An extra credit project challenging students to live plastic-free for two weeks while researching the impacts of bioaccumulation and exploring sustainable alternatives. Students document their journey and findings in a formal scientific lab report.

The final project compilation phase where students curate their best work from the term into a professional digital portfolio. Students learn the art of curation and how to publish a simple one-page website as a 'Digital Resume'.

A lesson focused on post-pitch reflection and strategic iteration. Students conduct a SWOT analysis of their own performance and draft a 'Pivot' plan to refine their business concept based on audience feedback.

The unit capstone experience where students present their marketing campaigns as founders. Includes a two-day formal pitch event with peer judging, Shark Tank-style Q&A, and 'Class Cash' investment reflections.

A lesson focused on public speaking and professional presentation etiquette. Students learn non-verbal communication techniques, projection, and how to use digital slides as a backdrop rather than a teleprompter.

A lesson focused on data visualization and presentation flow. Students learn to simplify complex spreadsheets into high-impact slides, animate charts for storytelling, and finalize their full pitch deck.

A lesson focused on visual consistency and branding in pitch decks. Students learn to use master slides, image masking, and brand-aligned assets to create the first half of their digital marketing pitch.

A lesson focused on business storytelling and pitch deck structure. Students learn to frame their marketing campaign as a problem-solving narrative using the 10-Slide Rule and 'invisible' design principles.

A lesson focused on designing large-format print advertisements. Students learn the differences between RGB and CMYK color modes, resolution requirements, and how to design for 'glanceability' using the Drive-By Test.

A lesson focused on creating high-impact vertical social media advertisements. Students learn the 'Thumb-Stop' rule, the 60/20/20 anatomy of mobile ads, and design safe-zone techniques in Canva.

A lesson focused on the core marketing message: the Value Proposition. Students learn the formula for persuasive messaging and how to design high-impact 'Hero Text' for digital landing pages.

Students gain 'x-ray vision' over large datasets by learning to sort and filter information. They explore conditional formatting to visualize trends and identify specific target segments within their market research data.

Students transition from data entry to data analysis by mastering fundamental spreadsheet formulas. They learn the power of the equals sign, cell referencing, and essential functions like =SUM, =AVERAGE, and =COUNT to automate business calculations.

Students explore the efficiency of automated data collection by linking their market research forms to live spreadsheets. They learn the concept of real-time data syncing and master the 'Freezing Rows' skill to manage large datasets effectively.

Students learn the art of professional survey design to gather market intelligence. They distinguish between quantitative and qualitative data, identify biased questioning, and build a multi-format survey in Google Forms or Microsoft Forms to collect clean data from their target audience.

This lesson introduces students to the fundamental structure of spreadsheet software. They learn about cells, rows, columns, and addresses while performing basic data entry and formatting to align with their brand identity.

Students transition from brand design to market analysis by distinguishing between demographic data (external facts) and psychographic data (internal values). They apply these concepts by building a formal User Persona for their brand, justifying their earlier design choices based on audience data.

Students participate in a professional 'Gallery Walk' to provide and receive constructive feedback on their Brand Style Guides and One-Pagers. They apply the 'Glow and Grow' framework to refine their designs, fulfilling standards for artistic critique and professional communication.

Students master the principle of visual hierarchy to lead a customer's eye through a design. They apply the 'Rule of Three' (Size, Weight, and Contrast) to create a professional brand 'One-Pager' in Canva, ensuring their most important brand assets receive maximum visibility.

Students define their brand's 'personality' by selecting and filtering imagery that aligns with a specific tone. They complete their formal Brand Style Guide by documenting photography standards and brand keywords, focusing on the principles of repetition and unity.