| Red | Passion, anger, love, danger, energy, hunger. | Stop signs, clearance sales, fast food. |
| Orange | Creativity, enthusiasm, warmth, playfulness. | Sports brands, autumn themes, fruit. |
| Yellow | Happiness, optimism, caution, anxiety (high intensity). | Warning signs, sunshine, children's toys. |
| Green | Growth, health, nature, envy, money, calm. | Eco-friendly brands, hospitals, finance. |
| Blue | Trust, sadness, peace, cold, professionalism. | Tech companies, banks, water/ocean. |
| Purple | Royalty, mystery, magic, luxury, wisdom. | Premium products, spirituality, fantasy. |