This educational video provides a clear, step-by-step demonstration of how to measure linear length using a standard ruler with inch markings. Set against a classroom desk background, the video guides viewers through the process of measuring five common school supplies: a paperclip, glue stick, pencil, paintbrush, and eraser. The narrator emphasizes the critical step of aligning the object with the zero mark to ensure accuracy. The content focuses on the fundamental concepts of measurement, specifically using standard units (inches). It reinforces the procedure of proper alignment and reading the measurement at the object's endpoint. The video utilizes visual aids, such as highlighting the zero mark and the endpoint with colored circles, to help young learners focus on the relevant parts of the ruler. For educators, this video serves as an excellent introduction or review of measurement skills for early elementary students. Its repetitive structure allows for predictable learning, making it ideal for pausing to allow students to read the ruler before the narrator reveals the answer. It can be used to launch a hands-on measurement unit, addressing the common error of starting measurements at the edge of the ruler rather than the zero mark.