How to Choose Between It's and Its

Khan Academy

This concise grammar tutorial clarifies the difference between the commonly confused homophones "it's" and "its." Using a digital whiteboard, hosts David and Paige visually separate the two terms, defining "it's" (with an apostrophe) strictly as a contraction for "it is" or "it has," and "its" (without an apostrophe) as a possessive pronoun. The video utilizes humor, such as referencing popular song lyrics and drawing quirky illustrations, to make the definitions stick. The content explores key grammatical themes including the function of apostrophes in contractions versus their absence in possessive pronouns. It addresses the common misconception that all possessive words require apostrophes, explaining that pronouns like "his," "hers," and "its" are exceptions to the general rule used for nouns. A practical "substitution test" is introduced to help learners verify their word choice. For the classroom, this video serves as an engaging hook or review tool for writing and editing units. It provides students with a concrete strategy—replacing "its" with "his" or "her" to check for ownership—that they can immediately apply to their own writing. The conversational style and clear visual distinction between the two forms make it accessible for students struggling with these specific mechanics.