Lesson 4, introducing the CRAP principles of design (Contrast, Repetition, Alignment, Proximity) and discussing different media channels for advocacy.
Slides for Lesson 3 focusing on rhetorical strategies (Logos, Pathos, Ethos) applied specifically to arts advocacy messaging.
A project-based sequence where 7th-grade students act as community organizers to launch an arts advocacy campaign, moving from needs assessment to a final pitch.
A project-based unit where 8th-grade students act as cultural consultants to research, design, and pitch arts advocacy campaigns for their local communities. Students learn to combine data-driven evidence with persuasive storytelling and visual design to effect real-world change.
A high school sequence exploring the intersection of digital design and traditional printmaking. Students learn to bridge vector precision with analog texture through zine production and professional practice.
A comprehensive high school sequence exploring the technical and artistic intersection of screen printing and typographic design, from emulsion chemistry to final editioning.
A comprehensive 8th-grade unit bridging traditional printmaking concepts with modern digital graphic design. Students explore typography anatomy, vector illustration, grid-based layouts, and digital color theory to create professional-quality visual communications.
A comprehensive 10th-grade course on screen printing, covering its historical roots, technical darkroom processes, and professional production workflows. Students transform graphic designs into mass-produced art.
A comprehensive introduction to digital graphic design and typography for 10th-grade students. This sequence bridges the gap between traditional art and modern vector-based technology, focusing on anatomy, hierarchy, logo design, and print preparation.
This sequence explores the intersection of digital design and traditional printmaking. Students learn to combine the precision of vector graphics with the tactile, organic qualities of analog transfers and mixed media to create a professional 'hybrid' portfolio.
This 11th Grade sequence introduces students to the technical and creative world of screen printing. Over five lessons, students master the photo-emulsion process, layer-based design thinking, typography, and professional production techniques, culminating in a multi-color print run.
A comprehensive introduction to typography and digital layout for 5th graders, blending traditional art analysis with modern graphic design skills. Students explore font psychology, visual hierarchy, and digital tools to create impactful visual communications.
A comprehensive introduction to the world of screen printing and stencil graphics for 5th graders. Students learn to simplify images into high-contrast designs, manage the mechanics of 'islands and bridges,' and master the squeegee pull to create repeatable art on various surfaces.
A project-based sequence for 4th-grade students exploring typography, layout, and stencil printmaking to create communicative graphic posters. Students act as designers, learning how visual elements and text work together to convey messages effectively.
