Students participate in a professional 'Gallery Walk' to provide and receive constructive feedback on their Brand Style Guides and One-Pagers. They apply the 'Glow and Grow' framework to refine their designs, fulfilling standards for artistic critique and professional communication.

Students master the principle of visual hierarchy to lead a customer's eye through a design. They apply the 'Rule of Three' (Size, Weight, and Contrast) to create a professional brand 'One-Pager' in Canva, ensuring their most important brand assets receive maximum visibility.

A collection of Stranger Things themed encouragement letters for students facing state testing, each featuring a unique calming breathing technique.

Students define their brand's 'personality' by selecting and filtering imagery that aligns with a specific tone. They complete their formal Brand Style Guide by documenting photography standards and brand keywords, focusing on the principles of repetition and unity.

Students transition from brand creation to documentation by building a formal Style Guide. They learn the importance of brand consistency through 'The Brand Police' concept and document their logo usage, hex codes, and typography pairings in Canva using alignment rulers and guides.

Students transition to Canva as a layout tool to assemble their brand assets into a professional Mood Board. They learn to 'break' templates by replacing generic elements with their own custom logos and colors, focusing on brand consistency and visual harmony.

Students refine their logo drafts for professional use, focusing on simplicity, negative space, and contrast. They learn to create multiple versions (Full Color and Solid Black) and understand the technical export requirements for digital vs. print media (PNG vs. PDF).

Students transition from creating isolated assets to building their official brand logo. They learn the anatomy of a logo (Symbol + Logotype), master alignment guides in Google Drawing, and perform the 'Squint Test' to ensure their design is clear and balanced.