Data Detectives Slides
Visual presentation for the fourth lesson on data brokers and target marketing. It explains the role of data brokers, how micro-targeting works in politics, and why anonymization is often ineffective.
Profile Detective Worksheet
Student activity sheet for the 'Profile Detective' challenge. Students match anonymized data logs to specific personas and analyze the implications of de-anonymization and predictive modeling for marketing and politics.
Data Broker Teacher Guide
Teacher facilitation guide for Lesson 4 on data brokers. Includes instructions for the profile matching game, discussion prompts on the ethics of political micro-targeting, and background facts about the data brokerage industry.