Jesse Jackson and the Rise of Operation PUSH

CrashCourse

This episode of Crash Course Black American History explores the life and legacy of Reverend Jesse Jackson and the organization he founded, Operation PUSH (People United to Save Humanity). Hosted by Clint Smith, the video bridges the gap between the major Civil Rights victories of the 1960s and the economic and political struggles that followed in the 1970s and 80s. It details how the movement shifted from battling legal segregation to addressing economic disparities through grassroots organizing and political coalition building. The content provides a deep dive into the historical context surrounding the founding of PUSH, including the limitations of President Lyndon B. Johnson's "Great Society," the impact of "White Flight" on urban education, and the rise of Reaganomics in the 1980s. It traces Jackson's evolution from a young aide to Dr. Martin Luther King Jr. to a presidential candidate who championed the "Rainbow Coalition," a concept uniting diverse marginalized groups under a common banner of justice. For educators, this video is an invaluable resource for teaching the continuity of the Civil Rights movement beyond the 1960s. It offers clear explanations of complex economic policies, the strategy behind economic boycotts, and the importance of political rhetoric. It serves as an excellent tool for discussing the intersection of race, class, and politics in modern American history, helping students understand the roots of contemporary social activism.