Pitch Perfect Checklist Document
The Big Pitch
Project Milestone Checklist
Student:
Brand:
Treat this project like a professional agency commission. Use this checklist to track your progress through the creative pipeline. Check off each task as you complete it to stay on schedule for your two-week deadline.
1
Phase 01: Concept & Strategy
Brand Selection
Choose your mini-brand and identify its core identity (Playful? Luxury? Rugged?).
The "Big Idea" Brainstorm
Develop three distinct concepts for how you will advertise this product.
Storyboard & Sketch
Sketch your layout including approximate photo composition and text placement.
2
Phase 02: Production (DSLR)
Shoot Setup
Arrange your product, background, and lighting.
DSLR Technical Settings
Manual focus, appropriate ISO for lighting, and custom white balance.
Compositional Techniques
Capture shots using Rule of Thirds, Leading Lines, or Depth of Field.
The Hero Shot
Take at least 15 photos; choose your 1 final "Hero Shot" for editing.
3
Phase 03: Post-Production (Photoshop)
Non-Destructive Foundations
Import image and convert to Smart Object; save as a .PSD file.
Image Correction
Adjust Levels/Curves, Color Balance, and Vibrance/Saturation.
Detail & Clean-up
Use Spot Healing/Clone Stamp to remove dust, scratches, or imperfections.
4
Phase 04: Graphic Design & Export
Typography & Copy
Add a Headline and Brand Logo; ensure fonts match brand identity.
Visual Hierarchy
Check balance, alignment, and focal points to guide the viewer's eye.
Final Export
Export as a high-quality JPG or PDF for presentation.
5
Phase 05: Presentation Ready
Presentation Deck
Compile your storyboard, behind-the-scenes shots, and final ad into a slide deck.
The "Big Pitch" Script
Prepare your 2-3 minute verbal pitch explaining your creative choices.
Final Submission Checklist
Final Advertisement File
Project Presentation
The Big Pitch Slides
The Big Pitch
Final Course Project
Photography
Editing
Design
The Brief
Project Scope
You are now a Creative Agency. Your task is to develop a high-end advertisement for a chosen mini-brand that communicates a clear concept and brand identity.
Technical Requirements
- High-quality DSLR Photography
- Advanced Photoshop Editing
- Graphic Design & Typography
"Design is intelligence made visible."
This project isn't just about making a pretty picture. It's about problem-solving, storytelling, and professional execution.
The Pipeline
Two Week Countdown
Planning
Brand & Concept
Shoot
Photography Session
Edit
Photoshop Workflow
The Pitch
Final Presentations
Production
Photography
01
Manual Mastery
Control your ISO, Aperture, and Shutter Speed for the perfect exposure.
02
The 1/3 Rule
Compose intentionally. Don't just center the product; create visual tension.
03
Lighting Intent
Soft diffuse light for elegance, or hard directional light for drama.
Hero Shot Focus
Quality starts in the camera, not in Photoshop.
Project Checklist
Tracking Progress
Concept & Storyboard
Color Correction
DSLR Production Shoot
Retouching & Healing
Hero Shot Selection
Headline & Ad Copy
Smart Object Workflow
Final Export (.JPG)
Use your printed Pitch Perfect Checklist to track your daily goals.
