This engaging animated mathematics video introduces students to the concept of unit rates through a series of relatable, real-world scenarios. The lesson begins by defining a unit rate as a rate expressed as a quantity of one, using familiar examples like miles per hour (speed) and beats per minute (heart rate). It visually demonstrates how to simplify rates into unit rates using clear graphics, including bar models and pie charts, making the transition from abstract calculation to conceptual understanding seamless for learners. The video progresses through scaffolded examples of increasing complexity. It starts with basic division problems involving running speed and class sizes, then moves to fractional rates using the cost of jelly beans. The lesson concludes with two application problems: calculating texting speed to compare against a world record, and a "better buy" consumer math problem comparing the unit cost of two different brands of water bottles. This final example also integrates a social consciousness element regarding environmental sustainability. For educators, this video serves as an excellent instructional tool for introducing or reviewing ratios and proportional reasoning. The use of visual models helps differentiate instruction for visual learners, while the real-world contexts answer the common student question, "When will I use this?" The step-by-step problem-solving approach models procedural fluency, making it ideal for a flipped classroom model or as a direct instruction segment followed by hands-on practice.